| Act-On | |
|---|---|
 | |
| Developer(s) | Act-On |
| Initial release | 2008 |
| Operating system | Software as a service |
| Type | Marketing automation |
| License | Subscription |
| Website | act-on |
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding. [1]
Act-On was founded in 2008 by Raghu Raghavan, formerly a founder of Responsys. [2] Act-On initially sold through alternate channels, but later created its own sales team. [3]
In 2011, Act-On raised a third round for $10 million in June 2011 and established a new location in Silicon Valley. [4] The company raised an additional $16 million in funding the following year. [5]
By 2013, the number of employees had grown to 140, [6] [7] up from 11 in 2010 and 35 in 2011. [8] [9]
In April 2014, $42 million in additional funding was raised, which was the largest funding round in the Oregon technology market since the dot com bubble. [10] [11] In 2015, Act-On expanded its executive team with a new CFO, formerly of the company Jive, a VP of demand generation, previously with ExactTarget, and a VP of cloud operations. [12] [13]
In 2015, Act-On announced the appointment of Andy MacMillan to the position of CEO. [14] The former CEO and company founder Raghu Raghavan assumed the role of CTO. Prior to joining Act-On Software, Andy held several senior leadership positions at Salesforce, including Chief Operating Officer of the Products Division and Senior Vice President & General Manager of Data.com.
In 2018, Act-On announced its board of directors had appointed Kate Johnson as the company's new CEO to replace Andy MacMillan. [15] The company consolidated its operations to Portland, Oregon at this time. Ms. Johnson had served as Act-On's CFO for the prior 3 years and was endorsed by Diane Fraiman, Act-On board member and investor in the formal press release. [15]
In 2019 Act-On raised a second round of funding for $4 million. [16] [17]
In June 2020, Act-On Software rebranded. [18] It was later acquired by Boston Capital Ventures (BCV, LLC) for $53 million in February 2024. [19]
Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics. [20] [21] [22]
Act-On has a Twitter prospector tool introduced in 2010 that automates the publishing and monitoring of content on Twitter, tracking prospective customers and measuring their activity. [23] An Act-On Insight tool, released in June 2012, compares a company's social media marketing performance to competitors. [24] [25] Its Hot Prospects tool, introduced at the 2011 Dreamforce conference, creates a dashboard in Salesforce that scores the likelihood a prospect is ready to make a purchasing decision. [26] A set of software tools for search engine optimization, pay-per-click advertising and other inbound tactics was introduced in May 2013 under the name Act-On Inbound alongside a mobile app. [27] [28] [29] In July 2014, Act-On announced a set of product updates intended to improve data visualization and customization. [30] Enhancements included a responsive email composer and expanded CRM integrations. [31] [32] [33]
In March 2015, Act-On produced Act-On Anywhere, a Chrome application allowing users access to marketing automation data. [34] In June of the same year, Act-On released Data Studio, a tool allowing users to visualize, select, configure and export data to any business intelligence platform. [35] [36] [37] [38]
Act-On software integrates with Webex and GoTo Meeting. It also integrates with data and analytics services, such as Google Analytics. [39] [40] More connectors are available for Microsoft Dynamics, WordPress, Salesforce, SugarCRM, Oktopost and others. [41] [42] [43] The Act-On platform offers native integrations with all major CRM systems. [44] [45] A separate version for agencies has an agency dashboard to centrally manage multiple client campaigns and is sold at a lower bulk price. [40]