Alvey Reels is an Australian manufacturer of fishing tackle, primarily known for fishing reels and rods. It was founded by Charles Alvey in Brisbane in 1920, making it one of Australia's oldest family-owned fishing companies.
On the 20th of July, 2017, the company announced that it would be closing. The managing director Bruce Alvey, great-grandson of the founder, said the company had "suffered a dramatic drop in sales, particularly in the last six months."[1]
In mid-2019, Alvey was saved from closure and is still producing reels.[2]
History
Alvey Reels started in 1920 when Charles Alvey, an English migrant, saw the need for a fishing reel that was easy to use, easy to cast, simple to maintain, and solidly constructed to give many years of trouble-free angling.
Working on the basic principle of the Scottish Malloch reel, he designed a reel which allowed the body of the reel to be turned sideways when casting, permitting the line to strip freely from the edge of a specially shaped spool. This eliminated the problems of backlash and overrun common to users of the multiplying type of reel. When the reel was returned to the fishing position, it afforded the best positive direct rewind of the centrepin reel, which lost favour only because of difficulty in casting. So, the Alvey reel came into being, combining easy casting and forceful rewinding. [citation needed]
By 1923, the demand had become so great that Charles Alvey's son Ken, a qualified pattern maker and draftsman, joined the business and a partnership was formed. Together they steered the company into the 1930s, pouring all available profits back into new machinery and taking on more staff to increase production. By this time about 25,000 reels were being produced annually.
1939 brought the Second World War and an abrupt halt to Alvey production. Machinery was converted to assist the war effort by producing vehicle and aircraft components which were to be so essential over the following six-year period.
In 1945, efforts were once again turned to the manufacturing of fishing reels. Also, in 1945, Charles Alvey passed away, leaving behind his family to takeover the business. Ken Alvey's son Jack joined the firm in 1946 after obtaining his qualifications with a local engineering works.
Ken Alvey died in 1973. In 1974, a flood caused severe damage to the Alvey factory. Manufacturing was brought back on line two months later. Members of the public and fishing club supporters donated their time and efforts to assist the Alvey family and staff.
Around this time[when?], Jack Alvey's eldest son Bruce joined the company. With this union, the father and son partnership was re-established.
In 1976, the initial design for new a factory and office premises was created. In 1978, land was acquired in the Industrial estate at Carole Park, and tenders were called for construction. By September, the building had been completed.
In 1987, a major expansion of the Carole Park plant was executed, taking the buildings to the maximum size allowed on the area of land. Plastic injection moulding machines were installed, and a new range of products using the latest technology emerged.
In 1988, Jack's youngest son Glenn joined the company. The Alveys acquired the property next to theirs on the Carole Park industrial estate in 1990.
During the 1990s, there was a major change in the methods of construction of the company's most popular reels. In the early 1990s, the first graphite back/fibreglass 4” (100mm) reel was designed and manufactured. An ‘Easy Cast’ system based on a very early 1930 system was developed and by using tough strong injection moulded plastics a new range of economy reels was started.
Larger models in the 6” (150mm) and 6 ½” (165mm) were added to this range in 1997-98.
In 1997, a fully vented graphite blue water saltwater fly reel was added to the Alvey range in place of the older heavier metal and fibreglass SWF reel. Reels were exported to the USA, New Zealand and UK.
2000 saw the release of the vented 6500 series reels followed by the 6000 series in mid-2001.
In June 2001, Jack Alvey passed away from cancer. In 1999, Jack was awarded an OAM for his efforts in promoting recreational fishing and strongly supporting junior anglers wherever possible.
Late 2001 saw the release of the first graphite vented 825 series boat reels. This used a graphite back and vented spool to keep weight down but still offered the angler a powerful low maintenance reel for deep sea fishing.The 825BCV Model also incorporated a rapid retrieve handle plate system.
In 2008, the Turbo Cast System was developed. This injection moulded component stands the reel slightly further off the rod to increase the line flow during casting which will improve distance. 2011 saw the importing of the first ever overseas made reel.
Since 2000, Alvey have built their range of imported fishing rods to 16 Models in 2012. These cover children's rods through to surf models and now a specialist blackfish Rod. These also include 2 Telescopic rods to suit the ever-growing numbers of grey nomads who love fishing and need an easily transportable rod.
2014 saw the release of the Model 6000C8 reel. This had the traditional rolled Stainless Back with a laser cut fishtail cross and a CNC machined Anodized Alloy spool made in China for us. It also incorporated a large single plate clutch with a Carbon clutch washer.”[3]
In July 2017, the business decided to close due to a decline in sales.
In mid-2019, Alvey Reels was sold to a business consortium, but with members of the Alvey family still continuing to hold senior positions in the organisation. In 2022, Alvey Reels was acquired by Gowings, an Australian investment company. [4] The acquisition saved the company from being shut down.
Related Research Articles
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Trolling is a method of fishing where one or more fishing lines, baited with lures or bait fish, are drawn through the water at a consistent, low speed. This may be behind a moving boat, or by slowly winding the line in when fishing from a static position, or even sweeping the line from side-to-side, e.g. when fishing from a jetty. Trolling is used to catch pelagic fish such as salmon, mackerel and kingfish.
A fishing rod is a long, thin rod used by anglers to catch fish by manipulating a line ending in a hook. At its most basic form, a fishing rod is a straight rigid stick/pole with a line attached to one end ; however, modern rods are usually elastic and generally have the line stored in a reel mounted at the rod handle, which is hand-cranked and controls the line retrieval, as well as numerous line-restricting rings that distribute bending stress along the rod and help dampening down/prevent line whipping and entanglement. To better entice fish, baits or lures are dressed onto the one or more hooks attached to the line, and a bite indicator is used, some of which might be incorporated as part of the rod itself.
A fishing reel is a hand-cranked reel used in angling to wind and stow fishing line, typically mounted onto a fishing rod, but may also be used on compound bows or crossbows to retrieve tethered arrows when bowfishing.
A fishing line is any flexible, high-tensile cord used in angling to tether and pull in fish, in conjunction with at least one hook. Fishing lines are usually pulled by and stored in a reel, but can also be retrieved by hand, with a fixed attachment to the end of a rod, or via a motorized trolling outrigger.
Bass fishing is the recreational fishing activity, typically via rod-based angling, for various game fishes of North America known collectively as black bass. There are numerous black bass species targeted in North America, including largemouth bass, smallmouth bass, spotted bass or Kentucky bass, and Guadalupe bass. All black bass species are members of the sunfish family Centrarchidae.
Fly fishing is an angling technique that uses an ultra-lightweight lure called an artificial fly, which typically mimics small invertebrates such as flying and aquatic insects to attract and catch fish. Because the mass of the fly lure is insufficient to overcome air resistance, it cannot be launched far using conventional gears and techniques, so specialized tackles are used instead and the casting techniques are significantly different from other forms of angling. It is also very common for the angler to wear waders, carry a hand net, and stand in the water when fishing.
Angling is a fishing technique that uses a fish hook attached to a fishing line to tether individual fish in the mouth. The fishing line is usually manipulated via a fishing rod, although rodless techniques such as handlining also exist. Modern angling rods are usually fitted with a fishing reel that functions as a cranking device for storing, retrieving and releasing out the line, although Tenkara fishing and traditional cane pole fishing are two rod-angling methods that do not use any reel. The fish hook itself can be additionally weighted with a denser tackle called a sinker, and is typically dressed with an appetizing bait to attract and entice the fish into swallowing the hook, but sometimes an inedible fake/imitation bait with multiple attached hooks is used instead of a single hook with edible bait. Some type of bite indicator, such as a float, a bell or a quiver tip, is often used to relay underwater status of the hook to the surface and alert the angler of a fish's presence.
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