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Founded | 2002 |
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Headquarters | Copenhagen, Denmark |
Area served | Worldwide |
Founder(s) | Gustav Mellentin, Jakob Bak, Stefan Juricic |
CEO | Troels P. Jensen |
Industry | Online Advertising Digital Marketing Ad serving Software as a Service Display advertising |
Employees | 650+ (2022) |
URL | https://adform.com |
Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe. [1] The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices. [2]
The company was the first pan-European DSP. [6] A Series B round of funding for US$5.5 million was closed in early 2014 followed by a 150 million Danish Kroner (US$21.5 million) investment by Danica Pension in late 2015. [7] [8] In 2018 an IPO was announced, but later postponed due to uncertainty and volatility in the financial markets at that time. [9] In April 2019, Adform received an external investment from GRO Capital for an undisclosed amount. [10] In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform. [11]