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| Formation | February 16, 1973 |
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| Type | Nonprofit organization |
| Location |
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| Website | www |
The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. [1] [2] AAF has 15 district operations, each located in and representing a different region of the nation. [3]
AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members.
AAF operates programs and initiatives, including the Advertising Hall of Fame, formerly known as the ADDY Awards, [4] the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington, D.C. [5] [6] They are one of the U.S. advertising industry's largest competitions and is unique in its three-tier structure. The competition attracts more than 35,000 professional and student entries each year through local American Advertising Federation [7] [8] Club (Ad Club) competitions.
The mission of the American Advertising Awards competition is to recognize and reward the nation's finest creative advertising. [9] the American Advertising Awards, [4] [10]
Entrants begin at the local level through more than 140 local AAF affiliate chapters in competitions usually held in January and February. Local ADDY Award winners are then eligible to advance to one of 15 regional AAF District competitions. Winners at the District level are then entered in the National competition, and National ADDY Award winners are recognized at ADMERICA, the AAF's national conference held each June.
The awards are sponsored by Ad 2, a division of the AAF focused on young adults. [11] [12]
The AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.[ citation needed ]
A Gold ADDY Award is recognition of the highest level of creative excellence in that tier of competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY Award.[ citation needed ]
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
BBB National Programs, an independent non-profit organization that oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, including outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more. The Center for Industry Self-Regulation (CISR) is BBB National Programs' 501(c)(3) non-profit foundation. CISR supports responsible business leaders in developing fair, future-proof best practices, and the education of the public on the conditions necessary for industry self-regulation.
The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001 to provide "training and best practices on the representation of" the lesbian, gay, bisexual and transgender (LGBT) community. It hoped to affect the $1.1 trillion annual worldwide advertising market. Its board announced its closure in 2009 after merging with the Gay & Lesbian Alliance Against Defamation (GLAAD).
Merkley+Partners is a full-service advertising agency located in New York City. It is a wholly owned subsidiary of Omnicom Group, and a member of DAS. Currently the agency has 225 employees.
Christopher Guinness is an animator and art director from Trinidad and Tobago. Graduating from Sheridan College in Ontario, Canada, he is a multi-award winner in the Caribbean advertising and animation circuit.
Allen Steven Kay was an American advertising executive and businessman. He created a television advertisement for Xerox that aired during the 1976 Super Bowl, featuring a monk called Dominic Kay is also known for his "See Something Say Something" advertising campaign for the New York Metropolitan Transportation Authority. Kay co-founded Korey Kay & Partners advertising in 1982 and served as its Chairman and CEO for 32 years. Kay was active in several advertising industry associations.
Plan B Advertising is an independent, full-service, B Corp-certified advertising, marketing and creative agency headquartered in Chicago's River North neighborhood.
Lopez Negrete Communications is an advertising agency based out of Houston, Texas that focuses on the Hispanic community. Lopez Negrete has created advertising campaigns for numerous national brands, including Bank of America, Wal-Mart, Microsoft, Royal Dutch Shell, Miller Brewing Company, the Houston Astros, and NBC Universal. In a 2007 Billboard magazine article, Lopez Negrete was described as the "top Latin ad agency" and the company's CEO, Alex López Negrete, was named 2012 Agency Executive of the Year by HispanicAd.com.
Louie Moses is the founder and creative director of Moses, an independently owned American advertising agency in Phoenix. Fast Company (magazine) referred to him as the "poster child for creativity" in Phoenix. His agency is the first Arizona advertising agency to win at the Clio Awards.
BYU AdLab is an American advertising agency housed within the College of Fine Arts and Communications at Brigham Young University (BYU) in Provo, Utah. Founded by Jeff Sheets and Doug McKinlay, it is one of only a few university-sponsored advertising agencies in the world.
MGSCOMM is an independently owned integrated marketing communications agency. MGSCOMM, formerly known as Machado Garcia-Serra Communications, ranked among the top 20 in the “2013 Advertising Age, 50 Largest U.S. Hispanic Agencies”, as well as named among the top 100 in the “2012 Hispanic Business 500 Largest US Hispanic-Owned Companies”. The Minority Business Enterprise is headquartered in Miami, Florida, with offices in New York City and Mexico City.
The Caribbean Advertising Federation (CAF) was established in 1997, is the first and only non-American member of the American Advertising Federation, and is part of the 4th District of Florida and the Caribbean. The American Advertising Federation's mission is to protect and promote the well-being of advertising. This is accomplished through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
Fahlgren Mortine is an advertising agency in the United States. Its headquarters is in Columbus, Ohio, with regional offices in Dayton and Cleveland, Ohio; Boise, Idaho and Charleston, West Virginia. Through subsidiary TURNER, Fahlgren Mortine also has a presence in Chicago, Illinois; New York City and Denver, Colorado.
Burrell Communications Group L.L.C. is an American advertising agency whose assignments are among those tracked by The New York Times. Founded by chairman emeritus Thomas (Tom) J. Burrell, and headquartered in Chicago, IL, Burrell Communications is one of the largest multi-cultural marketing firms in the world. Some of the company's work is part of a collection in the Library of Congress.
Admerasia is an American advertising company based in New York City. The company is known for its marketing of products from American companies to Asian American consumers.
Sal DeVito is an American marketing and advertising creative director based in New York City, New York. He is a partner, with Ellis Verdi, in DeVito/Verdi.
UniWorld Group, Inc., branded as UWG, is a full-service advertising agency headquartered in Brooklyn, New York with satellite offices in Atlanta, Detroit, Miami, and Los Angeles. It is the longest-standing multicultural ad agency in the United States, founded in 1969. In 2014, the company rebranded itself as UWG.
the American Advertising Federation, which includes advertisers, agencies and media companies as members
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