AdMarketplace

Last updated
adMarketplace, Inc
AMP LOGO RGB 2016.FINAL.svg
Type of businessPrivately owned
FoundedNew York, New York, United States (2000)
Headquarters90 Park Ave, New York, New York
Area servedWorldwide
Key peopleJames Hill, Founder/CEO
Adam J. Epstein, President/COO
IndustryOnline Advertising, Search Engine Marketing, Advertising, Technology, Advertising Platform
Services Custom Search Media Integrations for Publishers, Performance Media and Measurement for Advertisers
Employees100+
URL https://admarketplace.com/
Launched2000
Current statusActive

adMarketplace is a search advertising marketplace. The privately held company is headquartered in New York City. [1]

Contents

adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014. [2]

Search advertising marketplaces represent a sizable but often overlooked segment of the Search Engine Marketing industry.

Services

adMarketplace operates an online marketplace that connects advertisers and publishers to serve PPC search ads on publisher properties in response to a user's search. The company places keyword-targeted ads on web properties outside of traditional search engine result pages.

adMarketplace offers advertisers scale and performance via access to exclusive search traffic, according to the company website. [1]

For publishers, the company offers custom search monetization, flexible implementation, and transparent reporting. Publisher partners include Firefox, Afterpay, and Avast Browser. [3]

The company positions itself as the only search syndication marketplace and allows advertisers to separate bid management by device type (computer/tablet/phone) and traffic source. The company claims that increased pricing control and transparency results in a higher ROI for advertisers. [4] [5]

In 2013, adMarketplace partnered with Kenshoo to offer integration through Kenshoo's campaign management dashboard. [6]

Recognition

In 2014, adMarketplace was named to Deloitte’s Technology Fast 500 as one of the fastest growing technology companies in North America. [7]

The Data Warehousing Institute (TDWI) named adMarketplace a 2014 Best Practices Award winner in Big Data Technology for its Advertiser 3D and BidSmart technologies. [8] Hewlett Packard also recognized adMarketplace with the 2014 Discover Award for its innovation in big data even though their tracking technology is known for its faults. [9]

History

adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers. [10] The immediate impact was a major downsize, with just seven employees at one point, [11] but it then grew 50% in 2008 and reached 80 employees in 2011. [11] In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains. [12] In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list, [13] and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry

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References

  1. 1 2 "The Marketplace for the Moment of Intent". www.admarketplace.com. Retrieved 2018-08-10.
  2. ↑ "adMarketplace's BidSmart Solution Sees Over 75% Increase in Conversion Rates for Top Brands". Ad Tech Daily. 2014-07-15. Retrieved 2018-08-10.
  3. ↑ "The Marketplace for the Moment of Intent". www.admarketplace.com. Retrieved 2018-08-10.
  4. ↑ "Adweek". www.adweek.com. Retrieved 2018-08-10.
  5. ↑ "adMarketplace Introduces Programmatic Bids For Its Search Marketplace" . Retrieved 2018-08-10.
  6. ↑ "adMarketplace Integrates With Kenshoo to Help Search Advertisers Increase Efficiency and Improve Cross-Platform Insights". Kenshoo. 2013-03-20. Retrieved 2018-08-10.
  7. ↑ "North America: Technology Fast 500". rodis.com.au. Retrieved 2018-08-10.
  8. ↑ "TDWI Announces 2014 Best Practices Awards Winners -- TDWI -The Data Warehousing Institute". tdwi.org. Archived from the original on 2014-06-06.
  9. ↑ "HPPSocialUserSignonPage - Hewlett Packard Enterprise Community". h30499.www3.hp.com. Retrieved 2018-08-10.
  10. ↑ "Home". www.auctionbytes.com. Retrieved 2018-08-10.
  11. 1 2 Craw, Ben (2011-12-29). "Adam Epstein, adMarketplace: 27 Million And Counting". Huffington Post. Retrieved 2018-08-10.
  12. ↑ "adMarketplace.com - 2012 Fast 50 | Crain's New York Business". Crain's New York Business. Retrieved 2018-08-10.
  13. ↑ "Deloitte | Technology Fast 500 Rankings". Archived from the original on 20 November 2014.
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