Advocacy evaluation, also called public policy advocacy design, monitoring, and evaluation, evaluates the progress or outcomes of advocacy, such as changes in public policy.
Advocacy evaluators seek to understand the extent to which advocacy efforts have contributed to the advancement of a goal or policy. They do this in order to learn what works, what does not, and what works better in order to achieve advocacy goals and improve future efforts.
Advocacy evaluation is different from policy analysis, which generally looks at the results of the policy, or mainstream program evaluation, which assesses whether programs or direct services have been successful. Advocacy strives to influence a program or policy either directly or indirectly; therefore, the influence is being evaluated, rather than the results of that influence.
In order to evaluate something, one must know the goals of the program/activity, in this case - advocacy efforts. Policy advocacy evaluation focuses on the contribution towards achieving policy, and not on the results of that policy. Policy advocacy evaluators look at these dependent variables (many of which interrelate significantly with movement in the policy cycle):
Intermediate Goal Examples:
Ultimate Goals
Direct Advocacy (Directly trying to influence policy makers):
Indirect Advocacy (Indirectly influencing policymakers by getting their constituents to advocate):
Advocacy evaluation:
Contribution Analysis:
Note – some of the following evaluations should be seen as forms of "Proto" Advocacy Evaluation, done prior to, or without regard for, current best practices in this field. Many simultaneously conduct policy analysis and advocacy evaluation. Most are, at the least, useful examples for anyone wishing to conduct Advocacy Evaluation.
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control. NGOs often focus on humanitarian or social issues but can also include clubs and associations offering services to members. Some NGOs, like the World Economic Forum, may also act as lobby groups for corporations. Unlike international organizations (IOs), which directly interact with sovereign states and governments, NGOs are independent from them.
Lobbying is a form of advocacy, which lawfully attempts to directly influence legislators or government officials, such as regulatory agencies or judiciary. Lobbying involves direct, face-to-face contact and is carried out by various entities, including individuals acting as voters, constituents, or private citizens; corporations pursuing their business interests; nonprofits and NGOs through advocacy groups to achieve their missions; and legislators or government officials influencing each other in legislative affairs.
Freedom House is a nonprofit organization based in Washington, D.C. It is best known for political advocacy surrounding issues of democracy, political freedom, and human rights. Freedom House was founded in October 1941, with Wendell Willkie and Eleanor Roosevelt serving as its first honorary chairpersons. Most of the organization's funding comes from the U.S. State Department and other government grants. It also receives funds from various semi-public and private foundations, as well as individual contributions.
In common usage, evaluation is a systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of standards. It can assist an organization, program, design, project or any other intervention or initiative to assess any aim, realizable concept/proposal, or any alternative, to help in decision-making; or to generate the degree of achievement or value in regard to the aim and objectives and results of any such action that has been completed.
Advocacy is an activity by an individual or group that aims to influence decisions within political, economic, and social institutions. Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public. Advocacy can include many activities that a person or organization undertakes, including media campaigns, public speaking, commissioning and publishing research. Lobbying is a form of advocacy where a direct approach is made to legislators on a specific issue or specific piece of legislation. Research has started to address how advocacy groups in the United States and Canada are using social media to facilitate civic engagement and collective action.
Program evaluation is a systematic method for collecting, analyzing, and using information to answer questions about projects, policies and programs, particularly about their effectiveness and efficiency.
Policy analysis or public policy analysis is a technique used in the public administration sub-field of political science to enable civil servants, nonprofit organizations, and others to examine and evaluate the available options to implement the goals of laws and elected officials. People who regularly use policy analysis skills and techniques on the job, particularly those who use it as a major part of their job duties are generally known by the title policy analyst. The process is also used in the administration of large organizations with complex policies. It has been defined as the process of "determining which of various policies will achieve a given set of goals in light of the relations between the policies and the goals."
The Marijuana Policy Project (MPP) is the largest organization working solely on marijuana policy reform in the United States in terms of its budget, number of members, and staff.
Open-source governance is a political philosophy which advocates the application of the philosophies of the open-source and open-content movements to democratic principles to enable any interested citizen to add to the creation of policy, as with a wiki document. Legislation is democratically opened to the general citizenry, employing their collective wisdom to benefit the decision-making process and improve democracy.
Evidence-based policy is a concept in public policy that advocates for policy decisions to be grounded on, or influenced by, rigorously established objective evidence. This concept presents a stark contrast to policymaking predicated on ideology, 'common sense', anecdotes, or personal intuitions. The methodology employed in evidence-based policy often includes comprehensive research methods such as randomized controlled trials (RCT). Good data, analytical skills, and political support to the use of scientific information are typically seen as the crucial elements of an evidence-based approach.
United Nations Security Council Resolution 1325 (S/RES/1325), on women, peace, and security, was adopted unanimously by the UN Security Council on 31 October 2000, after recalling resolutions 1261 (1999), 1265 (1999), 1296 (2000), and 1314 (2000). The resolution acknowledged the disproportionate and unique impact of armed conflict on women and girls. It calls for the adoption of a gender perspective to consider the special needs of women and girls during conflict, repatriation and resettlement, rehabilitation, reintegration, and post-conflict reconstruction.
Capacity building is the improvement in an individual's or organization's facility "to produce, perform or deploy". The terms capacity building and capacity development have often been used interchangeably, although a publication by OECD-DAC stated in 2006 that capacity development was the preferable term. Since the 1950s, international organizations, governments, non-governmental organizations (NGOs) and communities use the concept of capacity building as part of "social and economic development" in national and subnational plans. The United Nations Development Programme defines itself by "capacity development" in the sense of "'how UNDP works" to fulfill its mission. The UN system applies it in almost every sector, including several of the Sustainable Development Goals to be achieved by 2030. For example, the Sustainable Development Goal 17 advocates for enhanced international support for capacity building in developing countries to support national plans to implement the 2030 Agenda.
Gender mainstreaming is the public policy concept of assessing the implications for people of different genders of a planned policy action, including legislation and programmes.
A civil society campaign specifically involves civil society, which is the part of society that actively interacts with critical reflection and public deliberation, in order to organize mechanisms like social movements and use democratic tools such as lobbying in order to instigate social change. These campaigns can seek local, national or international objectives. They can be run by dedicated single-issue groups such as Baby Milk Action, or by professional non-governmental organisations (NGOs), such as the World Development Movement, who may have several campaigns running at any one time. Larger coalition campaigns such as 2005's Make Poverty History may involve a combination of NGOs.
Global Health Initiatives (GHIs) are humanitarian initiatives that raise and disburse additional funds for infectious diseases – such as AIDS, tuberculosis, and malaria – for immunizations and for strengthening health systems in developing countries. GHIs classify a type of global initiative, which is defined as an organized effort integrating the involvement of organizations, individuals, and stakeholders around the world to address a global issue.
Advocacy groups, also known as lobby groups, interest groups, special interest groups, pressure groups, or public associations, use various forms of advocacy or lobbying to influence public opinion and ultimately public policy. They play an important role in the development of political and social systems.
A theory of change (ToC) is an explicit theory of how and why it is thought that a social policy or program activities lead to outcomes and impacts. ToCs are used in the design of programs and program evaluation, across a range of policy areas.
Grassroots lobbying is lobbying with the intention of reaching the legislature and making a difference in the decision-making process. Grassroots lobbying is an approach that separates itself from direct lobbying through the act of asking the general public to contact legislators and government officials concerning the issue at hand, as opposed to conveying the message to the legislators directly. Companies, associations and citizens are increasingly partaking in grassroots lobbying as an attempt to influence a change in legislation.
The IBON Foundation is a non-profit research, education and information-development institution with programs in research, education and advocacy based in the Philippines. It provides socioeconomic research and analysis on people's issues to various sectors. It aims to contribute to people's empowerment through education and advocacy support. The foundation is also engaged in international solidarity work.
A Lobby Registry, also named Lobbyist Registry, Register for Lobby Transparency or Registry of Lobbyists is a public database, in which information about lobbying actors and key data about their actions can be accessed.