Al Farooj Fresh is a wholly owned subsidiary of Al Islami Foods, a company that provides halal food products, and has 18 branches worldwide, including 14 in the UAE, 1 in Oman and 2 in Lebanon.[3]
History
Al-Farooj Fresh was founded by a Lebanese family in 1994, with the first branch opening in Sharjah, United Arab Emirates, that year. By 2006, the chain had expanded to a total of eight branches.[4]
On February 25, 2006, at the Gulfood Exhibition held at the Dubai International Convention & Exhibition Centre, it was announced that Al Farooj was acquired by the Mohammed Bin Rashid Establishment for Young Business Leaders,[citation needed] an organisation launched in 2002 to encourage and facilitate the development of business and entrepreneurial activity among UAE nationals.[5] After Al Islami's final approval of the franchisee selection, the establishment worked jointly with Al Islami to introduce the concept to UAE entrepreneurs.[citation needed]
In February 2008, Al Islami acquired majority shares of the Al Farooj restaurant chain, relaunching the franchise later that month with plans to expand operations to serve the Middle Eastern market.[6] Coinciding with the relaunch of Al Farooj Fresh, Al Islami announced plans to unveil their hospitality arm, of which Al Farooj Fresh was a major part of the portfolio, along with Al Islami Cart, Al Islami Meat Shops and several food products.[7] The company's expansion continued into 2009, with Al Islami revealing that they would be expanding the Al Farooj chain to 17 branches with an investment of DHS 8 million (appx $2.2 million), providing them with 17 branches worldwide consisting of 14 in the UAE, 1 in Oman and 2 in Lebanon.,[3] and Kuwait.
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