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Erasmus University Rotterdam is a public research university located in Rotterdam, Netherlands. The university is named after Desiderius Erasmus Roterodamus, a 15th-century humanist and theologian.
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, including MBA, executive education, and PhD programmes.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.
Cornelis Pieter "Cees" Veerman is a retired Dutch politician of the Christian Democratic Appeal (CDA) party and economist.
Organizational identification (OI) is a term used in management studies and organizational psychology. The term refers to the propensity of a member of an organization to identify with that organization. OI has been distinguished from "affective organizational commitment". Measures of an individual's OI have been developed, based on questionnaires.
Cornelis Bernardus Maria (Cees) van Riel is a Dutch organizational theorist, consultant, and Professor of Corporate Communication at Rotterdam School of Management and Director of the Corporate Communication Centre at the Erasmus University, known for his work in the area of corporate communication and reputation management.
Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease.
Byron Sharp is a Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs.
The Erasmus Research Institute of Management (ERIM) is the joint research institute of the Rotterdam School of Management and the Erasmus School of Economics, both at Erasmus University Rotterdam. It aims to bring together top researchers in business and management from each of these schools. Alongside its research program ERIM also has a graduate program in management designed to attract and train young scholars from around the world. ERIM seeks to contribute to "scientific research that enables organisations to assess and improve their business processes in order to perform in a profitable and responsible way."
John Peter van Gigch was an American organizational theorist and Professor Emeritus in System Management at the California State University.
Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam, the Netherlands and is professor of marketing at IESE Business School, Barcelona, Spain. His main research interests focus on innovation diffusion, marketing of technology and science, marketing strategy, new product growth, business economics of the life sciences and commercialization of new technologies. He is the scientific director of the Erasmus Healthcare Business Center and ECMI. Stremersch is also founder and director at The Marketing Technology and Innovation Institute (MTI²), a consulting company focused on helping companies innovate.
Henk W. Volberda is a Dutch organizational theorist, management consultant, and Professor of Strategic Management and Innovation at Amsterdam Business School, University of Amsterdam. He is known for his contributions in the field of strategic renewal, coevolution and new organizational forms.
Herman Koene van Dijk is a Dutch economist Consultant at the Research Department of Norges Bank and Professor Emeritus at the Econometric Institute of the Erasmus University Rotterdam, known for his contributions in the field of Bayesian analysis.
Philippus Henricus Benedictus Franciscus "Philip Hans" Franses is a Dutch economist and Professor of Applied Econometrics and Marketing Research at the Erasmus University Rotterdam, and dean of the Erasmus School of Economics, especially known for his 1998 work on "Nonlinear Time Series Models in Empirical Finance."
David De Cremer is a Belgian scholar examining behavioral applications to organizations, management and economics. He has been appointed at the University of Cambridge (UK) as the KPMG chair in management studies at Judge Business School. He is also a visiting professor at London Business School (LBS) and China Europe International Business School (CEIBS). He is the founder of the Erasmus Behavioral Ethics Centre at the Rotterdam School of Management. Throughout his career he has lived and lectured in Europe, US, Middle-East and Asia.
Neuromanagement uses cognitive neuroscience, among other life science fields, and technology to analyze economic and managerial issues. It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management. This research provides insight into human decision-making and other general social behavior. The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, and neuro-information systems. Neuromanagement was first proposed in 2006 by Professor Qingguo Ma, the director of Neuromanagement Laboratory of Zhejiang University.
Albert Peter Marie (Albert) Wagelmans is a Dutch economist and Professor of Management Science at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam working in the fields of mathematical optimization methods for production, public transport and health care planning.
Christiaan Heij is a Dutch mathematician, Assistant Professor in statistics and econometrics at the Econometric Institute at the Erasmus University Rotterdam, known for his work in the field of mathematical systems theory, and econometrics.
Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing.
Willem Frederik (Fred) van Raaij is a Dutch psychologist and professor.
