 | |
| Company type | Privately Held Company |
|---|---|
| Founded | 2001 |
| Founder | Vikram Raichura |
| Headquarters | Mumbai, India |
| Products | LiveTalk, adtalk, ivote, more, helo marketing cloud etc. |
| Services | Mobile Based Solutions[ buzzword ] |
Number of employees | 200 (2017) |
VivaConnect is an Indian mobile media company which provides voice and missed call services. It's among the largest mobile marketing companies in India. [1] It holds a pool of 2000 [2] PRIs handling a daily traffic of over 50 million voice calls.
VivaConnect previously known as Viva Infomedia, started in 2001 when its managing director, Santosh Pandit, started selling Business Directories to SMEs. In 2008, when mobile penetration increased in India, the company's focus shifted to SMS based marketing solutions.[ buzzword ] After getting good results in SMS Marketing Solutions[ buzzword ], Ponnamma understood the potential of Mobile based marketing solutions[ buzzword ] and entered into Voice Call domain as well.
LiveTalk is used for Live audio streaming of events over a phone call. A user calls on a published phone number and then experiences Live audio streaming of the event without any internet, smartphone, or subscription to special or premium add-on services. The caller can avail this facility at the rate of a regular phone call without any extra charges. LiveTalk was used extensively by Bharatiya Janata Party in its 2014 Lok Sabha campaign to reach Media Dark Regions in India. [3] [4] It broadcast Narendra Modi's speeches directly via phone call.
After BJP won the 2014 Lok Sabha Elections, [5] LiveTalk was also used to broadcast India's Prime Minister Narendra Modi's oath taking ceremony Live on Mobile Phones [6] [7] [8] [9] and later on India's Independence Day, 15 August. [10]
LiveTalk also won three Gold awards at Mobile Marketing Association's Smarties India 2014. [11]
In 2014, Facebook launched a Missed Call Ad Unit [12] business specifically for the feature phone heavy Indian market. To scale-up its reach across mobile devices, Facebook partnered with VivaConnect for its missed call platform. [13]
When a person sees an ad on Facebook, they can place a ‘Missed Call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser, without using airtime or data.
MoRe is a gratification service that enables a customer to avail mobile recharge by giving a missed call. The service is designed for brands to offer gratification marketing schemes, by delivering mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity. [14] [15]
iVote is a Missed Call-based product that enables people to cast their votes without incurring any charges. It is mainly used by Television reality shows, marketing/branding campaigns that operate on voting mechanism. [16] [17]
In 2007, VivaConnect started delivering marketing/transactional information to the targeted audience of its clients, over e-mail and SMS.
A user gives a Missed Call to a specified phone number and then further engagement can be built on it.
VivaConnect's Voice Call Services primarily provides two services:
In 2015, VivaConnect won two awards at ACEF (Asian Customer Engagement Forum) for its Voice Call based game, designed to promote the car Bolt from Tata Motors. [18] [19] [20]
In 2014, VivaConnect took an initiative, iChooseMyIndia, which allowed people to register their opinion by giving a missed call in favour of the political party they thought could bring a difference. [21] The website, ichoosemyindia.com, was used to flash Live results of the poll.
VivaConnect's Head Office is based in Mumbai. It also has a branch in Noida.
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.
Interactive voice response (IVR) is a technology that allows telephone users to interact with a computer-operated telephone system through the use of voice and DTMF tones input with a keypad. In telephony, IVR allows customers to interact with a company's host system via a telephone keypad or by speech recognition, after which services can be inquired about through the IVR dialogue. IVR systems can respond with pre-recorded or dynamically generated audio to further direct users on how to proceed. IVR systems deployed in the network are sized to handle large call volumes and also used for outbound calling as IVR systems are more intelligent than many predictive dialer systems.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Fido Solutions Inc. is a Canadian mobile network operator owned by Rogers Communications. Since its acquisition by Rogers in 2004, it has operated as a Mobile virtual network operator (MVNO) using the Rogers Wireless network.
Virgin Plus is a Canadian provider of postpaid and prepaid wireless voice, text and data communications services throughout Canada. They also offer home Internet and TV services in select areas of Ontario and Quebec. Launched as Virgin Mobile Canada on March 1, 2005, as a joint venture between Virgin Group and BCE Inc., BCE took sole ownership on July 1, 2009, when it closed a deal to purchase the stake it did not already own. Virgin Plus calls its customers 'Members' and offers a Member Benefits program, which provides its customers with special offers, discounts, and VIP experiences.
118 118 is the UK telephone number for a US owned directory enquiries provider. Once wildly popular for its advertising featuring two runners, the service has experienced a dramatic decline in calls due to easily accessible information via mobile devices. Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London that provides telephone numbers, given subscriber name and address, and answers general questions on any subject. 118 118 started operation in December 2002. In September 2013 the company started 118118Money, a provider of unsecured personal loans.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Phone sex is a conversation between two or more people by means of the telephone which is sexually explicit and is intended to provoke sexual arousal in one or more participants. As a practice between individuals temporarily separated, it is as old as dial telephones, on which no operator could eavesdrop. In the later 20th century businesses emerged offering, for a fee, sexual conversations with a phone sex worker.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
A missed call is a telephone call that is deliberately terminated by the caller before being answered by its intended recipient, in order to communicate a pre-agreed message. It is a form of one-bit messaging.
Koodo Mobile is a Canadian mobile flanker brand started by Telus in 2008 and mostly oriented toward younger customers. Koodo differs from its parent Telus by not requiring a fixed term contract. Koodo currently provides postpaid, prepaid, and wireless home phone services. Being a subsidiary of Telus, Koodo has been able to offer extensive coverage and a strong presence in mobile retailers. This allowed Koodo to gain a presence nationwide.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
GiffgaffLimited is an MVNO, marketed as a budget service provider and flanker brand of Telefónica UK. The stylised 'giffgaff' brand was founded by Gav Thompson a former marketing executive for Telefónica UK and was launched online only, on 25 November 2009.
A mobile dial code (MDC) is a grouping of 3 to 10 numbers following either a "#" "##" "*" "**" used to create a short, easy to remember phone number. Historically MDCs were used for repair related purposes by landline and wireless carriers. More recently MDCs have been made available for commercial use. MDCs are dialed just like a regular telephone number. Businesses can send automatic responses upon contact, such as by text message.
TechZone is one of the largest aggregators, publishers and distributors of entertainment content on mobile in India. With Exclusive rights to one of the largest library of music and video titles, Techzone is the largest player in providing Bollywood content on mobile and also captures majority of the Tamil markets. With exclusive content rights for top brands such as Times Music, 9XMedia, UTV, Radio City, MTV, and more. Techzone also dominates the international music market on mobile in India and captures majority of it. It powers more than two-thirds of all Mobile Digital Entertainment content in India and internationally, and run the short code 56060 across all operators in India.
Voice-based marketing automation (VBMA) refers to software platforms designed for marketing, sales, and support departments to measure, manage, and automate their phone conversations. Marketing departments, sales teams, and support agents use VBMA to initiate, manage, monitor, track, route, record, and report on sales and support phone conversations.
Meenakshi Lekhi is an Indian politician and the current Minister of State for External Affairs and Culture of India from 7 July 2021. She is a Member of Parliament from New Delhi Parliamentary constituency in the 16th and 17th Lok Sabha from the Bharatiya Janata Party. She is also a lawyer in the Supreme Court of India.
Narendra Modi, parliamentary leader of the Bharatiya Janata Party, started the first tenure of his prime ministership, after his oath of office as the 14th Prime Minister of India on 26 May 2014. 45 other ministers were also sworn in along with Modi. The ceremony was noted by media for being the first ever oath of office of an Indian Prime Minister to have been attended by the heads of all SAARC countries.
Jashodaben Narendrabhai Modi is a retired Indian school teacher. She is the estranged wife of Narendra Modi, the Prime Minister of India. The couple were married in 1968 when she was about 17 and Modi was 18. A short time into the marriage, her husband, Narendra Modi, abandoned her. He did not acknowledge the marriage publicly until he was legally required to do so prior to the 2014 Indian general elections to the Lok Sabha. In 2015, Jashodaben Modi retired from her teaching job.
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