AMAZE (company)

Last updated
AMAZE
FormerlyAmazeVR
IndustryXR, Virtual Reality, Entertainment, Music
FoundedJuly 2015 (2015-07)
FoundersJB Lee, Steve Lee, Jeremy Nam and Steven Koo [1]
Headquarters Los Angeles, California, U.S.
ProductsVR Concert apps, Theatrical VR Concerts
Website www.amazevr.com
www.amazevrconcerts.com

AMAZE (formerly AmazeVR) is a virtual reality concert production company founded in July 2015 by former executives and founders of Kakao. [1] Its headquarters is located in Los Angeles, California, with a second office in Seoul, South Korea. AMAZE develops VR concert experiences for global pop and K-pop artists, distributed via VR headset apps and theatrical installations.

Contents

History

Founded in Silicon Valley in 2015, AMAZE secured $7 million in Series A funding between December 2018 and April 2019 from investors including LG Technology Ventures, CJ Timewise Investment, and Smilegate Investment. [1] This was followed by $2.5 million in Series A2 funding in December 2019 and $9.5 million in bridge funding in April 2021. [2]

In June 2021, AMAZE partnered with Megan Thee Stallion as its first featured artist, resulting in the U.S. theatrical debut of her VR concert, Enter the Hottieverse, in March 2022. [3] A stand-alone app version for the Meta Quest was released in November 2022. [4]

In July 2022, AMAZE formed a joint venture, [5] Studio A, with SM Entertainment, expanding into K-pop VR concert production. In September 2022, the company raised $17 million in Series B funding from investors including GS and Mirae Asset. [6]

In July 2023, AMAZE launched the AmazeVR Concerts App on Meta Quest, [7] followed by its release as a Day 1 app on Apple Vision Pro in February 2024. [8]

From July 2024 to June 2025, AMAZE presented the HYPERFOCUS: TOMORROW X TOGETHER VR CONCERT with Tomorrow X Together globally in territories including South Korea, the United States, Japan, Indonesia, Saudi Arabia, Taiwan, Singapore, China, the United Kingdom, France, Germany, Poland, and Mexico. [9]

Products and services

AMAZE Concerts App

The AMAZE Concerts app offers cinematic VR concert experiences for Meta Quest [10] and Apple Vision Pro. [11]

Theatrical VR concerts

The company also produces in-theater VR concerts, offering shared immersive experiences combining 3D visuals and audio. [12]

Major releases

2022

2023

2024

2025

Awards and recognition

In 2023 and 2024, AMAZE was included in Fast Company's "Most Innovative Companies" list. [23] [24] The company was also a Webby Awards honoree for Best VR Headset Experience [25] and received a Vega Digital Award for VR production. [26]

See also

References

  1. 1 2 3 Park, Kate (January 11, 2022). "AmazeVR gets another $15M to forge the future of immersive concerts".
  2. "AmazeVR Announces $9.5 Million In Funding; Immersive Concert Experiences In The Works (Exclusive) - Pollstar News". news.pollstar.com. April 8, 2021.
  3. Lamarre, Carl (February 28, 2022). "Megan Thee Stallion & AmazeVR Announce First-Ever Virtual Reality Concert Tour". Billboard .
  4. "Megan Thee Stallion VR Concert Experience Available Now On Quest". UploadVR. November 30, 2022.
  5. "K-pop giant SM Entertainment forms JV with AmazeVR to produce immersive VR concerts for the metaverse". Music Business Worldwide. July 13, 2022.
  6. Park, Kate (September 27, 2022). "| TechCrunch AmazeVR wants to scale its virtual concert platform with $17M funding".
  7. 1 2 "AmazeVR Launches VR Concerts App With Zara Larsson Show". UploadVR. July 14, 2023.
  8. "Apple announces more than 600 new apps built for Apple Vision Pro". Apple Newsroom.
  9. Fell, Nicole (June 18, 2024). "K-Pop Group Tomorrow X Together Heads to Theaters With VR Concert Tour". The Hollywood Reporter .
  10. "AMAZE VR Concerts on Meta Quest | Quest VR Games | Meta Store".
  11. "AmazeVR Concerts: Immersive 3D". App Store. December 12, 2024.
  12. "VR concerts and events: What AmazeVR plans for 2023". 19 February 2023.
  13. "AmazeVR partners with Megan Thee Stallion on VR Concert tour that uses Unreal Engine-based visual effects". Music Business Worldwide. March 2, 2022.
  14. Rouhani, Neena (November 30, 2022). "Enter 'Thee Hottieverse' at Home: Megan Thee Stallion's Performance Now Available Through Your VR Headset". Billboard .
  15. Stone, Sling &. "Pop-Rock Artist UPSAHL Joins AmazeVR's Concert App Line Up". www.prweb.com.
  16. Bresnahan, Samantha (August 30, 2023). "T-Pain in your living room: Are virtual concerts the future of live entertainment?". CNN.
  17. Ji-won, Choi (October 31, 2023). "[Herald Review] Up-close experience with aespa makes VR concert worth it". The Korea Herald.
  18. Lang, Ben (February 4, 2024). "The Best Vision Pro Apps to Download First – 8 Expert Picks".
  19. "Into the metal-verse: Why Avenged Sevenfold is doing virtual reality concerts". Los Angeles Times. December 6, 2023.
  20. 1 2 "Events - RED° TOKYO TOWER OFFICIAL WEBSITE".
  21. Yeo, Amanda (June 18, 2024). "TOMORROW X TOGETHER VR concert coming to the U.S. this fall". Mashable.
  22. "Cha Eun-Woo VR Concert 'MEMORIES': Details on Interactive Concert Film". Forbes .
  23. "The 10 most innovative companies producing live events in 2023". Fast Company. March 2, 2023.
  24. "This VR app turns headsets into concert halls". Fast Company. 19 March 2024.
  25. "NEW Webby Gallery + Index". NEW Webby Gallery + Index.
  26. Awards, Vega Website. "AmazeVR Megan Thee Stallion VR Concert by AmazeVR". Vega Website Awards.