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Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.
The Billiard Congress of America (BCA) is the governing body for cue sports in the United States and Canada, and the regional member organization of the World Pool-Billiard Association (WPA). It was established under this name in 1948 as a non-profit trade organization in order to promote the sport and organize its players via tournaments at various levels. The BCA is headquartered in Broomfield, Colorado. The voting members of the organization are mostly equipment manufacturers.
COMDEX was a computer expo trade show held in the Las Vegas Valley of Nevada, United States, each November from 1979 to 2003. It was one of the largest computer trade shows in the world, usually second only to the German CeBIT, and one of the largest trade shows in any industry sector. COMDEX exhibitions were held in many other countries from 1982 to 2005, with 185 shows altogether. The first COMDEX was held in 1979 at the MGM Grand, with 167 exhibitors and 3904 attendees. In 1981, the first COMDEX/Spring was held in New York City.
An equestrian helmet is a form of protective headgear worn when riding horses. This type of helmet is specially designed to protect the rider’s head in the event of falls from a horse, especially from striking a hard object while falling or being accidentally struck in the head by a horse’s hoof.
The American Meat Institute (AMI) was the oldest and largest trade association representing the U.S. meat and poultry industry. In 2015, it was merged into the North American Meat Institute (NAMI).
The Direct Selling Association (DSA) is a trade association in the United States that represents direct selling companies, primarily those that use multi-level marketing compensation plans. On behalf of its members' companies, the DSA engages in public relations and lobbying efforts against regulation of the multi-level marketing industry, and it funds political candidates through a political action committee.
The National Retail Federation (NRF) is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level marketing companies. Members also include businesses that provide goods and services to retailers, such as vendors and technology providers. NRF represents the largest private-sector industry in the United States that contains over 3.8 million retail establishments, supporting more than 52 million employees contributing $2.6 trillion annually to GDP.
In the retail industry, a buyer is an individual who selects what items are stocked and their key responsibility is dealing with all the products that come into the store. Buyers usually work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe trends. They are employed by large department stores, chain stores or smaller boutiques. For smaller independent stores, a buyer may participate in sales as well as promotion, whereas in a major fashion store there may be different levels of seniority such as trainee buyers, assistant buyers, senior buyers and buying managers, and buying directors. Decisions about what to stock can greatly affect fashion businesses.
The Auto Care Association is a not-for-profit trade association based in Bethesda, Maryland. Auto Care Association's nearly 3,000 members and affiliate companies, represent approximately 150,000 businesses that manufacture, distribute, sell and install motor vehicle parts, accessories, tools, equipment, materials, supplies, and services. Representing suppliers, distributors, retailers, service providers, program groups, manufacturers’ representatives, educators, and publishers, the Auto Care Association protects and advances the interests of businesses providing aftermarket products and services for all classes of motor vehicles.
Domestic sourcing is the activity of contracting for goods or services that are delivered or manufactured within the buyer's home country borders. Domestic sourcing is becoming central to the discussion of "Buy American" or the protectionist debate that is being discussed at the highest levels of all major countries. This debate is becoming particularly acute with the unemployment rate in the US rising above 8% nationally and now impacting more white collar jobs or service industry jobs.
Marlin Steel Wire Products LLC ("Marlin") is a USA-based wire form manufacturer which produces baskets, racks, grates, wireforms and other wire products for industrial material handling. Clients of Marlin Wire include Toyota, Roche, Alcoa and Beretta and the aerospace, food, fashion and biotech industries.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls, and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns.
The British Equestrian Trade Association (BETA) is a membership organisation in the United Kingdom which represents manufacturers, wholesalers and retailers of goods for, and other businesses connected with, the equestrian market. It is one of the 16 organisations which form part of the British Equestrian Federation.
The International Association of Amusement Parks and Attractions (IAAPA) represents over 6,000 amusement-industry members in more than 100 countries worldwide and operates several global attractions-industry trade shows. Its annual IAAPA Expo in Orlando, Florida, is recognized as the world's largest attractions trade show in the number of attendees and exhibitors and providing members insight into current amusement trends, laws, operations and industry methodology. IAAPA also helps to promote guest-safety and ride-safety guidelines in conjunction with ASTM International and assists its members to uphold the highest amusement-industry safety and professional standards.
Founded in 1883, the American Seed Trade Association (ASTA) is one of the oldest trade organizations in the United States. Its membership consists of over 700 companies involved in seed production and distribution, plant breeding, and related industries in North America. As an authority on plant germplasm, ASTA advocates science and policy issues related to the development, marketing and movement of seed, associated products and services throughout the world.
The Motor & Equipment Manufacturers Association (MEMA) was founded in 1904. MEMA represents more than 1,000 companies that manufacture motor vehicle components and systems for the original equipment and aftermarket segments of the light vehicle and heavy-duty motor vehicle manufacturing industry in the United States. Motor vehicle component manufacturers are the largest employer of manufacturing jobs in the U.S., contributing nearly 3 percent of the U.S. gross domestic product. Motor vehicle parts suppliers generate a total direct and indirect employment impact of 4.26 million jobs, up nearly 18 percent since 2012.
The Audio Publishers Association (APA) is the first and only not-for-profit trade organization of the audiobook industry in the United States. Its mission is to "advocate the common, collective business interests of audio publishers." Membership is open to "audio publishing companies and allied suppliers, distributors, and retailers of spoken word products and allied fields related to the production, distribution and sale of audiobooks." Activities include national consumer surveys, gathering of industry statistics, trade-show exhibits, a newsletter and an annual conference.
A vape shop is a retail outlet specializing in the selling of electronic cigarette products. There are also online vape shops. A vape shop offers a range of e-cigarette products. The majority of vape shops do not sell e-cigarette products that are from "Big Tobacco" companies. In 2013, online search engine searches on vape shops surpassed searches on e-cigarettes. Around a third of all sales of e-cigarette products take place in vape shops. Big Tobacco believes the independent e-cigarette market is a threat to their interests. vaping is for lame losers. It will ruin your life if prolonged use
Shein is a Chinese online fast fashion retailer. Shein, originally named ZZKKO, was founded in 2008 by Chris Xu in Nanjing, China. The company is known for its affordably priced apparel. In its early stages, Shein was considered more of a drop shipping business than a retailer. In its early days, the company was not involved in clothing design and manufacturing, and instead obtained its products from the wholesale clothing market in Guangzhou. It was not until 2012 that Shein began to acquire its own supply chain system, transforming itself into a fully integrated retailer. The company has established its supply chain in Guangzhou with a network of more than 3,000 suppliers. Based in China and shipping across 150+ countries, Shein is the world's largest fashion retailer, as of 2022. The company was valued at $100 billion after a funding round in April 2022.
Promotional Products Association International (PPAI) is an international not-for-profit trade association serving several corporate members of the promotional products industry. The association was founded in 1903 and presently has more than 10,500 members in it.
References
- ↑ Greater Philadelphia Expo Center
- ↑ "AETA Set for Baltimore Trade Show" Equestrian Retailer. 2008. Archived 2011-07-10 at the Wayback Machine Web site accessed July 21, 2010.
- ↑ "Kemp, Lisa. "Retailers, Equestrians Get Behind National Helmet Awareness Day – July 10, 2010" Equine Chronicle, July 8, 2010". Archived from the original on 2011-07-10. Retrieved 2010-07-22.