Amanda Broderick

Last updated

Professor Broderick in 2015 Professor Amanda Broderick with Lady Barbara Judge CBE (16769770147) (Broderick cropped).jpg
Professor Broderick in 2015

Amanda Jayne Broderick (born 1971) is a British marketer, academic and academic administrator who has been the vice-chancellor and president of the University of East London since September 2018. [1] She is also professor of international business.

Contents

Biography

With family origins in Afghanistan, Belgium, Ireland and Hull, Broderick was born in 1971 and brought up in Staffordshire, England. She graduated from De Montfort University in Leicester, UK with a 1st Class Bachelor of Arts (BA) degree in marketing and psychology and a Doctor of Philosophy (PhD) degree in international business.

Career

She previously lectured at the University of Newcastle, the University of Salford, Durham University, Coventry University, Aston University and De Montfort University. Before moving to Newcastle University, she was pro-vice chancellor (International Priorities) and founding executive dean of the College of Business & Law, University of Salford; [2] principal of St. Cuthbert's Society (a college of Durham University) [2] and deputy dean of Durham Business School. [2] She also led the development of the University Academy 92, founded by the Class of ’92 and Lancaster University and launched in September 2017. [3]

Research

Broderick's expertise lies in the fields of international business, marketing psychology and strategic communications. [4] She has authored two seminal texts in her field [5] and has a track record in research and enterprise funding. [6] . Since joining UEL, she has also been an advocate for the University's research in areas including early years development. [7]

Professional service

During her tenure as dean at Salford, it was the 2014 Times Higher Education Business School of the Year. [8] . At UEL, she has used this previous experience to oversee a significant expansion in the University's provision for student entrepreneurs, which ranked 2nd in the UK for annual student start-ups in 2024. [9] .

In 2019, she was elected as UK representative on the Association of Commonwealth Universities (ACU) Council, [10] and in February 2024 as Chair of British Universities and Colleges Sport (BUCS). [11]

She is a frequent contributor to higher education publications including Wonkhe, [12] the Higher Education Policy Institute, [13] and Times Higher Education [14] , as well as writing for other outlets on issues such as economic growth. [15]

References

  1. King, Jon (23 July 2018). "University of East London appoints new vice-chancellor". Newham Recorder. Archived from the original on 9 August 2019. Retrieved 11 October 2019.
  2. 1 2 3 "Amanda Broderick becomes UEL VC - University of East London (UEL)". www.uel.ac.uk. Retrieved 15 October 2019.
  3. Wheatstone, Richard (8 August 2014). "Class of '92 sign deal for students to help run @SalfordCityFC". men. Retrieved 15 October 2019.
  4. "ResearchGate". ResearchGate.
  5. "Amanda J. Broderick - Google Scholar Citations". scholar.google.co.uk. Retrieved 15 October 2019.
  6. Moutinho, Luiz; Bigné, Enrique; Manrai, Ajay K. (10 January 2014). The Routledge Companion to the Future of Marketing. Routledge. ISBN   9781136242861.
  7. "Baby Steps, Big Returns: Why Early Years Research Must Shape National Policy". 9 May 2025.
  8. "Salford Business School wins Times Higher Education Business School of the Year award | News portal | University of Salford, Manchester". www.salford.ac.uk. Retrieved 9 August 2019.
  9. "UEL's blueprint for inclusive economic growth". 11 July 2025.
  10. "Vice-chancellors from across the Commonwealth join the ACU's governing body". www.acu.ac.uk. Retrieved 15 October 2019.
  11. "BUCS announces Professor Amanda Broderick as Chair of Board of Directors".
  12. "Higher education leadership is at an inflection point – we must transform, or be transformed".
  13. "Exporting Degrees, Importing Responsibility: Rethinking Careers Support for International Graduates". 27 January 2025.
  14. "Universities can drive a UK healthcare revolution – if policymakers let them". 10 March 2025.
  15. "Comment: London's universities are vital to its economic growth". 13 March 2025.