Abbreviation | ASA |
---|---|
Successor | Advertising Regulatory Board |
Formation | 1968 |
Defunct | 2018 [1] |
Legal status | Non-profit organisation |
Purpose | Manage South Africa's voluntary, self-regulating system of advertising |
Location |
|
Region served | South Africa |
Membership |
|
Website | ASA home |
The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising. [2]
The ASA worked with a variety of marketing communication industry stakeholders to ensure that advertising content in the country met the requirements of its Code of Advertising Practice and to control advertising content in the South African public's interest. [3] The ASA of South Africa's Code of Advertising Practice was based on the Consolidated ICC Code of Marketing and Advertising Communication Practice prepared by the International Chamber of Commerce. [4] Member organisations, including advertisers, advertising agencies, and the media agreed upon advertising standards in the ASA code and worked to effect the swift correction or removal of any advertising that failed to meet their agreed-upon standards. [3]
The Advertising Regulatory Board (ARB) superseded the ASA in terms of administering the Code of Advertising Practice. [5]
Member organisations include: [3]
In September 2018, the ASA was forced into liquidation. [5]
In November 2018, the Advertising Regulatory Board (ARB) superseded the ASA in terms of administering the Code of Advertising Practice. [5]
The International Chamber of Commerce is the largest, most representative business organization in the world. ICC represents over 45 million businesses in over 170 countries who have interests spanning every sector of private enterprise.
In the United Kingdom, telephone numbers are administered by the Office of Communications (Ofcom). For this purpose, Ofcom established a telephone numbering plan, known as the National Telephone Numbering Plan, which is the system for assigning telephone numbers to subscriber stations.
In general, compliance means conforming to a rule, such as a specification, policy, standard or law. Compliance has traditionally been explained by reference to deterrence theory, according to which punishing a behavior will decrease the violations both by the wrongdoer and by others. This view has been supported by economic theory, which has framed punishment in terms of costs and has explained compliance in terms of a cost-benefit equilibrium. However, psychological research on motivation provides an alternative view: granting rewards or imposing fines for a certain behavior is a form of extrinsic motivation that weakens intrinsic motivation and ultimately undermines compliance.
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards Authority (ASA). The 12th edition of the CAP Code came into force in September 2010.
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". Its chief executive is Stephen Woodford.
ESOMAR is a global professional association for market research and insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.
Osteomyology is a multi-disciplined form of alternative medicine found almost exclusively in the United Kingdom and is loosely based on aggregated ideas from other manipulation therapies, principally chiropractic and osteopathy. It is a results-based physical therapy tailored specifically to the needs of the individual patient. Osteomyologists have been trained in osteopathy and chiropractic, but do not require to be regulated by the General Osteopathic Council (GOsC) or the General Chiropractic Council (GCC).
The Australian Market and Social Research Society Limited (AMSRS) is a professional membership body that represents approximately 2,100 market research professionals who specialize in the standards and awareness of both market and social research in Australia. AMSRS states that its principal aims are to improve professional standards and ethics in marketing and social research and assist members in career development.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards.
Nkwenkwe Nkomo of South Africa is the group deputy chairman of FCB SA, South Africa's largest marketing communication group, and chairperson of the Advertising Standards Authority (ASA) of South Africa. He also served as one of 12 elected volunteer members of the World Scout Committee, the main executive body of the World Organization of the Scout Movement. As an anti-apartheid student activist in the 1970s, he was one of the so-called "SASO nine" imprisoned on Robben Island for six years.
The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand. The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, the ASA apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. If a complaint is upheld, the ASA formally request the advertisement is removed or amended. Decisions are released to the media and the public via email and online.
Ad Standards manages the complaint resolution process of the advertising self-regulation system in Australia.
Radiocentre is the industry body for commercial radio in the UK. It exists to maintain and build a strong and successful commercial radio industry. The organisation works on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue.
The Australian Association of National Advertisers (AANA) is the national body for advertisers based in Sydney, Australia. The AANA represents the interests of organisations involved in Australia’s advertising, marketing and media industry.
The Advertising Standards Authority (ASA), previously known as the Advertising Standards Authority for Ireland, is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its Code was introduced with effect from March 2016. Some of the activities that the organization engages in are:
Commercial Radio Australia (CRA) is the peak body for the commercial radio broadcasting industry in Australia. CRA was formed in 1930 as the Federation of Australian Radio Broadcasters.
CEASE therapy is a pseudoscientific practice used by naturopaths who claim that it can treat or even cure people with autism, claims which have been adjudicated by the UK's Advertising Standards Authority as "bogus". It involves a mixture of supplements, high-dose vitamin C, 'orthomolecular support', dietary restrictions, and homeopathy. The therapy was developed by Dutch doctor Tinus Smits, who claimed to have used it to treat over 300 children with autism. It became more notable in 2017/2018 because of regulatory action taken by professional bodies in The Netherlands, UK, and Canada following a series of complaints about unfounded claims.
The Advertising Regulatory Board (ARB) is an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose is to manage South Africa's voluntary, self-regulating system of advertising.