Alita (company)

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Alita is a brewing company based in Alytus, Lithuania, established in 1963. [1]

Alita is one of the largest producers of alcoholic beverages in Lithuania. [2] [3] In 2004, when the state monopoly of liquor production in Lithuania was lifted, the company was privatised. In the same year, Alita acquired 95% stake of Lithuanian company Anykščių vynas, the oldest wine producer in Eastern Baltic region. [4] [5] [6]

Alita produces naturally fermented sparkling grape vines, alcoholic cocktails, ciders, vodka, brandy and concentrated fruit juice and it exports its products around the world. [1] It entered the liquors business in 1995. [7]

In 2000, the distillery released a vodka named Putin Vodka, with a red, white, and blue label, which are the colours of the Russian flag. Sold only in Lithuania at that time, a company spokesperson said that the name had its origin in the tree "putinas" [8] (the Lithuanian name for the genus Viburnum [9] ).

The company was the title sponsor of BC Alita, a local basketball club, which consistently competed in the top tier Lithuanian Basketball League for all its existence, in addition to various European tournaments – FIBA Korać Cup, FIBA EuroCup Challenge, and FIBA EuroChallenge.

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References

  1. 1 2 "About us". Alita. Retrieved 25 July 2023.
  2. ↑ Delfi projektai (13 October 2023). "Netektis: mirė buvęs "Alitos" gamyklos vadovas Juozas Daukšys". Delfi verslas (in Lithuanian). Retrieved 13 October 2023.
  3. ↑ ""Alita" turi naują gamybos vadovą". 15min.lt/verslas (in Lithuanian). 12 September 2023. Retrieved 13 October 2023.
  4. ↑ ""Alita" parduoda "Anykščių vyno" įmonę". Lrytas.lt naujienos (in Lithuanian). 2 March 2012. Retrieved 13 October 2023.
  5. ↑ "Didžiausias "Anykščių vyno" akcininkas ketina pradėti bendrovės pardavimo procesą". 15min.lt/verslas (in Lithuanian). 2 March 2012. Retrieved 13 October 2023.
  6. ↑ Informacija, Ekonomikos Ir Finansų (8 July 2004). ""Alita" už "Anykščių vyną" sumokės 25,61 mln. litų". Delfi verslas (in Lithuanian). Retrieved 13 October 2023.
  7. ↑ ""Alita" pradėjo "Geros starkos" gamybą". Delfi (in Lithuanian). 5 July 2001. Retrieved 1 April 2024.
  8. ↑ Dapkus, Liudas (15 September 2000). "Distillery launches Putin-brand vodka". ABC News . Retrieved 25 July 2023.
  9. ↑ "Putinas (lot. Viburnum) - visagalis sveikatinantis augalasžiūrėkite video". Sodoexpertai.lt (in Lithuanian). 17 May 2022. Retrieved 25 July 2023.


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