Alcohol advertising in Thailand

Last updated

Thailand regulates alcohol advertising under the Alcoholic Beverage Control Act, BE 2551 (2008). Under section 32 of the law, alcoholic beverages may not be advertised in a manner which directly or indirectly claims benefits or promotes its consumption, and may not show the product or its packaging. [1] Under a declaration issued in an order with the act, all advertisements must also be accompanied by one out of five predefined warning messages, lasting at least two seconds for video advertisements or occupying at least 25 percent of the advertisement area for print media. [2]

Contents

Prior to the passing of the act, all broadcast television channels had engaged in a voluntary ban of all alcohol advertising between 05:00 and 22:00 except during sports broadcasts. This ban was issued by the Public Relations Department in response to a cabinet resolution dated 29 July 2003. [3]

Opposition

During its drafting, the bill was met with opposition from businesses and lobbies. In the view of advertisers, the ban would slash advertising revenue by around one billion baht. [4] Nonetheless, the Kasikorn Research Center opined that this regulation would only affect revenue short-term in 2007, given that alcohol advertising represents only 2-3 percent of the total advertising expenditures in all media. In addition, the president of the Advertising Association of Thailand (AAT), Witawat Jayapani, commented that the ban would hurt Thai beverage companies in competition with foreign entrepreneurs because the Thai government cannot control the black market import of goods. Witawat also urged the government to focus on other media because of the ease with which alcohol reaches young people.

See also

Related Research Articles

<span class="mw-page-title-main">Alcopop</span> Flavored beverage with relatively low alcohol content

An alcopop is any of certain mixed alcoholic beverages with relatively low alcohol content, including:

  1. Malt beverages to which various fruit juices or other flavorings have been added
  2. Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
  3. Mixed drinks containing distilled alcohol and sweet liquids such as fruit juices or other flavourings
<span class="mw-page-title-main">Prohibition</span> Outlawing of alcohol

Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage, transportation, sale, possession, and consumption of alcoholic beverages. The word is also used to refer to a period of time during which such bans are enforced.

<span class="mw-page-title-main">Volstead Act</span> 1919 US law initiating the prohibition of alcoholic beverages

The National Prohibition Act, known informally as the Volstead Act, was an act of the 66th United States Congress designed to execute the 18th Amendment which established the prohibition of alcoholic drinks. The Anti-Saloon League's Wayne Wheeler conceived and drafted the bill, which was named after Andrew Volstead, chairman of the House Judiciary Committee, who managed the legislation.

<span class="mw-page-title-main">Energy drink</span> Beverage containing stimulants

An energy drink is a type of functional beverage containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous other possible ingredients.

<span class="mw-page-title-main">Beer in Thailand</span>

Beer in Thailand was first brewed in 1933 when a licence was granted to the Boon Rawd Brewery, which still produces Thailand's best-known lager, Singha, sold in standard, light, and draught versions.

<span class="mw-page-title-main">Alcohol advertising</span> Promotion of alcoholic beverages

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising are banned in some countries. There have been some important studies about alcohol advertising published, such as J.P. Nelson's in 2000.

The Coalition for the Prevention of Alcohol Problems is a Washington D.C.-based coalition of 24 public health and consumer groups co-chaired by George Hacker of the Alcohol Policies Project at the Center for Science in the Public Interest and Stacia Murphy of the National Council on Alcoholism and Drug Dependence.

An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mixed drink or non-alcoholic beer, and are widely available where alcoholic drinks are sold.

<span class="mw-page-title-main">Four Loko</span> Line of alcoholic drinks

Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Four Loko's recipe formerly included caffeine. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe. The name "Four" is derived from the original drink having four "key ingredients".

<span class="mw-page-title-main">Alcohol laws of Kansas</span>

The alcohol laws of Kansas are among the strictest in the United States, in sharp contrast to its neighboring state of Missouri, and similar to its other neighboring state of Oklahoma. Legislation is enforced by the Kansas Division of Alcoholic Beverage Control.

44 Liquormart, Inc. v. Rhode Island, 517 U.S. 484 (1996), was a United States Supreme Court case in which the Court held that a complete ban on the advertising of alcohol prices was unconstitutional under the First Amendment, and that the Twenty-first Amendment, empowering the states to regulate alcohol, did not lessen other constitutional restraints of state power.

<span class="mw-page-title-main">Alcohol laws of Utah</span>

The alcohol laws of Utah regulate the selling and purchasing of alcohol in the U.S. state of Utah and are some of the most restrictive in the United States. A person must be 21 years old or older to buy or consume alcohol. The Utah Department of Alcoholic Beverage Services (UDABS) has regulated the sale of alcoholic beverages since 1935, two years after the end of Prohibition. Utah is one of seventeen control states, meaning the state has a monopoly over the wholesaling and/or retailing of some or all categories of alcoholic beverages.

<span class="mw-page-title-main">Alcohol law</span> Law pertaining to alcoholic beverages

Alcohol laws are laws relating to manufacture, use, being under the influence of and sale of alcohol or alcoholic beverages. Common alcoholic beverages include beer, wine, (hard) cider, and distilled spirits. Definition of alcoholic beverage varies internationally, e.g., the United States defines an alcoholic beverage as "any beverage in liquid form which contains not less than one-half of one percent of alcohol by volume". Alcohol laws can restrict those who can produce alcohol, those who can buy it, when one can buy it, labelling and advertising, the types of alcoholic beverage that can be sold, where one can consume it, what activities are prohibited while intoxicated, and where one can buy it. In some cases, laws have even prohibited the use and sale of alcohol entirely.

<span class="mw-page-title-main">Ban on caffeinated alcoholic drinks in the United States</span>

The 17 November 2010 United States ban on caffeinated alcoholic drinks is a ban which prevents the marketing and distribution of any prepackaged caffeinated alcoholic drink.

Surrogate advertising is a form of advertising which is used to promote products which are banned or limited from advertising under government regulations, such as cigarettes and alcohol via advertising another product produced by the same company in order to raise brand awareness. A product in a fairly close category may be advertised, such as club soda or mineral water in the case of alcohol, or products in a completely different category, such as music CDs or playing cards. The intention is that when the brand name is mentioned, people will associate it with its main product. In India a large number of companies have used surrogate advertising, including Bacardi Blast music CD's, Bagpiper Club Soda, and Officers Choice playing cards, though the practice has since been banned under Central Consumer Protection Authority guidelines since June 2022.

Alcohol laws of Turkey regulate the sale and consumption of alcoholic beverages.

<span class="mw-page-title-main">Regulation of nicotine marketing</span> Regulations regarding the advertising of nicotine-containing products

As nicotine is highly addictive, marketing nicotine-containing products is regulated in most jurisdictions. Regulations include bans and regulation of certain types of advertising, and requirements for counter-advertising of facts generally not included in ads. Regulation is circumvented using less-regulated media, such as Facebook, less-regulated nicotine delivery products, such as e-cigarettes, and less-regulated ad types, such as industry ads which claim to discourage nicotine addiction but seem, according to independent studies, to promote teen nicotine use.

TV advertisements by country refers to how television advertisements vary in different countries and regions.

<span class="mw-page-title-main">Alcohol packaging warning messages</span> Warning messages about health issues appearing on alcohol packaging

Alcohol packaging warning messages are warning messages that appear on the packaging of alcoholic drinks concerning their health effects. They have been implemented in an effort to enhance the public's awareness of the harmful effects of consuming alcoholic beverages, especially with respect to foetal alcohol syndrome and alcohol's carcinogenic properties. In general, warnings used in different countries try to emphasize the same messages. Such warnings have been required in alcohol advertising for many years, although the content of the warnings differ by nation.

References

  1. "Alcohol Control Act B.E. 2551 (2008)" (PDF). The Office of Alcohol Control Committee. Government of Thailand. Retrieved 12 September 2017.
  2. คลอดแล้ว 5 คำเตือนขวดเหล้า. Thai Rath (in Thai). 8 June 2010.
  3. Media Monitor (2006). รายงานสรุปผลการโฆษณาเครื่องดื่มแอลกอฮอล์ในสื่อโทรทัศน์ไทย (in Thai). Archived from the original on 2010-10-08. Retrieved 2012-11-22.
  4. Thai Press Reports (2006)."Thailand: Alcohol advertising to be banned in all media".