Adam & Eve (company)

Last updated
Adam & Eve
Type Private
IndustryE Commerce
Founded1970;53 years ago (1970)
Chapel Hill, North Carolina, U.S.
Founders Phil Harvey
Tim Black
Headquarters
Products Sex toys, personal lubricants, condoms, Lingerie, vibrators
Parent PHE, Inc.
Website www.adameve.com OOjs UI icon edit-ltr-progressive.svg
Footnotes /references
[1]

Adam & Eve is an American company that sells adult products through e-commerce. In 2004, it was the largest mail order distributor of sex toys, condoms, and erotica in the United States. [1] Its parent company, PHE Inc., is the largest private employer in Hillsborough, North Carolina, where its headquarters are located. The company funds non-profit social marketing organizations that address issues such as population growth, disease control, and sex education in developing countries.

Contents

Origins

The firm was founded in 1970 by British physician Tim Black and American entrepreneur, philanthropist and libertarian Phil Harvey. It started as a small storefront in Chapel Hill, North Carolina, selling condoms and lubricants. It soon became a mail-order catalog selling contraceptives through non-medical channels. [1]

While still graduate students in family planning and population dynamics at the University of North Carolina's School of Public Health, they conceived the firm to fund a non-profit organization to use the profits to finance family-planning programs in developing countries. [2]

With a Ford Foundation fellowship, they devised a plan to use social marketing in the U.S., and with university consent, they began writing witty ad copy ("What will you get her this Christmas -- pregnant?") [2] and advertising condoms in the mail and 300 of the largest U.S. college newspapers. Though selling condoms via the mail violated the Comstock Act (not overturned in its entirety until 1972), they knew the law was rarely enforced. They began to see a profit, stating, "The mail-order condom market was just sitting there waiting for somebody," recalls Harvey. " [2]

Philanthropy

Population Services International

With the business generating enough revenue to cover costs, the partners wondered if the condom business could create enough profit to finance overseas social-marketing projects. If so, they would have the ability to bypass conventional donors and function with complete autonomy. With that, the men launched Population Services International (PSI), and by 1975 were conducting condom marketing programs in Bangladesh and Kenya. Though Harvey left his position as the director in the late 1970s, PSI still sells birth control and health products in over 60 countries and is prominent in international family planning.

DKT International

In the late 1970s, Harvey focused more on running Adam & Eve, but in 1989, he also launched DKT International (DKT), an organization that promotes family planning and HIV/AIDS prevention in Africa, Asia, and Latin America. [1] [3] Much of its revenue comes from its sales of low-cost contraceptives, but Adam & Eve also donates more than 25% of its profits. [3] [4] While its biggest programs draw funding from government agencies and foundations, its private funding allows it to greater freedom. [5] Its social marketing strategies have included advertising, creating location-specific brands, working with local social networks and militaries, and targeting high-risk groups. [5] [6] [7] [8] [9]

Company overview

Along with Adam & Eve's brand of erotic toys, the firm carries a variety of items for men, women, and couples. In 2004, it started franchising its stores in the U.S. and abroad. In 2009, the company donated funds to the Free Speech Coalition. [10] In 2019, it acquired the Excite Group, Australia's largest online adult retailer.

Related Research Articles

<span class="mw-page-title-main">Condom</span> Device for birth control and STI prevention

A condom is a sheath-shaped barrier device used during sexual intercourse to reduce the probability of pregnancy or a sexually transmitted infection (STI). There are both male and female condoms.

<span class="mw-page-title-main">Durex</span> Trademarked name for a range of condoms

Durex is a brand of condoms and personal lubricants owned by the British-Dutch company Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured between 1932 and 1994. The London Rubber Company was formed in 1915, and the Durex brand name was launched in 1929, although London Rubber did not begin manufacturing own-brand condoms until 1932, in collaboration with a rubber technology student from Poland named Lucian Lundau. The first book on The London Rubber Company and the history of Durex condoms, written by Jessica Borge, was published in September 2020 by McGill-Queen's University Press.

<span class="mw-page-title-main">Mechai Viravaidya</span> Thai politician and activist

Mechai Viravaidya is a former politician and activist in Thailand who promotes condoms, family planning and AIDS awareness in Thailand. Since the 1970s, Mechai has been affectionately known as "Mr. Condom", and condoms are often referred as "mechais" in Thailand. From the time that he began his work, the average number of children in Thai families has decreased from 7 to 1.5. He has been credited with leading efforts which improved the lives of millions of people.

<span class="mw-page-title-main">Trojan (brand)</span> Brand of condoms and sexual lubricants

Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company. Trojan condoms were started by Merle Leland Youngs in the 1910s after he moved to New York City. The major condom manufacturer before Youngs was Julius Schmid, who had made condoms from animal intestines starting in the 1880s.

<span class="mw-page-title-main">Population Services International</span>

Population Services International (PSI) is a 501(c)(3) registered nonprofit global health organization that began as an international not-for-profit provider of contraception and safe abortion services, and has evolved into developing and deploying programs today that target malaria, child survival, HIV, and reproductive health. PSI provides products, clinical services and behavior change communications for the health of people in high-need populations.

<span class="mw-page-title-main">Phil Harvey</span> American businessman and philanthropist (1938–2021)

Phil Harvey was an American entrepreneur, philanthropist and libertarian who set up large-scale programs that delivered subsidized contraceptives in poor countries. Harvey was the founder and former president of DKT International, the Washington, D.C.-based charity that implements family planning and HIV/AIDS prevention programs in 57 countries across Africa, Asia and Latin America. He was the chief sponsor of the DKT Liberty Project which raised awareness about freedom of speech issues in the U.S. Harvey was also the president of Adam & Eve, the North Carolina–based company that sells sex toys, adult films and condoms. Consequently, he has been called "one of the most influential figures in the American sex industry today".

MSI Reproductive Choices, named Marie Stopes International until November 2020, is an international non-governmental organisation providing contraception and safe abortion services in 37 countries around the world. MSI Reproductive Choices as an organisation lobbies in favour of access to abortion, and provides a variety of sexual and reproductive healthcare services including advice, vasectomies, and abortions in the UK and other countries where it is legal to do so. It is based in London and is a registered charity under English law.

<span class="mw-page-title-main">Female condom</span> Device for birth control and STI prevention

An internal condom is a barrier device that is used during sexual intercourse as a barrier contraceptive to reduce the probability of pregnancy or a sexually transmitted infection (STI). Meant as an alternative to the condom, it was invented by Danish MD Lasse Hessel and designed to be worn internally by the woman during vaginal sex to prevent exposure to semen or other body fluids. His invention was launched in Europe in 1990 and approved by the FDA for sale in the US in 1993. Its protection against STIs is inferior to that of male condoms. Internal condoms can be used by the receptive partner during anal sex.

<span class="mw-page-title-main">HLL Lifecare</span>

HLL Lifecare Limited (HLL) is an Indian healthcare product manufacturing company based in Thiruvananthapuram, Kerala, India. A Government of India-owned corporation.

Contraceptive security is an individual's ability to reliably choose, obtain, and use quality contraceptives for family planning and the prevention of sexually transmitted diseases. The term refers primarily to efforts undertaken in low and middle-income countries to ensure contraceptive availability as an integral part of family planning programs. Even though there is a consistent increase in the use of contraceptives in low, middle, and high-income countries, the actual contraceptive use varies in different regions of the world. The World Health Organization recognizes the importance of contraception and describes all choices regarding family planning as human rights. Subsidized products, particularly condoms and oral contraceptives, may be provided to increase accessibility for low-income people. Measures taken to provide contraceptive security may include strengthening contraceptive supply chains, forming contraceptive security committees, product quality assurance, promoting supportive policy environments, and examining financing options.

The history of condoms goes back at least several centuries, and perhaps beyond. For most of their history, condoms have been used both as a method of birth control, and as a protective measure against venereal diseases such as syphilis, gonorrhea, chlamydia, hepatitis B and more recently HIV/AIDS. Condoms have been made from a variety of materials; prior to the 19th century, chemically treated linen and animal tissue are the best documented varieties. Rubber condoms gained popularity in the mid-19th century, and in the early 20th century major advances were made in manufacturing techniques. Prior to the introduction of the combined oral contraceptive pill, condoms were the most popular birth control method in the Western world. In the second half of the 20th century, the low cost of condoms contributed to their importance in family planning programs throughout the developing world. Condoms have also become increasingly important in efforts to fight the AIDS pandemic.

<span class="mw-page-title-main">DKT International</span>

DKT International (DKT) is a charitable non-profit organization that promotes family planning and HIV prevention through social marketing. The Washington, D.C.-based DKT was founded in 1989 by Phil Harvey and operates in 90 countries in Africa, Asia, and Latin America. Its revenue largely comes from sales of low-cost contraceptives. In 2021, DKT sold 901 million condoms, 111 million cycles of oral contraceptives, 26.5 million injectable contraceptives, 20 million emergency contraceptives and 4.7 million intrauterine devices (IUDs), among other products, in 59 countries. This is equivalent to 54.2 million couple years of protection (CYPs), making DKT one of the largest private providers of contraceptives in the developing world. The average cost per CYP was US$1.65. DKT's marketing strategies have included advertising, creating location-specific brands, working with social networks and militaries, and targeting high-risk groups. DKT also works with health workers and clinics that provide family planning products, information, and services. Charity Navigator has given DKT a four-star rating for its finances, with 96.5% of its budget going towards programs and 3.4% towards headquarters expenses and fund raising in 2019.

Dr Timothy Reuben Ladbroke "Tim" Black CBE was a family planning pioneer, a founding director of Population Services International (PSI) in Chapel Hill, North Carolina, and later founder of Marie Stopes International (MSI) in London.

<span class="mw-page-title-main">Birth control movement in the United States</span> Social reform campaign beginning in 1914

The birth control movement in the United States was a social reform campaign beginning in 1914 that aimed to increase the availability of contraception in the U.S. through education and legalization. The movement began in 1914 when a group of political radicals in New York City, led by Emma Goldman, Mary Dennett, and Margaret Sanger, became concerned about the hardships that childbirth and self-induced abortions brought to low-income women. Since contraception was considered to be obscene at the time, the activists targeted the Comstock laws, which prohibited distribution of any "obscene, lewd, and/or lascivious" materials through the mail. Hoping to provoke a favorable legal decision, Sanger deliberately broke the law by distributing The Woman Rebel, a newsletter containing a discussion of contraception. In 1916, Sanger opened the first birth control clinic in the United States, but the clinic was immediately shut down by police, and Sanger was sentenced to 30 days in jail.

<span class="mw-page-title-main">Birth control in the United States</span> History of birth control in the United States

Birth control in the United States is available in many forms. Some of the forms available at drugstores and some retail stores are male condoms, female condoms, sponges, spermicides, and over-the-counter emergency contraception. Forms available at pharmacies with a doctor's prescription or at doctor's offices are oral contraceptive pills, patches, vaginal rings, diaphragms, shots/injections, cervical caps, implantable rods, and intrauterine devices (IUDs). Sterilization procedures, including tubal ligations and vasectomies, are also performed.

The Population and Community Development Association (PDA) is a non-governmental organization in Thailand. Its goal is to reduce poverty through both development initiatives and family planning programs. Originally called the Community-Based Family Planning Service, it was founded by Mechai Viravaidya in 1974. In the early 1970s, Viravaidya was the Minister of Industry but became frustrated with the government's inability to implement a national family planning policy. In his work with the government, he identified a direct correlation between Thailand's poverty and population growth. His immediate concern was the high population growth rate of 3.2%, which equated to approximately seven children per family. The population growth rate was an increasing concern for Thailand and Mechai Viravaidya because high growth rates restricted Thailand's ability to provide for its entire population and improve living conditions. By 2011, Thailand's population growth rate was only 0.566%. A sharp reduction in poverty has followed upon the reduction in family size, a reduction which can in significant part be attributed to the influence and programs of the PDA.

<span class="mw-page-title-main">Social Marketing Company</span>

Social Marketing Company is a Bangladeshi non-profit organisation which offers education and products for family planning, maternal and child health, and prevention of sexually transmitted diseases (STD) and AIDS. It is the largest social marketing company in Bangladesh.

<span class="mw-page-title-main">Moods Condoms</span> Indian contraceptive manufacturer

MOODS CONDOMS is a manufacturer of condoms made from natural rubber latex. It is manufactured by HLL Lifecare Limited, Trivandrum an undertaking by the Government of India. HLL was started off in 1966 with the objective of producing condoms for the National Family Planning Program. Moods Condoms came into existence in mid-1968, when HLL Lifecare Limited decided to develop a product to target the premium and upper middle class segment of the urban population in India. HLL today is one of the world's largest manufacturers of condoms. As of December 2012, its annual production totals around 800 million pieces across the globe.

The Society for Family Health (SFH) is a pan-African non governmental organisation (NGO), founded in 1983 and incorporated in 1985.

Wild Secrets is an online retailer of sex toys, condoms and intimate wear for men, women and couples in Australia and New Zealand.

References

  1. 1 2 3 4 Eric Schlosser (2004). Reefer madness: sex, drugs, and cheap labor in the American black market . Houghton Mifflin Harcourt. ISBN   0-618-44670-2.
  2. 1 2 3 Cheshes, Jay (November–December 2002). "Hard-Core Philanthropist". Mother Jones . Archived from the original on 17 August 2008. Retrieved 28 September 2015.
  3. 1 2 "About DKT". DKT International. Archived from the original on 31 May 2009. Retrieved 2009-06-05.
  4. "About Adam & Eve". Adam & Eve. Archived from the original on 24 April 2009. Retrieved 2009-06-05.
  5. 1 2 Cheshes, Jay (2002). "Hard-Core Philanthropist". Mother Jones . Archived from the original on 2008-03-06. Retrieved June 5, 2009.
  6. "How Social Marketing Changes Lives". DKT International. Archived from the original on 19 May 2009. Retrieved 2009-06-05.
  7. Batty, David (November 2, 2007). "Coffee condoms promote safe sex in Ethiopia". The Guardian . Retrieved June 5, 2009.
  8. Jordon, Miriam (September 21, 1999). "Selling Birth Control to India's Poor: Medicine Men Market an Array Of Contraceptives". The Wall Street Journal .
  9. Schnayerson, Ben (November 24, 2002). "AIDS in Asia: The Continent's Growing Crisis". San Francisco Chronicle . Retrieved June 5, 2009.
  10. "Companies Donate to FSC Fundraiser at Adultcon 16". XBIZ. Archived from the original on 29 June 2015. Retrieved 28 September 2015.

Further reading