History
In New York City’s Tin Pan Alley in 1922, Sam Manus, a violinist and importer of mood music for silent films, started a music publishing company and named it Manus Music. The company published primarily popular sheet music. In 1930, Sam acquired the music publisher, Alfred & Company, founded by Alfred Haase. Sam decided to combine the names and shortened it to Alfred Music, which the company is still known as today. Sam's son, Morty (né Morton Manus; 1926–2016), clarinetist and pianist, began working for Alfred Music in the late 1940s and met his wife Iris at the company when the bookkeeper, Rose Kopelman, brought her daughter to work one day. Inspired by the need for quality music educational products. [1] Morty, a clarinetist and pianist, oversaw the development of an instructional series for accordion, followed by books for guitar, piano, and recorder. In 1975, the firm moved to larger offices in Los Angeles. In 1980, with growing sales, the company went international.
In 2002, the company partnered with Daisy Rock Girl Guitars, and in 2005 it acquired Warner Bros. Publications (including the Warner Bros. subsidiary company Belwin-Mills) from Warner Music Group. [2]
In April 2016, Alfred Music joined Peaksware Holdings LLC, parent company of MakeMusic. Gear Fisher became CEO, and Ron Manus moved from CEO to Business Development Manager. [1] [3] [4] At this time, Alfred sold its sacred music catalog to Jubilate Music. [5]
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