Alberto Maria Genovese | |
|---|---|
 | |
| Born | 28 May 1977 Naples, Italy |
| Education | Bocconi University |
| Occupation | Entrepreneur |
| Known for | Founder and president of Facile.it and Prima Assicurazioni |
| Criminal charges | Rape and torture of multiple teenage girls. [1] [2] [3] [4] |
| Criminal penalty | 6 years and 11 months in prison |
Alberto Maria Genovese (Naples, May 28, 1977) is an Italian entrepreneur, founder and president of Facile.it and Prima Assicurazioni [5] and a convicted rapist. [2] [3] [4]
Genovese was born in 1977 in Naples and graduated in Business administration from the Bocconi University. [6]
In 1999 Genovese was hired by Goldman Sachs, later moving to McKinsey & Company and then Bain & Company. [7] From 2005 to 2009, he worked for eBay as the head of the Motors and New Businesses division. [8]
In 2008, following his time at eBay, Genovese founded Facile.it (initially named Assicurazioni.it), a comparison website for insurance and financial products. [9] The company was sold to Oakley Capital in 2014, with Mauro Giacobbe taking over as CEO shortly after. [10]
In the same year, together with George Ottathycal Kuruvilla and Teodoro D'Ambrosio, Genovese founded Prima Assicurazioni, a tech company operating as an insurance agency. In the summer of 2018, Prima Assicurazioni closed Italy's largest venture capital funding round: [11] a €100 million increase, with Goldman Sachs and Blackstone Group as investors.
In 2015, he founded Brumbrum, an online used car retailer in Italy, which he sold in 2019. [12]
Around the same time, he held stakes and served as president in various startups such as Abiby [13] (in the beauty sector), Zappyrent [14] (in the tech sector), and Jobtech [15] (tech). In 2022, Genovese sold his stake in Prima Assicurazioni. [16]
In October 2020, Genovese was arrested on charges of sexually torturing and raping an 18-year-old girl at a party in his home, [1] [17] one of many drug-fueled parties held at "Terrazza Sentimento". [18]
In July 2021, Genovese was released from San Vittore prison to undergo drug rehabilitation [19] at the Crest community in Cuveglio. [20] [21] Meanwhile, the number of allegations from young women claiming to be victims of violence increased. [22] [23]
The trial for the assaults on the first two women to report him ended with Genovese receiving a final sentence of 6 years and 11 months in prison. In February 2023, Genovese returned to prison in Bollate to serve the remaining sentence. [2]
In July 2024, a second trial concluded: Genovese was acquitted of charges involving a former girlfriend (herself under investigation for slander) but was convicted of attempted violence and other offenses, receiving a 15-month sentence. [24]
In 2022, with judicial approval, Genovese and his sister established the Franco Latanza Foundation, named after their grandfather, to support drug addicts in covering rehabilitation costs at public therapeutic communities. [25]
In August 2024, the Milan Supervisory Court granted Genovese permission to perform volunteer work outside the detention facility four days a week: three at Casa della Carità, led by Don Virginio Colmegna, and one at the "Wall of Dolls" association, which assists female victims of violence. [25]
In 2022, Alberto Genovese married a university companion. [26]
In 2025 Netflix released a docuseries, Start up, Fall Down, on the criminal investigation of Alberto Genovese. [27] [28]
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