Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by The Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002.
The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
OK Soda is a discontinued soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Things are going to be OK."
Created in 1998, the Coca-Cola Refreshing Filmmaker's Award is an award given out to the student filmmaker - or pair of student filmmakers as of 2017 - who wins the annual Coca-Cola Refreshing Films contest. In the contest, current students or recent graduates from participating film schools across the United States submit entries of original scripts following specific themes provided each year by the contest organizers. However, all scripts are meant to highlight how Coca-Cola serves as an integral part of the movie-going experience. Fifteen semifinalist scripts are selected by a group of judges who then provide feedback, and the semifinalist teams rework their scripts and create storyboards. As of the 2022 edition of the contest, four finalist scripts are then chosen, and the student filmmakers receive $18,000 to produce their films along with behind-the-scenes footage. A panel of industry professionals known as the "Red Ribbon Panel" judge the films on the categories of creativity, entertainment value, and creative fit to theme and tone. The highest scoring film is declared the winner of the contest and is shown in select theater locations nationwide.
Tarsem Singh Dhandwar, known professionally as Tarsem, is an Indian director who has worked on films, music videos, and commercials. He directed The Cell (2000), The Fall, Immortals (2011), Mirror Mirror (2012), and Self/less (2015).
Tarek Alarian is an Egyptian film director. He is also credited as Tarek El'eryan and Tarek Eryan.
Samir Mallal is a Canadian filmmaker whose work touches commercials, virtual reality, and documentaries. Samir is based in Los Angeles, California.
Henry-Alex Rubin is an Academy Award-nominated American filmmaker and Emmy Award-winning commercial director.
Dan Trachtenberg is an Emmy-nominated American filmmaker and podcast host. He is best known for directing the films 10 Cloverfield Lane (2016) and Prey (2022), the former earning him a Directors Guild of America Award nomination for Outstanding Directing – First-Time Feature Film. In 2019, he directed the pilot episode of the Amazon Prime Video series The Boys, and in 2021 directed the pilot episode of the Peacock series The Lost Symbol, on which he also served as an executive producer.
Ace Norton is a Japanese American filmmaker and artist born and raised in Venice, California. Norton creates visuals on a variety of media platforms including music videos, commercials, fashion films, and movies. Norton also is known for his drawings, sculptures, and frequently commissioned installation work.
Miguel Gaudencio is a Portuguese film director and producer. He has been recruited by major international brands, such as McDonald's and Coca-Cola, to innovate their product commercials.
Antonio Escobar Núñez is a Spanish musical artist who has won awards during his career as a music producer, mixing engineer, sound designer and composer for advertising, film, TV and recording artists. Escobar's music features rock, electronica, pop, dance, urban, Latin and orchestral influences.
Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. It was developed by the Wieden + Kennedy creative agency.
Noble is a production studio based in Los Angeles, California. The studio focuses primarily on producing television advertisements, mainly animated ones. It also produces music videos, short films and web content. Noble offers a wide range of services, including live action and integration, character design, film title design, 2D and 3D animation, digital compositing, digital/traditional ink & paint. The studio was co-founded by Mark Medernach and Paul Dektor.
Farhad Mann is an American director, screenwriter of film, television and commercials, and owner of the production company FMPI.
Ellen Wong is a Canadian actress. She is known for her roles as Knives Chau in the film Scott Pilgrim vs. the World and the animated Netflix series Scott Pilgrim Takes Off, Jill "Mouse" Chen in The CW's series The Carrie Diaries, and Jenny Chey in the Netflix series GLOW.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
"Hey Kid, Catch!" is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980. The 60-second commercial won a Clio Award for being one of the best television commercials of 1979.
Rogue is a commercial, TV, music video and documentary production company, originally organised under the name of Drum Films in 1974, as part of The Moving Picture Company. In 1983 Michael Green purchased both companies, making them part of his Carlton Communications. Renamed Rogue Films in 1992, the company became an independent entity in 1998, and represents award-winning British directors, such as Academy Award winner Kevin Macdonald and Grammy Award-winning Sam Brown.
