An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
Flickr is an American image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was a popular way for amateur and professional photographers to host high-resolution photos. It has changed ownership several times and has been owned by SmugMug since April 20, 2018.
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users send and respond publicly or privately texts, images and videos known as "tweets". Registered users can tweet, like, 'retweet' tweets and direct message (DM), while unregistered users only have the ability to view public tweets. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs.
HCL Connections is a Web 2.0 enterprise social software application developed originally by IBM and acquired by HCL Technologies in July 2019. Connections is an enterprise-collaboration platform which helps teams work more efficiently. Connections is part of HCL collaboration suite which also includes Notes / Domino, Sametime, Portal and Connections.
Microblogging is a form of blogging using short posts without titles. Microposts were originally known as status updates. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. Some popular social networks such as Twitter, Mastodon, and Instagram can be viewed as collections of microblogs.
Google Friend Connect was a free social networking site from 2008 to 2012. Similar to Facebook Platform and MySpaceID, it took a decentralized approach, allowing users to build a profile to share and update information via third-party sites. These sites acted as a host for profile sharing and social exchanges.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Sina Weibo (新浪微博) is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users as of Q1 2022. The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time.
Reblogging is the mechanism in blogging which allows users to repost the content of another user's post with an indication that the source of the post is another user.
A brand page, in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual user profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network.
Social spam is unwanted spam content appearing on social networking services, social bookmarking sites, and any website with user-generated content. It can be manifested in many ways, including bulk messages, profanity, insults, hate speech, malicious links, fraudulent reviews, fake friends, and personally identifiable information.
The term twitter bomb or tweet bomb refers to posting numerous Tweets with the same hashtags and other similar content, including @messages, from multiple accounts, with the goal of advertising a certain meme, usually by filling people's Tweet feeds with the same message, and making it a "trending topic" on Twitter. This may be done by individual users, fake accounts, or both.
Multiply was a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their "real-world" network. The website was launched in March 2004 and was privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors. Multiply had over 11 million registered users. The company was headquartered in Boca Raton, Florida but moved to Jakarta, Indonesia early in 2012 and recently announced intentions to switch to e-commerce, dropping the social networking aspect entirely. Quantcast estimates Multiply had 2.47 million monthly U.S. unique visitors at their peak on July 30, 2012.
Twister is an experimental peer-to-peer microblogging program. It is decentralized; consequently it cannot be shut down by an attack as there is no single point to attack. The system uses end-to-end encryption to safeguard communications. It is based on both BitTorrent- and Bitcoin-like protocols and has been likened to a distributed version of Twitter.
Display Inc., stylized as display, is an online social media and networking service based in Norwalk, Connecticut. The display app officially launched in May 2021.
Mastodon is free and open-source software for running self-hosted social networking services. It has microblogging features similar to Twitter, which are offered by a large number of independently run nodes, known as instances, each with its own code of conduct, terms of service, privacy policy, privacy options, and content moderation policies.
Micro.blog is a microblogging and social networking service created by Manton Reece. It is the first large multi-user social media service to support the Webmention and Micropub standards published by the World Wide Web Consortium, and is part of the Fediverse, supporting ActivityPub.
The advent of social networking services has led to many issues spanning from misinformation and disinformation to privacy concerns related to public and private personal data.
