Amritha Ram

Amritha Ram
Born	Amritha
Nationality	Indian
Occupation(s)	Entrepreneur, fashion costume designer, celebrity stylist
Known for	Fashion designing
Spouse	Ramji

Amritha Ram is an Indian fashion costume designer, television host and entrepreneur, who has worked on Tamil and Telugu language films. ^[1]

Career

In the early 2000s, Amritha worked in Chennai as a stylist and designer, before getting opportunities to direct and host television shows such as En Style on Polimer TV. ^{[2] [3]} Amritha went to study fashion and design at Fashion Institute of Technology, New York, and then moved back to work in the South Indian film industry. Upon return from New York, her first film was Mugamoodi (2012), a superhero drama film directed by Mysskin. She continued to work across the Tamil and Telugu film industries, notably working on S/O Satyamurthy (2015) and Sketch (2018). She also dressed Devi Sri Prasad for his American concert tour. ^{[4] [5]} One of her notable project to date was Vetrimaaran's Vada Chennai, which followed the underworld politics of north Chennai from 1977 to 2007, with different costumes needed for the different time periods. ^{[6] [7]}

In the late 2010s, she worked extensively with Kamal Haasan on his costumes for public appearances. Notably, she designed the actor's outfits for the promotions of Vishwaroopam 2 (2018), the Bigg Boss Tamil television series, and for his role in Indian 2 (2021). ^{[8] [9] [10] [11]}

Outside films, Amritha owns a fashion store named Soigne. ^[12]

Personal life

Amritha is married to actor and choreographer Ramji. She co-manages work for his dance schools. ^[2]

Amritha narrowly avoided injury during a fatal accident which took place on the sets of Indian 2 in February 2020. ^{[13] [14] [15] [16]}

Notable filmography

• Mahesh, Saranya Matrum Palar (2008)
• Odipolama (2009)
• Mugamoodi (2012)
• Pisaasu (2014)
• S/O Satyamurthy (2015)
• Veera Sivaji (2016)
• Shivalinga (2017)
• Neruppu Da (2017)
• Khaidi No. 150 (2017)
• Sketch (2018)
• Vada Chennai (2018)
• Namma Veettu Pillai (2019)
• Sangathamizhan (2019)
• Naadodigal 2 (2020)
• Ka (2021)
• Paramapadham Vilayattu (2021)
• Indian 2 (2021)

References

1. S, Srivatsan (May 27, 2020). "This Instagram page catalogues Kamal Haasan's movie looks with some help from the actor" – via www.thehindu.com.
2. "The woman behind the star". The New Indian Express.^{[ dead link ]}
3. "Learn the secrets of style divas". The New Indian Express.^{[ dead link ]}
4. "Costume designer Amritha Ram to work in Vikram's next with Vijay Chander". Behindwoods. January 28, 2017.
5. "Amrita Ram Interview: "I will be dressing up all the actors in Vada Chennai"". Only Kollywood. July 14, 2016.
6. "Clothes will indicate passage of time in Vada Chennai, says Amritha Ram". August 15, 2016.
7. "KHHK by couturier Amritha Ram finally finds a home in Collage, Chennai!". www.indulgexpress.com. Retrieved 2023-06-20.
8. "Meet the stylist behind Kamal Haasan's stunning looks in Bigg Boss Tamil 3". The New Indian Express.
9. "Stylist Spotlight: Meet Amritha Ram who curates looks for legendary Kamal Haasan for Bigg Boss 4 Tamil". Bollywood Hungama . October 14, 2020.
10. "Stylist decodes Kamal Haasan's iconic looks from films". dtNext.in. June 11, 2020.^{[ dead link ]}
11. "Amritha Ram on styling Kamal Haasan for 'Bigg Boss 4 Tamil': It was a collaborative, interactive process". Deccan Herald. October 5, 2020.
12. "Street Fashion | Budget Shopping by Amritha Ram at Pondicherry – travel".
13. "Indian 2: Costume designer Amritha Ram reveals how Kamal Haasan, Kajal Aggarwal and she had a 'providential escape'". Hindustan Times. February 20, 2020.
14. Janani K. (February 20, 2020). "Costume designer Amritha Ram on Indian 2 accident: Kamal Haasan, Kajal and I had a narrow escape". India Today.
15. "Costume designer Amritha, who was on 'Indian 2' sets, recalls narrow escape". The News Minute. February 20, 2020.
16. "Khaddar varsity jackets? Yes, please". telegraphindia. Retrieved 18 April 2022.