Personal information | |
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Birth name | Amy Scheer |
Occupation | Ice hockey executive |
Employer | Professional Women's Hockey League |
Amy Scheer is an American professional sports executive currently serving as Senior Vice President of Business Operations for the Professional Women's Hockey League (PWHL). She previously served as general manager of the Connecticut Whale of the Premier Hockey Federation (PHF), as well as an executive for several teams in the northeastern United States including the WNBA's New York Liberty and the MLS's New York Red Bulls.
Growing up in Fair Lawn, New Jersey, she played tennis in her youth, graduated from Fair Lawn High School and attended the University of Massachusetts Amherst, earning a degree in sports management. [1] [2]
In 2001, she began a position as a vice-president for the New York Liberty in the Women's National Basketball Association (WNBA). [3] During her time with the Liberty, ticket sales increased by over 130%. [4]
She then spent time working as vice president, marketing and brand development for the New York City FC. [5] In 2015, she was named Chief Commercial Officer of the New York Red Bulls of the MLS. [6] [7] Later in the 2010s, she consulted for the Madison Square Garden Company and Rugby United New York of Major League Rugby.
She was named one of WISE New York City's Women of Inspiration in 2017. [8]
In August 2020, she was hired as general manager of the PHF's Connecticut Whale, taking over from Bray Ketchum, who had chosen to focus on her teaching career outside of sports. [9]
She has been a resident of Fort Lee, New Jersey. [2]
Swintayla Marie Cash Canal is an American former professional basketball player who played professionally for 15 seasons in the Women's National Basketball Association (WNBA). She currently serves as vice president of basketball operations and team development for the New Orleans Pelicans. A prolific scorer and rebounder, as well as a capable ball handler and defender, she helped lead the University of Connecticut women's basketball team to national titles in 2000 and 2002. In her second WNBA season, she led the Detroit Shock to their first ever WNBA title. In 2015, she was named a studio analyst for MSG Networks covering the New York Knicks pre-games and post-games as well as the weekly coaches show. In 2017, Cash was named the Director of franchise development for the New York Liberty. Cash was inducted into the Naismith Memorial Basketball Hall of Fame on September 9, 2022.
Fair Lawn High School is a four-year comprehensive public high school serving students in ninth through twelfth grades, located in Fair Lawn, Bergen County, in the U.S. state of New Jersey, operating as the lone secondary school of the Fair Lawn Public Schools.
Anucha Browne is an American former women's basketball player and a former executive for the New York Knicks team of the NBA. She is also known for winning a sexual harassment lawsuit that she filed against former New York Knicks general manager Isiah Thomas and Madison Square Garden.
Jamila Wideman is an American lawyer, activist, and former professional basketball player. She is the daughter of author John Edgar Wideman. She is currently the general manager of WNBA team, Washington Mystics.
Tina Alexandria Charles is an American professional basketball player for the Atlanta Dream of the Women's National Basketball Association (WNBA) and Fenerbahçe of the Turkish Super League and EuroLeague Women for the off season. Originally from Jamaica, Queens, New York City, Charles was drafted first overall in the 2010 WNBA draft by the Connecticut Sun. In 2009 and 2010, she and teammate Maya Moore led the Connecticut Huskies to two undefeated national championships. She has won three Olympic gold medals with Team USA and was inducted into the NYC Basketball Hall of Fame at the head of the Class of 2024 - the first female to head a class at any major basketball hall of fame and the first active player ever inducted.
The Connecticut Whale were a professional ice hockey team based in the Premier Hockey Federation (PHF). They played in Simsbury, Connecticut at the International Skating Center of Connecticut. The team was established in 2015 as one of the four charter franchises of the National Women's Hockey League (NWHL), which became the PHF in 2021. Their name and colors paid homage to the Hartford Whalers, a former NHL and WHA franchise based in Connecticut. The team folded along with the PHF in 2023 as part of the creation of a new, unified women's league, the Professional Women's Hockey League (PWHL).
The Buffalo Beauts were a professional ice hockey team in the Premier Hockey Federation (PHF). They played in Amherst, New York, a suburb of Buffalo, at the Northtown Center.
Kaleigh Fratkin is a Canadian professional ice hockey player for the Boston Fleet of the Professional Women's Hockey League (PWHL). The second-longest tenured player and leading scorer among defenders in PHF history, she was the first Canadian player to sign a contract in the league, is a five-time PHF all-star, and is a two-time PHF Defender of the Year in 2020 and 2021. She was also a member of the Boston Pride roster that captured the 2021 and 2022 Isobel Cup, and was one of three 2023 PHF All-Star captains. Previous to the joining the NWHL, she won the Clarkson Cup in 2015 and was the first girl to play boys' midget AAA hockey in British Columbia.
Anya Packer is an American retired ice hockey player and former general manager of the Metropolitan Riveters of the Premier Hockey Federation (PHF). She played three PHF seasons with the Connecticut Whale before retiring from top-level play and stepping into the role as executive director of the Premier Hockey Federation Players' Association.
Rebecca Morse is an American ice hockey defender, currently playing for the Connecticut Whale of the Premier Hockey Federation (PHF).
Abbie Ives is an American ice hockey goaltender who most recently played with the Connecticut Whale of the Premier Hockey Federation (PHF). She is currently an assistant coach for the Sacred Heart Pioneers women's ice hockey team.
Amber Cox is a sports executive and current chief operating officer (COO) and General Manager of the Indiana Fever since October 4, 2024. Before joining the Fever, Cox had various sports positions at William Woods University and Columbia College from the 1990s to 2000s. Cox went on to join the Phoenix Mercury in 2004 and began working as the director of marketing and promotions for the WNBA team. During her tenure with the Mercury, Cox became the team's chief operating officer and president in the 2010s. She also was an interim general manager for the team in 2013.
Kayla Friesen is a former Canadian-American ice hockey forward. She most recently played in the 2021–22 season of the now defunct Premier Hockey Federation (PHF) with the Boston Pride. She was selected second overall in the 2020 NWHL Draft by the Connecticut Whale.
Emily Fluke is an American ice hockey forward, currently playing for the Connecticut Whale of the Premier Hockey Federation (PHF). A two-time PHF All-Star, she formerly served as captain of the Connecticut Whale and is currently the 9th leading scorer in league history.
Kate Whitman Annis is an American ice hockey executive, currently serving as executive director of the Devils Youth Foundation, the youth outreach arm of the New Jersey Devils. She previously served as executive of operations for W Hockey Partners, the organization that oversees the league-owned teams in the Premier Hockey Federation (PHF).
Elena Orlando is an American ice hockey defenseman. She most recently played in the Premier Hockey Federation (PHF) with the Buffalo Beauts during the 2021–22 season. Having played in the PHF since its inaugural 2015–16 season, she was one of five players to have recorded more than 100 regular season games played at the conclusion of the 2021–22 season.
Kayla Meneghin is an American ice hockey forward, currently playing with the Buffalo Beauts of the Premier Hockey Federation (PHF).
Sydney Rossman is an American retired ice hockey goaltender, who played with both the Minnesota Whitecaps and the Connecticut Whale of the Premier Hockey Federation (PHF).
Bray Ketchum is an American former ice hockey player and executive. She played for the Metropolitan Riveters of the Premier Hockey Federation (PHF) and the Boston Blades of the Canadian Women's Hockey League (CWHL), winning the Isobel Cup and the Clarkson Cup respectively, before ending her playing career and serving as general manager of the Connecticut Whale during the 2019–20 NWHL season.
The 2021–22 PHF season was the seventh season of the Premier Hockey Federation (PHF), which was known as the National Women's Hockey League during the previous six seasons, in North America. After mostly playing in a bubble environment the previous season due to the on-going COVID-19 pandemic, the PHF commenced the 2021–22 season with a normal travel-based schedule.