Alex Baldock

Last updated
Alex Baldock
Born
Alexander David Baldock

(1970-11-21) 21 November 1970 (age 54)
NationalityBritish
Education Oundle School
Alma mater Worcester College, Oxford
OccupationBusinessman
TitleCEO, Currys plc
TermFebruary 2018 – present
Predecessor Sebastian James
SpouseAmy Roberts
Children4

Alexander David Baldock (born 21 November 1970) is a British businessman, former banker, and the chief executive (CEO) of Currys plc (formerly Dixons Carphone). [1]

Contents

Early life

Alexander David Baldock was born in November 1970. [2] He was educated at Oundle School, followed by a degree in modern history from Worcester College, Oxford. [3] [4]

Career

Baldock started his career as a management consultant at Kalchas, before joining Barclays. [5] From 2008 to 2012, Baldock worked for the asset finance company, Lombard, a division of RBS Group, rising to managing director. [5]

In 2012, Baldock joined Shop Direct as CEO. [5] In October 2017, Baldock announced that he would be leaving Shop Direct at the end of January 2018. [6]

In January 2018, Sebastian James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Baldock, who had been CEO of the online retailer Shop Direct since 2012. [7] [8] Two months into his tenure at Dixons Carphone he launched a scathing attack on his predecessor declaring that he had found “plenty to fix” at the retailer in a classic example of kitchen sinking. [9]

He is a Conservative Party donor. [10] He is paid £1 million per year as CEO of Currys plc. [1]

Personal life

Baldock is married to garden designer Amy Roberts, and they have four children. [4] He is a supporter of Chelsea F.C. [1]

References

  1. 1 2 3 Shah, Oliver. "Interview: Alex Baldock, Dixons' Action Man, scrambles to keep superstores plugged in". ISSN   0140-0460 . Retrieved 2021-11-19.
  2. ↑ "Alexander David BALDOCK - Personal Appointments (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 20 January 2018.
  3. ↑ Shah, Oliver (26 March 2017). "Banker drags Littlewoods into 21st century" . Retrieved 20 January 2018– via www.thetimes.co.uk.
  4. 1 2 "Alex Baldock - GP Bullhound Northern Tech Awards". northerntechawards.com. Retrieved 20 January 2018.
  5. 1 2 3 "EXECUTIVE". shopdirect.com. 20 August 2013. Retrieved 20 January 2018.
  6. ↑ Boland, Hannah (20 January 2018). "Dixons Carphone hires Shop Direct's Baldock to top role after chief executive quits for Boots". The Telegraph. Retrieved 20 January 2018– via www.telegraph.co.uk.
  7. ↑ Slawson, Nicola (20 January 2018). "Dixons Carphone CEO will step down to run chemist chain Boots". The Guardian. Retrieved 20 January 2018.
  8. ↑ "Dixons Carphone CEO James quits for job at Boots". reuters.com. 19 January 2018. Archived from the original on January 20, 2018. Retrieved 20 January 2018.
  9. ↑ Onita, Laura (November 9, 2019). "Dixons Carphone boss boxes himself in ahead of difficult Christmas". The Telegraph– via www.telegraph.co.uk.
  10. ↑ "The Tory 100: captains of industry, party donors (and a few tax avoiders)" – via www.theguardian.com.
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