American Advertising Museum

Last updated
American Advertising Museum
Established 1986
Dissolved 2004
Location Portland, Oregon, United States
Type Private: Advertising
Visitors 4,000-6,000

The American Advertising Museum was a museum in downtown Portland, Oregon, United States. Founded in 1986, the museum displayed advertising from the 18th century to the present day. The museum featured both permanent and traveling exhibits on advertising campaigns, industry icons, and advertising in general. There was also a library and gift shop before it closed by the end of 2004.

Oregon State of the United States of America

Oregon is a state in the Pacific Northwest region on the West Coast of the United States. The Columbia River delineates much of Oregon's northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idaho. The parallel 42° north delineates the southern boundary with California and Nevada. Oregon is one of only three states of the contiguous United States to have a coastline on the Pacific Ocean.

United States federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

Advertising campaign series of advertisement messages

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.

Contents

History

Mick Scott with Leonard W. Lanfranco's assistance, opened the museum in 1986. [1] Homer P. Groening, Matt Groening's father, was also one of the founding directors of the museum. [2] It opened on June 26 of that year in the Erickson Saloon building and was initiated by the Portland Advertising Federation. [3] At the time it was the only museum in the world devoted solely to advertising. [3] For a time from 1995 to 1996 the museum was located on the city's Eastside. [4]

Matt Groening American cartoonist

Matthew Abraham Groening is an American cartoonist, writer, producer, animator, and voice actor. He is the creator of the comic strip Life in Hell (1977–2012) and the television series The Simpsons (1989–present), Futurama, and Disenchantment (2018–present). The Simpsons is the longest-running U.S. primetime-television series in history and the longest-running U.S. animated series and sitcom.

In 1996, the museum moved to a location in Portland's Old Town Chinatown neighborhood. [5] The PBS show Antiques Roadshow featured the museum in a 1999 episode. [6] In 2000, the William F. Eisner Museum of Advertising & Design museum opened in Milwaukee, Wisconsin, and the AAM was no longer the only museum to focus exclusively on advertising. [7] The AAM relocated to Portland's Chinatown district in 2001. [8] In 2003, the HMH ad agency won an ADDY award for their design for the museum's stationery. [9]

Old Town Chinatown Neighborhood in Portland, Oregon, United States

Old Town Chinatown is the official Chinatown of the Northwest section of Portland, Oregon. The Willamette River forms its eastern boundary, separating it from the Lloyd District and the Kerns and Buckman neighborhoods. It includes the Portland Skidmore/Old Town Historic District and the Portland New Chinatown/Japantown Historic District, which are listed on the National Register of Historic Places.

PBS Public television network in the United States

The Public Broadcasting Service (PBS) is an American public broadcaster and television program distributor. It is a nonprofit organization and the most prominent provider of educational television programming to public television stations in the United States, distributing series such as American Experience, America's Test Kitchen, Antiques Roadshow, Arthur, Downton Abbey, Finding Your Roots, Frontline, The Magic School Bus, Masterpiece, Mister Rogers' Neighborhood, Nature, Nova, the PBS NewsHour, Sesame Street, and This Old House.

<i>Antiques Roadshow</i> British television show

Antiques Roadshow is a British television programme in which antiques appraisers travel to various regions of the United Kingdom to appraise antiques brought in by local people. It has been running since 1979, based on a 1977 documentary programme. The programme has spawned versions in other countries with the same TV format, including Canada and the United States. As of 2019 it is in its 41st series and is currently presented by Fiona Bruce.

By February 2004 the Eisner Museum had acquired the American Advertising Museum collections as an exchange for paying its debts, [7] and the AAM was closed. [10] However, the Eisner Museum in turn closed in 2010, when the building it was located in was sold. [11] As of 2014, the disposition of the museum's collection and archives is unknown.

Features

The American Advertising Museum had a library, a rare books collection, manuscripts from national advertising campaigns, and a gallery of prints of historic ads. [3] Their exhibits included displays on icons from the advertising world, "Aunt Jemima Meets Mr. Peanut", and displays from a permanent collection featuring advertising from as early as the 18th century. [12] Additionally, it had one of the six original Jantzen Diving Girls once featured at places such as Jantzen Beach Amusement Park and Portland's PGE Park. [13] Last located on NW Fifth Avenue, the museum contained a gift shop featuring advertising themed merchandise. [14]

Jantzen

Jantzen is a brand of swimwear that was established in 1916 and first appeared in the city of Portland, Oregon, United States. The brand name later replaced the name of the parent company that manufactured the branded products. The brand featured a logo image of a young woman, dressed in a red one-piece swimsuit and bathing hat, assuming a diving posture with outstretched arms and an arched back. Known as the Jantzen "Diving Girl", the image in various forms became famous throughout the world during the early twentieth century.

Exhibits included displays on Coca-Cola, [15] political campaigning, Cream of Wheat ads, [3] a homage to bad advertisements, [16] and women in advertisements among others. [5]

Coca-Cola Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

Cream of Wheat

Cream of Wheat is a brand of farina, a type of breakfast porridge mix made from wheat semolina. It looks similar to grits, but is smoother in texture since it is made with ground wheat kernels instead of ground corn. It was first manufactured in the United States in 1893 by wheat millers in Grand Forks, North Dakota. The product made its debut at the 1893 World's Columbian Exposition in Chicago, Illinois. Before January 2007, Cream of Wheat was a Nabisco brand made by Kraft Foods. In January 2007, B&G Foods acquired the brand and all rights to market the cereal. "Cream of Wheat" is a registered trademark.

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References

  1. ↑ McCarthy, Dennis. Former newspaper executive dies. The Oregonian , May 5, 2002.
  2. ↑ Homer P. Groening, father of 'The Simpsons' creator SouthCoast Today. Retrieved on September 8, 2007.
  3. 1 2 3 4 Mershon, Helen. Portland boasts world's only museum devoted exclusively to advertising. The Oregonian , September 13, 1988.
  4. ↑ Nicholas, Jonathan. Anything Cleveland can do we certainly can do better. The Oregonian , December 17, 1995.
  5. 1 2 Turnquist, Kristi. She sells. The Oregonian , March 9, 1996.
  6. ↑ Schulberg, Pete. On-the-air collectibles: When "Antiques Roadshow" appraisers find a gem, PBS viewers are the richer for it. The Oregonian , May 10, 1999.
  7. 1 2 Hajewski, Doris. Eisner museum ready to cut loose. The Milwaukee Journal Sentinel , February 6, 2004.
  8. ↑ Doyle, Brian. Ads Infinitum: The collections snap, crackle, and pop at the American Advertising Museum. VIA, May 2002.
  9. ↑ Marketing and advertising. The Oregonian , June 17, 2003.
  10. ↑ Tims, Dana. Meet your neighbor: The mission: Preserve history. The Oregonian , December 9, 2004.
  11. ↑ "Vision/Missions". Eisner Creative Foundation. Retrieved 26 June 2014. Elaine Eisner began to formulate the idea of an advertising and design museum after her husband's sudden death in 1990. The Wm. F. Eisner Museum of Advertising and Design was open for 10 years until the pending sale of the building that it was housed in, forced the museum to close its doors in March of 2010.
  12. ↑ Family fun guide special events. The Oregonian , April 20, 2001.
  13. ↑ Anthony, Roger. Landmark comes down from the left-field fence. The Oregonian , September 7, 2000.
  14. ↑ McInerny, Vivian. Want a Hawaiian Punch? Ad museum ready. The Oregonian , May 2, 2002.
  15. ↑ Johnson, Barry. Museum show shares the ads that 'created' enduring Santa image. The Oregonian , November 15, 1987.
  16. ↑ Turnquist, Kristi. TV's worst ads provide commercial entertainment. The Oregonian , June 18, 1997.
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