APMEX

Last updated
APMEX, Inc.
FormerlyAmerican Precious Metals Exchange
Type Private
IndustryOnline precious metals e-commerce company
Founded2000 (2000)
Headquarters Oklahoma City, Oklahoma, United States
Key people
Owner Scott Thomas
CEO Kenneth Lewis
Products Gold coins and bars
Silver coins and bars
Platinum coins and bars
Palladium coins and bars
Website www.apmex.com

APMEX is one of the largest e-commerce retailers in the United States, selling bullion, precious metals, coins and other items of numismatic value. [1] [2] It has a selection of over 20,000 products that include Gold, Silver, Platinum, Palladium, numismatics and bullion coins. [2] [3] APMEX sells products for investing and collecting.

Contents

What started as buying and selling from an eBay account and eventually a local coin shop in a strip mall has grown into an online retailer with over 200 employees and more than $11 billion in transactions since 1999. [1] [4] To help customers stay informed, APMEX provides educational resources about collecting and investing, along with investment tools and market reports on their website. [5]

History

APMEX's headquarters in the old Federal Reserve Building in downtown Oklahoma City. APMEX Building.jpg
APMEX's headquarters in the old Federal Reserve Building in downtown Oklahoma City.
APMEX employees outside the entrance to the company's facility. CompanyPhoto.jpg
APMEX employees outside the entrance to the company's facility.

Scott Thomas, Oklahoma native and founder and president of APMEX, inherited his grandparents' coin collection [6] he helped develop growing up. Upon their passing, Thomas started going through this collection and discovered that they were valued at around $100,000 and sold them on eBay. This pastime turned into a business of buying and selling old coins and transitioned into a booth at an Edmond, OK strip mall and eventually a brick-and-mortar coin store.

Thomas's coin shop's online presence grew to where he decided to launch an e-commerce website in 2004. The company was previously called American Precious Metals Exchange but shortened to APMEX in 2000 before the website launched. The 2008 recession increased demand for Precious Metals so much that APMEX saw $1 billion in sales in 2009. [7] In addition to an expansion in international shipping to over 60 countries, [3] this gave them the nudge to upsize operations and moved into the old Federal Reserve building in downtown Oklahoma City in 2010.

In 2011, APMEX leased 10,000 square feet on the 50th floor of the 40 Wall Street tower—paying for their security deposit in three-kilo bars of Gold. [8] The move was to make a statement regarding the weakness of the U.S. dollar. This was the first time Donald Trump accepted physical gold for payment and APMEX's CEO at the time, Michael Haynes, was quoted as saying that "Trump is a smart guy, he'll realize that taking gold is a better idea than taking cash." [8]

APMEX's headquarters allows them to hold all of APMEX's products and 200+ employees within its over 80,000 square feet.

Timeline

Leadership

Scott Thomas – Founder and President

Ken Lewis – Chief Executive Officer

Doug Sterk – Chief Financial Officer

Phil Barrett – Chief Marketing Officer

Brand Differentiators

APMEX offers services like custom spot price alerts, a loyalty program for repeat customers and quick shipping due to relationships with UPS and FedEx. Additionally, APMEX releases products in partnership with companies through their APMEXclusive product program and their own mint, 9Fine Mint. APMEX also offers alerts and tools for customers to learn more about the Precious Metals market to become more educated investors and stay up to date with the company's latest releases and restocks.

APMEX released the industry's first fully shoppable app in 2021 that allows customers to buy Precious Metals products on the go and with ease. [1] [2] Users can shop, manage their portfolios, check live spot prices and catch up on the most recent market news. [1]

Product Assortment

APMEX employees retrieving goods from the main facility's vault. Employees in the Vault.jpg
APMEX employees retrieving goods from the main facility's vault.

Bullion

APMEX provides Gold, Silver, Platinum and Palladium bullion in a variety of forms, including coins, bars and rounds. They have partnerships with over a dozen mints worldwide.

Numismatics & Semi-Numismatics

APMEX offers a variety of products for those interested in numismatics, as well as a wide selection of semi-numismatic coins for collectors. They have in-house numismatists with years of experience to identify and verify products received. APMEX is not a 3rd party grading service.

Logistics

APMEX houses all its product at its OKC headquarters. They have employees working to inspect returned or APMEX purchased products, pull products from inventory, package them, and ship them. UPS and FedEx pick up parcels from the location and a secured team drops off remaining parcels to USPS.

Related Research Articles

<span class="mw-page-title-main">Precious metal</span> Rare, naturally occurring metallic chemical element of high economic and cultural value

Precious metals are rare, naturally occurring metallic chemical elements of high economic value. Chemically, the precious metals tend to be less reactive than most elements. They are usually ductile and have a high lustre. Historically, precious metals were important as currency but are now regarded mainly as investment and industrial raw materials. Gold, silver, platinum, and palladium each have an ISO 4217 currency code.

<span class="mw-page-title-main">Bullion</span> Gold, silver, or other precious metals in the form of bars or ingots

Bullion is non-ferrous metal that has been refined to a high standard of elemental purity. The term is ordinarily applied to bulk metal used in the production of coins and especially to precious metals such as gold and silver. It comes from the Anglo-Norman term for a melting-house where metal was refined, and earlier from French bouillon, "boiling". Although precious metal bullion is no longer used to make coins for general circulation, it continues to be held as an investment with a reputation for stability in periods of economic uncertainty. To assess the purity of gold bullion, the centuries-old technique of fire assay is still employed, together with modern spectroscopic instrumentation, to accurately determine its quality.

The fineness of a precious metal object represents the weight of fine metal therein, in proportion to the total weight which includes alloying base metals and any impurities. Alloy metals are added to increase hardness and durability of coins and jewelry, alter colors, decrease the cost per weight, or avoid the cost of high-purity refinement. For example, copper is added to the precious metal silver to make a more durable alloy for use in coins, housewares and jewelry. Coin silver, which was used for making silver coins in the past, contains 90% silver and 10% copper, by mass. Sterling silver contains 92.5% silver and 7.5% of other metals, usually copper, by mass.

<span class="mw-page-title-main">American Silver Eagle</span> Silver bullion coin of the United States

The American Silver Eagle is the official silver bullion coin of the United States.

A bullion coin is a coin struck from refined precious metal (bullion) and kept as a store of value or an investment rather than used in day-to-day commerce. A bullion coin is distinguished by an explicit statement of weight and fineness on the coin; this is because the weight and composition of coins intended for legal tender is specified in the coinage laws of the issuing nation, and therefore there is no need for an explicit statement on the coins themselves.

<span class="mw-page-title-main">Perth Mint</span> Australias official bullion mint, situated in Perth, Western Australia

The Perth Mint is Australia's official bullion mint and wholly owned by the Government of Western Australia. Established on 20 June 1899, two years before Australia's Federation in 1901, the Perth Mint was the last of three Australian colonial branches of the United Kingdom's Royal Mint intended to refine gold from the gold rushes and to mint gold sovereigns and half-sovereigns for the British Empire. Along with the Royal Australian Mint, which produces coins of the Australian dollar for circulation, the Perth Mint is the older of Australia's two mints issuing coins that are legal tender.

<span class="mw-page-title-main">Silver as an investment</span> Precious metal as a store of value

Silver may be used as an investment like other precious metals. It has been regarded as a form of money and store of value for more than 4,000 years, although it lost its role as legal tender in developed countries when the use of the silver standard came to a final end in 1935. Some countries mint bullion and collector coins, however, such as the American Silver Eagle with nominal face values. In 2009, the main demand for silver was for industrial applications (40%), jewellery, bullion coins, and exchange-traded products. In 2011, the global silver reserves amounted to 530,000 tonnes.

The Canadian Platinum Maple Leaf is the official bullion platinum coin of Canada. First issued by the Royal Canadian Mint in 1988, it was available until 2002 in five different denominations, all of which are marked as containing .9995 pure platinum. The bullion coin was partly reintroduced in 2009 in the form of the 1 troy ounce denomination in .9999 purity, featuring a new portrait of Queen Elizabeth II on the obverse. The coins have legal tender status in Canada, but as is often the case with bullion coins, the face values of these coins is lower than the market price of the material they are made from.

Envela Corporation, incorporated on September 17, 1965, is a holding company owning subsidiaries engaged in various business activities with a focus on recommerce. Envela's segments include retail stores, e-commerce, de-manufacturing, recycling, IT asset disposition (ITAD), and reverse logistics. Envela Corporation is divided into two sectors: DGSE, LLC and ECHG.

<span class="mw-page-title-main">Metallurgical assay</span> Compositional analysis of an ore, metal, or alloy

A metallurgical assay is a compositional analysis of an ore, metal, or alloy, usually performed in order to test for purity or quality.

Goldline, LLC was a retail seller of gold and silver coins, and other precious metals for investors and collectors. Goldline traced its formation to a Deak & Co. subsidiary created in 1960, a firm that in the late 1970s was the largest storefront gold retailer and later went into bankruptcy in the 1980s. The company was later bought and sold several times in the ensuing years. The company sold its assets to A-Mark Precious Metals, Inc. in August 2017.

MKS (Switzerland) SA is a trader of precious metals. Based in Geneva, the group employs approximately 600 workers and turns over an estimated US$70 million. MKS is an associate of the London Bullion Market Association (LBMA), and its subsidiary PAMP has been on the LBMA’s Gold List, widely recognised in the financial services industry as the indicator of quality, since 1987.

<span class="mw-page-title-main">Gold coin</span> Coin made from gold

A gold coin is a coin that is made mostly or entirely of gold. Most gold coins minted since 1800 are 90–92% gold (22‑karat), while most of today's gold bullion coins are pure gold, such as the Britannia, Canadian Maple Leaf, and American Buffalo. Alloyed gold coins, like the American Gold Eagle and South African Krugerrand, are typically 91.7% gold by weight, with the remainder being silver and copper.

Texas Precious Metals, based in Shiner, Texas, is one of the largest precious metals dealers in the United States. The company reported annual revenues of $180.1 million in 2013 and $153.2 million in 2014. The company is recognized as a market maker for United States Mint products and is an official distributor for the Perth Mint of Australia.

A gold IRA or precious metals IRA is an Individual Retirement Account in which physical gold or other approved precious metals are held in custody for the benefit of the IRA account owner. It functions the same as a regular IRA, only instead of holding paper assets, it holds physical bullion coins or bars. Precious metals IRAs are usually self-directed IRAs, a type of IRA where the custodian allows more diverse investments to be held in the account.

PAMP SA is an independently operated precious metals refining and fabricating company and member of the MKS Group. It was established in 1977 in Ticino, Switzerland

<span class="mw-page-title-main">Chard Coin and Bullion Dealer</span>

Chard (1964) Ltd, operating as Chard Coin and Bullion Dealer, is a long-standing coin and bullion dealer based in Blackpool, UK. Its coins range from ancient to modern-day issues. Originally a numismatic company, it grew into the bullion market, offering gold, silver, platinum and palladium products to an international customer base.

Monex Precious Metals is a United States bullion dealer that buys and sells precious metals to retail clients headquartered in Newport Beach, California. The company offers Gold, Silver, Platinum and Palladium coins, bars, bullion rounds, collectibles and other numismatics products from various mints around the world.

<span class="mw-page-title-main">Angel (Manx coin)</span> Coin

Manx Angels are gold or silver bullion coins distributed by the Isle of Man and minted by private companies. The Isle of Man is not part of the United Kingdom. It is a Crown dependency and thus can mint its own coins. The coin depicts Archangel Michael slaying a dragon. The silver coins have not been minted every year, but have an erratic schedule. Angels are legal tender but they do not have a fixed face value; instead, like the Krugerrand or Mexico's Libertad, they are legal tender to the value of their precious metal content.

References

  1. 1 2 3 4 "APMEX Leads Precious Metals Industry with First Shoppable Mobile App". 2 August 2021.
  2. 1 2 3 "APMEX Leads Precious Metals Industry with First Shoppable Mobile App". 2 August 2021.
  3. 1 2 "US megadealer APMEX launches a new app for Android and Apple mobile users". 3 August 2021.
  4. 1 2 "APMEX Leads Precious Metals Industry with First Shoppable Mobile App". Associated Press . 2 August 2021.
  5. "APMEX Inc - Company Profile and News". Bloomberg News .
  6. "We Are APMEX | About APMEX | APMEX Culture".
  7. "APMEX Review - Company Ratings ⭐, Complaints and Comparison | American Precious Metals Exchange Analysis". 18 August 2016.
  8. 1 2 3 "Local precious metals company pays Trump in gold bullion". 16 September 2011.
  9. "MintDirect® | MintDirect® Premier | MintDirect® Premier & PCGS". APMEX. Retrieved 2020-06-11.
  10. "Secure Silver & Gold Storage". APMEX. Retrieved 2020-06-11.
  11. "eBay Launches Online Gold Store". Business Insider. 2013-01-11. Retrieved 2016-01-10.
  12. "Where To Buy Bullion Coins | U.S. Mint". United States Mint. Retrieved 2020-06-11.
  13. "APMEX MintDirect® Premier with PCGS FirstStrike®". PCGS. Retrieved 2020-06-11.