Affliction Clothing

Last updated
Affliction Clothing
IndustryApparel
Founded2005;19 years ago (2005)
Headquarters
Seal Beach, California
,
United States
ProductsGraphic T-shirts, Denim, Jackets, Fleece, Wovens and Accessories
Revenue$100M (2008) [1]
OwnerEric Foss, Courtney Dubar
Website www.afflictionclothing.com

Affliction Clothing is an American clothing manufacturer and retailer based in Seal Beach, California. [1] It was launched in 2005 by Courtney Dubar and partners, and is now owned by Affliction Holdings LLC. The company offers a wide range of products, including t-shirts, hoodies, swimwear, headwear, and watches.

Contents

History

Prior to the founding of the company, Courtney Dubar had designed and printed merch designs for his brother Pat's band Uniform Choice, using a screen printer he had purchased himself in a shed in his parents' back garden. [2] Affliction Clothing was launched in 2005 by Courtney Dubar, Todd Beard, Eric Foss and Clifton Chason. In 2012, Courtney Dubar (current CEO) bought Todd Beard’s portions of the company, making him majority shareholder. [3]

Products

Affliction's clothing line includes men's and women's T-shirts, polo shirts, thermals, button downs, hoodies, denim, dresses, watches, headwear, shorts, and swimwear. While the company has deep roots in the MMA community, its "Live Fast" motto represents and appeals to audiences who appreciate a variety of disciplines and eras such as Rock & Roll, Moto Culture, Tattoo, Vintage Americana, Mixed Martial Arts and Impact Sports. The Signature Series of Affliction shirts bear the logos of many of the world's top-ranked MMA fighters, including Randy Couture, Georges St-Pierre, Fedor Emelianenko, Quinton Jackson, and Renato Sobral and boxers, including Oscar De La Hoya, Shane Mosley, and Zab Judah. Affliction has also produced signature shirts in collaboration with musicians like Avenged Sevenfold, Ozzy Osbourne, Black Sabbath, Megadeth, Pantera, Korn, Staind, Static-X, Testament, Shadows Fall, Atreyu, Behemoth, and Biohazard. Designs incorporate graphic images of angel wings, roses, skulls, skeletons, crosses, and swords.

Affliction was a longtime sponsor of the Ultimate Fighting Championship (UFC) and its fighters, until 2008, when it broke ranks and formed Affliction Entertainment to compete with the UFC. As a result, UFC banned its fighters from wearing Affliction branded clothing. [4]

American Fighter

American Fighter is a clothing and sports equipment company. Trademarked in 2006, it became a registered trademark of Affliction Holdings LLC on April 22, 2008. [5] Several fighters have been sponsored by this sub brand, including Rich Franklin.

Rebel Saints

Rebel Saints was trademarked by Affliction Holdings LLC on September 27, 2011. [6] The line of clothing is sold primarily at Spencer's Gifts.

Sinful

Sinful is a clothing line specifically designed for women, as part of Affliction Inc., and is the sister brand to Affliction men's clothing. Its T-shirts, pants, and hoodies often feature a mix of spirited elements, including angels, angel wings, doves, crosses, burning hearts, roses and skulls.

Throwdown

Throwdown was founded as a hard goods company, positioning its products and services within the market of Mixed Martial Arts and the Combative Sports Industry. Affliction joined forces with Throwdown to develop a full clothing brand in order to complement the already successful hard goods line with items such as protective gear, training bags, cages and rings. Throwdown clothing is sold internationally. [7]

Xtreme Couture

Xtreme Couture clothing was founded in 2006 by Affliction, in a partnership with Randy Couture. [8]

Sponsorship

In June 2011, Affliction sponsored a photo contest in which the prize was a custom Harley-Davidson worth $25,000 or $12,000. These motorcycles were:

See also

Related Research Articles

<span class="mw-page-title-main">Harley-Davidson</span> American motorcycle manufacturer

Harley-Davidson, Inc. is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.

<span class="mw-page-title-main">Ultimate Fighting Championship</span> American mixed martial arts promotion company

The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor Group Holdings. It is the largest MMA promotion in the world as of 2023. It produces events worldwide that showcase 11 weight divisions and abides by the Unified Rules of Mixed Martial Arts. As of 2024, it had held over 700 events. Dana White has been its president since 2001 and CEO since 2023. Under White's stewardship, it has grown into a global multi-billion-dollar enterprise.

<span class="mw-page-title-main">Everlast (brand)</span> American sporting goods equipment brand

Everlast is an American brand of sports equipment, focused on boxing, mixed martial arts and physical fitness, which markets its products worldwide. The company was founded in The Bronx and is currently based in Manhattan. In 2007, Everlast was acquired by the British retailing group Frasers Group.

<span class="mw-page-title-main">Vitor Belfort</span> Brazilian-American mixed martial arts fighter

Vítor Vieira Belfort is a Brazilian professional boxer and retired mixed martial artist who competed for the Ultimate Fighting Championship (UFC), where he fought in the Heavyweight, Light Heavyweight and Middleweight divisions. He is the UFC 12 Heavyweight Tournament Champion, as well as a former UFC Light Heavyweight Champion and Cage Rage World Light Heavyweight Champion. Known for his explosive knockout power, Belfort is tied for fifth for the most finishes in UFC history with 14. Belfort also competed for MMA promotions Pride FC, Strikeforce, Affliction, and Cage Rage.

Jake Rosholt is an American retired mixed martial artist and former collegiate amateur wrestler. A professional competitor from 2007 to 2012, he competed for the UFC, WEC, Bellator, and Shark Fights. He is the older brother of current heavyweight MMA fighter/Oklahoma State NCAA Championship finalist Jared Rosholt.

<span class="mw-page-title-main">Rich Franklin</span> American mixed martial arts fighter

Richard Jay Franklin II is an American businessman and retired mixed martial artist. He is best known for competing in the Ultimate Fighting Championship, where he is a member of the UFC Hall of Fame and a former UFC Middleweight Champion. Franklin has been the Vice President of Singaporean combat sports promotion ONE Championship since May 2014. Rich attended William Henry Harrison High School in the city of Harrison, Ohio and was a mathematics teacher at Oak Hills High School in Bridgetown, Ohio before turning professional in MMA.

<span class="mw-page-title-main">Tim Sylvia</span> American professional wrestler and mixed martial arts fighter

Timothy Deane Sylvia is an American retired mixed martial arts (MMA) fighter, professional wrestler, and a former two-time UFC Heavyweight Champion. He has competed as a Super Heavyweight and Heavyweight. While he is best known for competing in the UFC, Sylvia has also fought for Affliction, the International Fighting Championships (IFC), and ONE FC.

<span class="mw-page-title-main">International Fight League</span> Mixed martial arts promoter based in US

The International Fight League was an American mixed martial arts (MMA) promotion billed as the world's first MMA league. It was founded on January 7, 2006, and closed on July 31, 2008. Instead of the established norm for MMA events, where matchups are strictly one-on-one affairs, each IFL card was a showdown between two camps of at least three fighters, each fighter fighting one match against another in the opposing camps.

<span class="mw-page-title-main">Matt Lindland</span> American mixed martial artist,litigator, Olympic wrestler and political candidate

Matthew James Lindland, also known as The Law, is an American retired mixed martial artist, Olympic wrestler, speaker, actor, coach, entrepreneur and politician. He won the Oregon Republican Party's nomination for the Oregon House of Representatives, District 52 seat on May 20, 2008. He also started an apparel company named Dirty Boxer. In mixed martial arts, Lindland competed primarily in the Middleweight division for the UFC, Strikeforce. Affliction, the IFL, Cage Rage, the WFA, and BodogFIGHT.

<span class="mw-page-title-main">Zuffa</span> American sports promotion company (2001–2023)

Zuffa was an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group.

Elite Xtreme Combat, also known as EliteXC, was a United States-based mixed martial arts (MMA) organization owned and operated by ProElite. It was founded as a partnership between Showtime Networks and ProElite and officially announced on December 14, 2006. It was headquartered in Los Angeles.

<span class="mw-page-title-main">Xtreme Couture Mixed Martial Arts</span> Mixed martial arts training organization in Las Vegas

Xtreme Couture Mixed Martial Arts is an American mixed martial arts training organization headed by former UFC Champion and former co-founder of Team Quest, Randy Couture. Xtreme Couture was founded with the flagship gym in Las Vegas. Since then, the franchise has spread to other cities in the United States and Canada. Xtreme Couture Las Vegas is one of the largest gyms and most recognized brands and MMA gyms in the world, where many past and current top MMA fighters train.

<span class="mw-page-title-main">Affliction: Banned</span> Affliction Clothing and Adrenaline MMA event in 2008

Affliction: Banned was a mixed martial arts event co-promoted by Affliction Clothing and Adrenaline MMA. It took place on July 19, 2008 at the Honda Center in Anaheim, California. The card at Banned featured many of the top MMA heavyweight fighters.

<i>EliteXC: Heat</i> Elite Xtreme Combat MMA event in 2008

EliteXC: Heat was a mixed martial arts event held by Elite Xtreme Combat on October 4, 2008, in Sunrise, Florida, at the BankAtlantic Center. The event was scheduled to be headlined with a heavyweight fight between Ken Shamrock and Kimbo Slice, but Shamrock had to pull out due to an injury and Seth Petruzelli was called up to replace him. Petruzelli delivered a shock win by knocking out Slice, but the fight was overshadowed by accusations that Petruzelli had been offered a payment by EliteXC's promoters to not fight Slice on the ground. The event also featured a heavyweight match between Andrei Arlovski and Roy Nelson in a cross-promotional event, and drew an estimated 4,560,000 viewers on CBS.

MMA clothing refers to the sportswear worn in mixed martial arts (MMA) competition and training, and branded fashion clothing related to the mixed martial arts scene. As MMA becomes a mature sport, brands dedicated to it have worked toward specializing clothing that improve an MMA athlete's training and competition.

Affliction Entertainment was an American mixed martial arts (MMA) promotion company created by Affliction Clothing in 2008. The UFC prohibited its fighters from wearing Affliction clothing after learning Affliction was applying to become an MMA fight promoter. Although the promotion company bore the Affliction name, it was run independently of Affliction Clothing.

Randy "The Natural" Couture vs. Chuck "The Iceman" Liddell is a mixed martial arts trilogy. All three fights took place under Ultimate Fighting Championship in the United States. All three fights have ended in knockout and have been for the UFC Light Heavyweight Championship. At the first meeting at UFC 43, Couture won by technical knockout at 2:40 in the third round. By this victory he won the UFC Light Heavyweight Championship. The second time, after The Ultimate Fighter 1, at UFC 52, Liddell won by knockout at 2:06 in the very first round. At the third and final match-up Liddell once again won, making it 2–1 for himself, by KO at 1:28 in the second round.

Colton Thomas Smith is an American mixed martial artist who formerly competed in the Lightweight division of the Ultimate Fighting Championship. Smith is best known for competing on, and winning The Ultimate Fighter: Team Carwin vs. Team Nelson.

<span class="mw-page-title-main">UFC 164</span> UFC mixed martial arts event in 2013

UFC 164: Henderson vs. Pettis 2 was a mixed martial arts event held on August 31, 2013, at the BMO Harris Bradley Center in Milwaukee, Wisconsin.

<span class="mw-page-title-main">Tapout (clothing brand)</span> American clothing brand

Tapout Inc. is an American multinational corporation that designs and manufactures sports clothing, casual apparel, and accessories headquartered in Grand Terrace, California. It was the largest distributor of MMA merchandise in the world by 2007, and became one of the dominant brands in activewear and fitness culture.

References

  1. 1 2 Romero, Dennis (2009-04-08). "The Business of Bloodsport; Foss says the company broke the $100 million revenue mark in 2008". Entrepreneur . Retrieved 2012-09-22.
  2. ↑ Rettman, Tony (14 November 2017). Straight Edge A Clear-Headed Hardcore Punk History.
  3. ↑ "History: The Birth of a Fashion Phenom". Affliction Clothing. Retrieved 12 December 2023.
  4. ↑ Clow, Kenneth E.; Baack, Donald (2012). Cases in Marketing Management. SAGE Publications. p. 115. ISBN   978-1-4129-9603-7.
  5. ↑ "American Fighter".
  6. ↑ "Rebel Saints".
  7. ↑ Affliction Clothing UK
  8. ↑ Xtreme Couture
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.