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0800 Reverse was a reverse charge (collect) call service that provided reverse charge calls within the United Kingdom. The service was operated by Reverse Corp Ltd. [1] An 0800 Reverse charge call was placed by dialling the phoneword 0800 REVERSE (i.e. 0800 7383773), and the number can be dialled as a free call from most out-of-credit mobile phones, and most fixed land lines. [2] 0800 Reverse was advertised in television campaigns featuring Holly Valance, [3] and the service was advertised on many phone boxes throughout the United Kingdom. The service is mainly targeted towards children and teenagers, but can be used by anyone.
Callers dialling the number will not hear anything on the line. The call will not be picked up, and it also won't ring, although it will wait a few seconds before hanging up. [4]
The number's sibling, MUMDAD (686323, 0800 686323 and 08000686323) that functions the same, (makes reverse calls) also seems to have stopped working, with the same behaviour as 0800 REVERSE (no ring, no answer, and hangs up after a few seconds). [4]
Although none of the service's numbers are active, the 0800 Reverse website is still online. [5] However, it is safe to say that the service was probably silently discontinued, because the numbers have not been working for years. [6]
In 2007, a complaint was raised with the Advertising Standards Authority (ASA), that the terms and conditions of the 0800 Reverse service were not made sufficiently apparent in their television advertisements. [7] The ASA decided that the cost was likely to influence a viewer's decision to use the service and a recipient's decision whether to accept a call. They found that the call charge information was not sufficiently legible for it to be easily absorbed by viewers in one viewing, and ordered that the onscreen text regarding pricing be made more prominent. [8] [9]
The service was also the subject of a Watchdog investigation due to its high charges, and failure to inform users of its cost.[ citation needed ]
Premium-rate telephone numbers are telephone numbers that charge callers higher price rates for select services, including information and entertainment. A portion of the call fees is paid to the service provider, allowing premium calls to be an additional source of revenue for businesses. Tech support, psychic hotlines, and adult chat lines are among the most popular kinds of premium-rate phone services. Other services include directory enquiries, weather forecasts, competitions and ratings televoting. Some businesses, e.g. low-cost airlines, and diplomatic missions, such as the US Embassy in London or the UK Embassy in Washington, have also used premium-rate phone numbers for calls from the general public.
A collect call in Canada and the United States, known as a reverse charge call in other parts of the English-speaking world, is a telephone call in which the calling party wants to place a call at the called party's expense.
A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing prefix similar to an area code. The specific service access varies by country.
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936 140-35-67 dialling plan for mobile networks and new landline operators is closed; all subscriber numbers must be dialled in full. For landline numbers starting with 02, the dialling plan used to be open; the trunk digit and area code could be omitted if the caller was in the same area code as the callee. However, starting May 3, 2008, all landline numbers must be dialled in full.
Ringing tone is a signaling tone in telecommunication that is heard by the originator of a telephone call while the destination terminal is alerting the receiving party. The tone is typically a repeated cadence similar to a traditional power ringing signal (ringtone), but is usually not played synchronously. Various telecommunication groups, such as the Bell System and the General Post Office (GPO) developed standards, in part taken over by the European Telecommunications Standards Institute (ETSI) and other standards bodies. With modern cell phone and smartphone technology ringing tone can be customized and even used for advertising.
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The New Zealand telephone numbering plan describes the allocation of telephone numbers in New Zealand and the Pitcairn Islands.
A non-geographic number is a type of telephone number that is not linked to any specific locality. Such numbers are an alternative to the traditional 'landline' numbers that are assigned geographically using a system of location-specific area codes. Non-geographic numbers are used for various reasons, from providing flexible routing of incoming phone calls to generating revenue for paid-for services.
National conventions for writing telephone numbers vary by country. The International Telecommunication Union (ITU) publishes a recommendation entitled Notation for national and international telephone numbers, e-mail addresses and Web addresses. Recommendation E.123 specifies the format of telephone numbers assigned to telephones and similar communication endpoints in national telephone numbering plans.
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UK Calling is the name given to the legislation introduced by Ofcom in July 2015 to make the cost of calling UK service numbers clearer for everyone.