 | |
| Company type | Privately held |
|---|---|
| Industry | |
| Founded | 1984 (as Altitude Sports Plein Air) [1] |
| Headquarters | Montreal, Québec, Canada |
Number of locations | e-commerce [2] |
Area served | worldwide |
| Website | www |
Altitude Sports is an outdoor e-commerce clothing company that sells and manufactures a wide range of sports outerwear, outdoor equipment and urban wear, focusing on travel, hiking, and camping. [3] [4] [1] [5] The company was founded in 1984 [6] and its headquarters is located in Montreal, Canada. [7]
The retailer's first store opened on Montreal's St. Denis Street in 1984. [7] [1] The company was known as Altitude Sports Plein Air, selling and renting outdoor equipment and clothing for outdoor activities. The Altitude-sports.com website was created in 1999 and was one of the first online outdoor retail sites in Canada.[ citation needed ]The Last Hunt, a sister outlet site, opened in 2010. [ citation needed ] In 2011, the company was acquired by Alexandre Guimond and Maxime Dubois, employees who became majority owners after the purchase. [8] [5] 2016 saw Altitude Sports partner with Quartz Co. and Monark to design and produce the world's first parkas insulated with milkweed. [9]
In 2016, revenue from the bricks-and-mortar retail stores made up only 2% of the company's total sales, with most of the business being generated online.[ citation needed ] The St. Denis Street store closed in 2016, the beginning of a shift to a 100% online retailer. [7] In early 2018, BDC Capital became a minority shareholder of Altitude Sports. [10] In the fall of 2019, with items from 430 brands available, the company expanded, creating an online marketplace. [3] [4] [11] [12] In September 2019, Altitude Sports launched its first ready-to-wear collection, Vallier, which included coats, t-shirts, socks, sweaters. According to a number of sources, the collection is for the most part made from sustainable materials such as organic cotton, Japanese wool and others. [13]
The company's environmental initiatives included cooperation with The World Wildlife Foundation Canada (WWF - Canada), and Protect Our Winters Canada (POW). [15] Altitude Sports has also partnered with The Trans Canada Trail (TCT) as part of initiatives addressing nature conservation and climate change issues. [16] [17]