MP3.com was a website operated by Paramount Global publishing tabloid-style news items about digital music and artists, songs, services, and technologies. It is better known for its original incarnation as a legal, free music-sharing service, named after the popular music file format MP3, popular with independent musicians for promoting their work. That service was shut down on December 2, 2003, by CNET, which, after purchasing the domain name, established the current MP3.com site.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
Philip J. "Pud" Kaplan is an American entrepreneur and computer programmer who has founded several Internet companies.
Kayak is a metasearch engine for travel services, including airline flights, hotels, rental cars, and vacation packages. It is owned and operated by Booking Holdings.
MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music. Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos systems and television. MOG also allowed users to access aggregated editorial content from music blogs, user posts, and in-house editors.
NeoEdge Networks was a Silicon Valley–based technology and in-game advertising company that enabled casual game publishers and developers to deliver television-like commercials within their products – frequently in the context of free-to-consumer casual game play. NeoEdge powered advertising for a variety of game publishers including Yahoo. NeoEdge provided both peer-to-peer game distribution and in-game advertising . It was renamed Blue Noodle in early 2011 and shut down later that year.
Blip was an American media platform for web series content and also offered a dashboard for producers of original web series to distribute and monetize their productions. The company was founded on May 5, 2005, and it was located in New York City and Los Angeles. It was financed by Bain Capital Ventures, Canaan Partners, and Ambient Sound Investments. Blip's mission statement was "to deliver the best original web series to audiences across multiple platforms." The site showcased a wide variety of dramas, comedies, arts, sports and other shows. Blip was acquired by Maker Studios in 2013 and shut down by them on August 20, 2015.
The online service imeem was a social media website where users interacted with each other by streaming, uploading and sharing music and music videos. It operated from 2003 until 2009 when it was shut down after being acquired by MySpace.
Digg is an American news aggregator with a curated front page, aiming to select articles specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.
Zedo is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company was founded in 1999 by Roy de Souza.
Jonathan F. Miller was CEO of Digital Media at News Corp until 2012 and was the chairman and CEO of America Online from 2002 to 2006.
Magnite Inc. is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020.
RadiumOne is a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. It was first launched in 2009 by Gurbaksh Chahal. The company buys advertising space from websites and mobile applications and resells it in targeted packages to advertisers and agencies. It also creates software that automates the process of media buying for digital marketers. Headquartered in San Francisco, the firm has offices across North America, Europe and Asia.
Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online, the final company was formed in 2013 by its merger with Break Media.
4INFO Inc. is an American targeted advertising corporation. The company was owned by Nielsen Holdings. It was acquired by Cadent in 2020.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago.
Xandr, Inc. is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.
