Ad fatigue

Last updated February 07, 2025

In marketing, ad fatigue is the declining effectiveness of similar advertising to consumers due to fatigue leading to poor engagement.^[1]^[2]

Ad fatigue can be delayed through repetition variation.

Consumers are countering ad fatigue through ad blocking.^[3]

References

↑ Sattler, Marcel (Sep 30, 2022). "Council Post: How E-Commerce Businesses Can Bounce Back From Ad Fatigue". Forbes. Retrieved 25 July 2024.
↑ Licano, Leslie (7 December 2023). "Every Penny Counts: How Your Marketing Can Avoid Ad Fatigue". www.adweek.com. Retrieved 25 July 2024.
↑ Harding, Scharon (22 July 2024). "Imperfect Linux-powered DIY smart TV is the embodiment of ad fatigue". Ars Technica. Retrieved 25 July 2024.

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[Sattler-1] Sattler, Marcel (Sep 30, 2022). "Council Post: How E-Commerce Businesses Can Bounce Back From Ad Fatigue". Forbes. Retrieved 25 July 2024.

[Licano-2] Licano, Leslie (7 December 2023). "Every Penny Counts: How Your Marketing Can Avoid Ad Fatigue". www.adweek.com. Retrieved 25 July 2024.

[Harding-3] Harding, Scharon (22 July 2024). "Imperfect Linux-powered DIY smart TV is the embodiment of ad fatigue". Ars Technica. Retrieved 25 July 2024.

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