Ambient video

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Ambient video is a genre of video that puts emphasis on atmosphere over traditional storytelling or news content. Its purpose is to create a soothing, pleasant environment through the use of imagery. A typical video might include footage of waves rolling over the beach accompanied by soft ambient music. Some additional examples might include movement of water, sunrise or sunset, or slow movement such as that of a jellyfish. Ambient video can be the subject of focus or alternatively run unobtrusively in the background.

Ambient music is a genre of music that emphasises tone and atmosphere over traditional musical structure or rhythm. A form of slow instrumental music, it uses repetitive, but gentle, soothing sound patterns that can be described as sonic wallpaper to complement or alter one’s space and to generate a sense of calmness. The genre is said to evoke an "atmospheric", "visual", or "unobtrusive" quality.

Jellyfish soft-bodied, aquatic invertebrates

Jellyfish or sea jellies are the informal common names given to the medusa-phase of certain gelatinous members of the subphylum Medusozoa, a major part of the phylum Cnidaria. Jellyfish are mainly free-swimming marine animals with umbrella-shaped bells and trailing tentacles, although a few are not mobile, being anchored to the seabed by stalks. The bell can pulsate to provide propulsion and highly efficient locomotion. The tentacles are armed with stinging cells and may be used to capture prey and defend against predators. Jellyfish have a complex life cycle; the medusa is normally the sexual phase, the planula larva can disperse widely and is followed by a sedentary polyp phase.

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Uses

Because of its ability to transform spaces, ambient video is often used for meditation or relaxation. In addition to providing visual focus, ambient video can figuratively transport viewers to new locations and, although is often accompanied by, is not dependent on music.

Although ambient video often serves as background art, its visual nature allows it to also be used:

History of ambient video

Ambient video is a new art form made possible by the increasing availability of large-scale, high-definition video display units. [1] Introduced in the late 1990s, the first flat wide-screen televisions were expensive, costing as much as $15,000 in 1997. [2] As costs rapidly declined, by 2008 larger screens became affordable and available for average consumers, increasing the demand for new content. [3] In addition, the number of televisions per household increased. According to the U.S. Energy Information Administration, in 1997 30% of households had three or more televisions compared to 39% in 2015. [4]

See also

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References

  1. Bizzocchi, Jim (1 January 2006). "Ambient video". p. 45. doi:10.1145/1178823.1178876 via ResearchGate.
  2. "The History of Flat Screen TVs - Techwalla.com".
  3. Taub, Eric A. (2 December 2008). "Flat-Panel TV Prices Have Plummeted Across the Board" via NYTimes.com.
  4. "Average number of televisions in U.S. homes declining - Today in Energy - U.S. Energy Information Administration (EIA)". www.eia.gov.