 | |
Type of site | Dashboard |
|---|---|
| Owner | YouTube |
| URL | Official website |
| Commercial | Yes |
| Registration | Required |
| Launched | 2005 |
| Current status | Active |
Content license | Proprietary |
YouTube Studio, formerly known as YouTube Creator Studio, is a platform created by the American video-sharing platform YouTube. YouTube Studio enables content creators to manage their online presence on YouTube, analyze audience engagement, and generate revenue if they are in the YouTube Partner Program. [1] [2] [3]
In 2005, YouTube introduced Creator Studio Classic. In 2019, a significant overhaul of YouTube Studio was conducted to align with Google's Material Design user interface. [4] [5]
By November 2019, Creator Studio Classic access was gradually phased out in favor of the rebranded "YouTube Studio," serving as a replacement for around 150,000 creators. The impact expanded from 1% of YouTube channels in January 2020 to 100% by April 2020. [6]
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
Treehouse TV is a Canadian English-language discretionary specialty channel for kids that was launched in 1997. Its name comes from sister network YTV's former kids block, "The Treehouse". The channel is owned by YTV Canada, Inc., a subsidiary of Corus Entertainment. Having launched on November 1, 1997, it is the first ever full-day kids-oriented TV channel in Canada and the whole world.
YouTube is an American online video sharing and social media platform owned by Google. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, United States, it is the second most visited website in the world, after Google Search. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of 2021, there were approximately 14 billion videos in total.
Vimeo, Inc. is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software as a service (SaaS). They derive revenue by providing subscription plans for businesses and content creators. Vimeo provides its subscribers with tools for video creation, editing, and broadcasting, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. As of December 2021, the site has 260 million users, with around 1.6 million subscribers to its services.
YouTube is an American online video-sharing platform headquartered in San Bruno, California, founded by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Google bought the site in November 2006 for US$1.65 billion, since which it operates as one of Google's subsidiaries.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing focusing on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads.
Susan Diane Wojcicki is an American business executive who was the chief executive officer (CEO) of YouTube from 2014 to 2023. Her net worth was estimated at $765 million in 2022.
Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber known for his comedic videos. Kjellberg's popularity on YouTube and extensive media coverage has made him one of the most noted online personalities and content creators. He has been portrayed in media as a figurehead for YouTube, especially in the genre of gaming.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," in exchange for a percentage of the ad revenue from the channel.
A YouTube poop (YTP) is a type of video mashup or edit created by remixing/editing pre-existing media sources, often carrying subcultural significance into a new video for humorous, satirical, obscene, absurd, profane, annoying, confusing, and/or dramatic purposes. YouTube poops are traditionally uploaded to the video sharing website YouTube, hence the name.
Shots Podcast Network is a podcasting company founded by brothers John Shahidi and Sam Shahidi.
Marques Keith Brownlee, also known professionally as MKBHD, is an American YouTuber and professional ultimate player, best known for his technology-focused videos as well as his podcast Waveform. As of December 2023, he has more than 20 million subscribers across all channels and 3.93 billion total video views. Vic Gundotra, a former senior vice president of Google, called Brownlee "the best technology reviewer on the planet right now". At the 10th Shorty Awards in 2019, he was named "Creator of the Decade" The former name of his YouTube channel is a concatenation of MKB and HD. With New York PoNY, he is the 2022 WFDF World Champion in the Open Category for ultimate Frisbee.
Diwan Videos is a leading multi-channel network, talent management agency, and media production company based in the MENA region, managing top creators and working with leading brands helping grow talents and reach audiences
Evan Fong, known online as VanossGaming, is a Canadian YouTuber, music producer, and DJ. As one of the most popular gaming personalities on YouTube, his videography consists of montage-style videos of him and other creators playing various video games, such as Grand Theft Auto V and Garry's Mod. Born in Toronto, Fong dropped out of his Economics degree at the University of Pennsylvania to focus on his YouTube channel. On September 15, 2011, Fong registered his gaming channel "VanossGaming", where he would later find sustained success. Signing with multi-channel network (MCN) Machinima early in his career to monetize content, Fong was regularly the most viewed Machinima channel during his time with the MCM; "VanossGaming" was also one of the most subscribed channels on YouTube during the 2010s. Fong has since developed into a central figure in the video game commentary subculture.
Jukin Media, Inc. is an entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating with the video owners, and then licensing the videos for third-party use and/or featuring the videos in its own productions. The company was founded in 2009 by Jonathan Skogmo, Aldo Carrascoso, and Josh Entman and is headquartered in Los Angeles.
YouTube copyright issues relate to how the Google-owned site implements its protection methods. The systems are designed to protect the exclusivity of a given creator and owner and the rights to reproduce their work. YouTube uses automated measures such as copyright strikes, Content ID and Copyright Verification Program. These methods have been criticized for favoring corporations and their use of copyright claims to limit usage of uploaded content.
A YouTuber is a type of social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006, and subsequently appeared in the 2006 Time Person of the Year issue.
Dhruv Rathee is an Indian YouTuber, vlogger and social media activist. He is known for his YouTube videos on social, political, and environmental issues. As of March 2024, he has about 21.56 million subscribers across all channels and 4.1 billion total video views.
TheSoul Publishing is a global digital media publisher based in Limassol, Cyprus which oversees multiple brands that monetize based on short-form content. Founded in 2016, it focuses on video content, most of which has been categorised as content farm material. TheSoul's brands include YouTube channels such as 5-Minute Crafts, Bright Side, La La Life, Teen-Z, and 123 GO!
YouTube Shorts is the short-form section of the American video-sharing site YouTube. Shorts focuses on vertical videos at a maximum length of 60 seconds and various features for user interaction. As of March 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021, which include video views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.
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