 | |
| Company type | Private |
|---|---|
| Industry | Recommerce |
| Founded | 2008 |
| Founder | Milda Mitkute and Justas Janauskas |
| Headquarters | Vilnius , Lithuania |
Area served | |
Key people | Thomas Plantenga (CEO) |
| Products | Used clothing and various products |
| Revenue | €371.4 million (2022) [1] |
Number of employees | 1242 (2022) |
| Website | www |
Vinted, UAB Group, commonly known as Vinted, is a Lithuanian online marketplace for buying, selling, and exchanging new or secondhand items, mainly clothing and accessories. [2]
Vinted was co-founded in 2008 by Milda Mitkute and Justas Janauskas in Vilnius, Lithuania. The idea originated when Mitkute was moving house and needed a way to sell her surplus clothes. This led to the creation of a website where users could trade their clothing items.
In 2012, Vinted partnered with Lemon Labs, a Lithuanian-based app development consultancy, to launch their mobile app. [3]
In 2016, Dutch businessman Thomas Plantenga joined Vinted's management team as a strategy consultant and later became the CEO. Under his leadership, Vinted underwent significant restructuring and expansion. [4]
In 2019, Vinted became Lithuania's first tech unicorn, raising €128 million at a €1 billion valuation in a round led by Lightspeed Venture Partners. [5]
In October 2020, Vinted acquired United Wardrobe, a Dutch competitor. [6]
In 2024, Vinted expanded further by acquiring Trendsales, a Danish competitor. [7]
As of March 2024, Vinted is available in twenty-one countries and has more than 65 million registered users. [8]
Vinted operates as a peer-to-peer marketplace where users can list their own items for sale. The platform charges a service fee to buyers which covers protection and operational costs. Vinted does not charge sellers any fees for listing items, making it an attractive platform for individuals looking to sell their unused clothing.
Vinted offers integrated shipping solutions in partnership with various courier services. Buyers can choose their preferred shipping method, and Vinted provides shipping labels that can be printed directly from the platform. Payments are securely processed through the Vinted Wallet, which allows users to store and withdraw funds.
Vinted promotes sustainable fashion by encouraging the reuse and recycling of clothing. By providing a platform for secondhand items, Vinted helps reduce the demand for new clothing production, which in turn lowers the environmental impact associated with manufacturing and textile waste.
Vinted uses various marketing strategies, including social media campaigns, influencer partnerships, and online advertisements, to reach its target audience. The platform also fosters a strong community among its users through forums and social features that allow buyers and sellers to interact and share their experiences.
Vinted continues to explore opportunities for expansion into new markets. The company aims to enhance its platform by adding new features and improving user experience. Future plans include expanding its product categories beyond clothing and accessories to include home goods and other secondhand items.
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[[Category companies established in 2008]] [[Category properties established in 2008]] [[Category marketplaces of Lithuania]] [[Category marketplaces of the United States]] [[Category marketplaces of the United Kingdom]] [[Category based in Vilnius]]