Alon Tirer (born November 25, 1998) is an Israeli entrepreneur and social activist. He is the founder and CEO of Israel Emergency Aid, and the founder and chairman of The Youth Movement of Israel, which represents tens of thousands of IDF reservists. His public activity expanded significantly following the outbreak of the Israel–Hamas war in October 2023.
Tirer is the son of Esti and Eran Tirer. He was born in Kadima and raised in Tel Aviv. During middle school, he spent approximately two years in Switzerland before returning to Israel independently at age 15.
In 2016, he enlisted in a combat battalion in the Golani Brigade but was discharged from the army after suffering a head injury during a training accident in basic training.
Prior to the Israel–Hamas war, Tirer worked as an entrepreneur in the real estate sector, focusing primarily on urban renewal projects. He serves as CEO of Efrat Residence Fund [1] and is a founding member of Ledgertech, an embedded insurance platform.
Following the October 7, 2023 Hamas attack on Israel, Tirer shifted his focus to social and public work, particularly supporting IDF soldiers and war victims through various organizations [2] .
On October 8, 2023, a day after the war began, Tirer founded Israel Emergency Aid to address equipment shortages for the IDF and security forces [3] . In the initial months of the war, the organization coordinated directly with the Ministry of Defense and distributed over $20 million worth of equipment, including helmets, vests, tactical gear, and drones for specialized units.
Tirer co-founded the nonprofit organization "Growing as Winners" with Tzuriel Friedman, serving as its chairman [4] . The organization operates a rehabilitation center for soldiers suffering from post-traumatic stress disorder. The first center, located in Tel Aviv, offers personal and group training, support groups, lectures, legal aid, and employment rehabilitation services [5] . The organization plans to open two additional centers in 2025.
Tirer co-founded Tzachi, an NGO that supports the operational needs of civilian emergency response teams, with emphasis on standby security squads [6] . The organization has distributed protective gear, medical equipment, and firefighting supplies to emergency teams and organized training sessions and educational programs for civilian security volunteers [7] .
Tirer founded and chairs The Youth Movement of Israel, which focuses on grassroots solutions for populations affected by the war through social entrepreneurship and policy advocacy. The movement leads public campaigns including initiatives related to reservist rights and regional rehabilitation in northern Israel. It advances legislation on combat trauma, reservist rights, and student protections, representing multiple organizations and thousands of reservists.
Tirer serves on the board of Friends of Kaplan Medical Center. In 2024, he was appointed as a member of the World Zionist Organization's Executive Committee.
Mideast mindset: Interview with Alon Tirer
Alon Tirer on Facebook
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