Alexander Daas

Last updated
Alexander Daas
Company type Private
Industry Eyewear
FounderAlex Feldman
Products
Services
Website AlexanderDaas.com

Alexander Daas is an American luxury eyewear brand and retailer of prescription reading glasses, sunglasses, and contact lenses, based in California. It also offers eye exams by independent optometrists on-site. [1]

Contents

History

Alexander Daas was started in San Francisco in 2010 [2] [3] and is currently headquartered in San Diego, United States. Originally, the brand specialized in small PD (pupillary distance) eyewear for narrow faces [1] but has since expanded into eyewear for all face shapes and sizes.

The brand and company were founded by Alex Feldman, an American eyewear designer, stylist, and optician. [4]

Locations

Daas Optique Store ALEXANDER DAAS - Larchmont Village, Los Angeles.jpg
Daas Optique Store

As of 2025, the company has five Alexander Daas Opticians locations across California, including Del Mar in San Diego, [5] San Clemente in Orange County, [6] Larchmont Village in Los Angeles, [7] Palo Alto in Silicon Valley, [8] and the Marina in San Francisco (called San Francisco Optics by Alexander Daas, established in 1979). [3] The brand has had pop-up shops in downtown San Diego and Studio City. [9] These stores sell eyewear brands including their house brand and others. [7]

References

  1. 1 2 "Stylist Sets Sights on San Diego, Again". San Diego Business Journal. 2022-03-16. Retrieved 2024-01-04.
  2. Patricia, Lombard (January 8, 2024). "Alexander Daas Opticians – Over 10 Years on Larchmont". Larchmont Buzz. Retrieved February 9, 2024.
  3. 1 2 "Alexander Daas sunglasses: Eye Do frames" SF Gate. Retrieved 2013-11-10.
  4. "The son of immigrants with a family optician shop now has a luxury eyewear brand that’s become a Hollywood favorite" Fortune. Retrieved 2025-12-29.
  5. "Luxury eye-wear brand, Alexander Daas, expands to Del Mar" San Diego Tribune. Retrieved 2025-12-29.
  6. "Meet Alexander Daas Founder Alex Feldman" Modern Luxury. Retrieved 2025-12-29.
  7. 1 2 Alcala, Natalie (2013-09-06). "An SF Eyewear Guru's Indie Optical Shop Lands on Larchmont". Racked LA. Retrieved 2024-01-04.
  8. "Luxury eyewear brand to open in Town & Country" Palo Alto Online. Retrieved 2025-12-29.
  9. DAAS, ALEXANDER. "Boutiques and Eye Exams". ALEXANDER DAAS. Retrieved 2024-01-07.