Abbreviation | ASA |
---|---|
Location |
|
Region served | New Zealand |
Budget | $800,000 |
Staff | 5 |
Website | asa.co.nz/ |
The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. If a complaint is upheld, the ASA formally request the advertisement is removed or amended. Decisions are released to the media and the public via email and online.
The ASA began when the Committee of Advertising Practice was established in 1973 by the Newspaper Publishers Association, the NZ Broadcasting Commission and the Accredited Advertising Agencies Association. The name was changed to the Advertising Standards Authority and it was incorporated in 1990. It now has 14 member organisations representing advertisers, agencies and the media.
In 2008, there was a total of $2.3 billion spent on advertising in New Zealand. [1] These advertisements attracted 671 complaints to the ASA with 153 being upheld or settled. Of the remainder 140 were not upheld, 317 were judged as lacking grounds to proceed and 61 were withdrawn. [2]
The three main objectives are: [3]
The Advertising Standards Complaints Board (ASCB) is a nine-member board, with five public members and four industry members. [4] The ASCB addresses complaints made by members of the public against ASA Advertising Codes.
Public Members | ||
Name | Position | |
Raewyn Anderson | Public Member and Chair | |
Colin Magee | Public Member and Deputy Chair | |
Lachlan Grimwade | Public Member | |
Everard Halbert | Public Member | |
Aaron Hape | Public Member | |
Marj Noble | Public Member | |
Diana Roy | Public Member | |
Industry Members | ||
Name | Member Type | Organisation |
Russell Duncan | Advertiser | Land Information New Zealand |
Grant Maxwell | Advertiser | EightyOne |
Abi Skelton | Advertiser | Saatchi & Saatchi |
Jessica Wallace | Advertiser | The Co-operative Bank |
Parris Downey | Media | Go Media |
Andrea Fasching | Media | TVNZ |
Nicole Jones | Media | Discovery, Inc. |
Daniel Kebbell | Media | Trade Me |
Katrina Reinsfield | Media | Stuff |
The Advertising Standards Complaints Appeal Board (ASCAB) is a three-member Board that addresses appealed ASCB complaints. [5]
Public Members | |
Name | Position |
Nanette Moreau | Chair and Public Member |
Susan Taylor | Public Member |
Margaret McKee | Alternate Public Member |
Industry Members | |
Name | Position |
Paul Elenio | Industry Member |
Nigel Keats | Alternate Industry Member |
The Group Against Liquor Advertising (GALA) was a non-profit group in New Zealand who believed that advertising alcohol leads to increased consumption. It was not a prohibitionist group.
Sid the Slug is an advertising character created by the Food Standards Agency (FSA) in the United Kingdom in 2004 as the mascot of the "Salt - Watch it" campaign to warn the public of the risks of excessive salt consumption.
Crazy Frog is a Swedish CGI-animated character and Eurodance musician created in 2003 by actor and playwright Erik Wernquist. Marketed by the ringtone provider Jamba!, the character was originally created to accompany a sound effect produced by Daniel Malmedahl while attempting to imitate the sound of a two-stroke engine.
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public.
BurgerFuel is a New Zealand burger restaurant and franchise with 72 locations in three countries, including 60 locations in New Zealand.
The New Zealand Media Council is a non-governmental organisation which exists to uphold standards in the New Zealand media industry and promote freedom of speech in New Zealand. Founded in 1972 as the New Zealand Press Council, it is enabled to hear complaints against newspapers and other publications, particularly regarding allegations of bias and inaccuracy. It can order an offending publication to publish a summary of the Council's ruling, and will generally specify the prominence of the summary.
The mass media in Serbia refers to mass media outlets based in Serbia. Both state-owned and for-profit corporations operate television, magazines, and newspapers, which depend on advertising, subscription, and other sales-related revenues. The Constitution of Serbia guarantees freedom of speech.
Hell Pizza is a New Zealand-based pizza chain. It was established in Wellington (Kelburn) in 1996 and has since expanded around New Zealand.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards.
The Atheist Bus Campaign was an advertising campaign in 2008 and 2009 that aimed to place "peaceful and upbeat" messages about atheism on transport media in Britain, in response to evangelical Christian advertising.
Ad Standards manages the complaint resolution process of the advertising self-regulation system in Australia.
The Advertising Standards Authority of South Africa was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising. The ASA worked with a variety of marketing communication industry stakeholders to ensure that advertising content in the country met the requirements of its Code of Advertising Practice and to control advertising content in the South African public's interest. The ASA of South Africa's Code of Advertising Practice was based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce. Member organisations, including advertisers, advertising agencies, and the media agreed upon advertising standards in the ASA code and worked to effect the swift correction or removal of any advertising that failed to meet their agreed-upon standards.
The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 25 of the Company Act.
Warnings About Vaccination Expectations NZ (WAVESnz), formerly the Immunisation Awareness Society (IAS), is a New Zealand anti-vaccination lobby group.
Apna is a New Zealand radio network targeted towards ethnic minorities. The radio network broadcasts on 990 AM in Whangarei, Auckland and Hamilton, and plays Bollywood music alongside cultural features and discussions.
The Advertising Standards Authority for Ireland (ASAI) is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its code was introduced with effect from March 2016. It has a Complaints Committee to deal with allegations by members of the public of breaches of its code.
Voices for Freedom (VFF) is a vaccine hesitancy advocacy group in New Zealand that formed in December 2020 to oppose the New Zealand Government's COVID-19 mitigation policies and vaccination rollout. The organisation is founded and led by food blogger and former Advance New Zealand candidate Claire Deeks, Libby Johnson and Alia Bland. Voices for Freedom has been criticised by NZ Skeptics, The Spinoff editor Madeleine Chapman, and "FACT Aotearoa" for spreading misinformation about COVID-19 and vaccinations.
Lawyers for Climate Action NZ Inc is a climate advocacy group that has been active since 2019. A non-profit, it includes over 300 lawyers, solicitors, and academics. LCANZI was created to encourage New Zealand to take more ambitious actions to meet its Paris Agreement commitments.