The 30% Club is an international campaign group of business chairpersons and CEO s taking action to increase gender diversity on boards and senior management teams. [1] [2]
It was established in the United Kingdom in 2010 by Helena Morrissey [3] with the aim of achieving a minimum of 30% female representation on the boards of FTSE 100 companies. That target was reached in September 2018. [4] The club now also has chapters in Australia, Brazil, Canada, East Africa, GCC, Hong Kong, Ireland, Italy, Japan, Malaysia, Southern Africa, Turkey and the U.S. In 2015 Brenda Trenowden [5] was appointed as the new lead for the UK chapter and as Global Chair of the campaign, reflecting its increased reach and scale since launch. [6]
As of June 2019, the leadership structure of the campaign further evolved in response to its ongoing success and international influence, with Ann Cairns joining as global co-chair of the campaign. [6] The Club continues to expand its global footprint and has exceeded its original UK goal, with 30% women sitting on FTSE 100 Boards as of 2021.