Andy Vallario | |
|---|---|
 | |
| Background information | |
| Occupation(s) | Jingle writer, musician, producer |
Andy Vallario is a jingle writer, musician, producer and president and chief creative officer of Media Results, Inc., a full-service Greater Boston advertising agency.
Andy's father taught him his first chords on an acoustic guitar when he was in the fifth grade. A year later his mother bought him his first electric guitar, and Vallario began writing songs that were heavily influenced by "hooky" melodies from his early idols, The Beatles. [1]
Vallario spent his high school and college days in several rock bands, writing, recording and performing his own music.
Although Vallario never stopped writing, he accepted a full time position as a high school English teacher. [2]
In the mid Eighties, Vallario left his tenured teaching job to start his own music jingle company, Handy Productions, which he named after blues pioneer W.C. Handy.
Vallario began writing jingles for Greater Boston clients, but soon started producing music for regional and national advertisers like McDonald's, Burger King, Goodyear, Gulf Gasoline, Honda, Toyota, Fila and Dial-A-Mattress.
In New England, Vallario is known for creating the 1-800-54-GIANT jingle for Giant Glass. According to an article in Boston Magazine, it's "the most recognizable jingle in the history of New England media." [3] It was also used as a recurring theme in Steve King's #1 bestseller, "The Girl Who Loved Tom Gordon".
Vallario has also written and produced popular New England jingles like We're There When You Need Us for East West Mortgage, Come On Down for Boch Automotive and It's What Makes A Subaru a Subaru for the Subaru Dealers of New England. [4]
By 2002, Handy Productions had morphed into a full-service marketing firm, and changed its name to Media Results. [5]
Vallario was not just producing jingles anymore. He was creating ad concepts, writing copy and overseeing the agency's media buying department.
By mid-decade, Media Results began specializing in automotive marketing.[ citation needed ]
Vallario continues to write and produce his own music, which he describes as contemporary pop/rock, but he says he just never got into writing for labels. He recently told a radio talk show host, "My jingles pay my bills." Stealing a line from Paul McCartney he added, "I tell my wife, I'm going to the studio to write a swimming pool."[ citation needed ]
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Andrew John Partridge is an English guitarist, singer, songwriter, and record producer best known for co-founding the band XTC. He and Colin Moulding each acted as a songwriter and frontman for XTC, with Partridge writing and singing about two-thirds of the group's material. While XTC were a formative British new wave group, Partridge's songwriting drew heavily from 1960s pop and psychedelia, and his style gradually shifted to more traditional pop, often with pastoral themes. The band's only UK top 10 hit, "Senses Working Overtime", was written by Partridge.
Mr. Clean is a brand name and mascot owned by Procter & Gamble. It was used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.
Jim Long was an American entrepreneur, whose pioneering marketing concepts and creative “firsts” are iconic in the broadcast music industry.
Livingston Taylor is an American singer-songwriter and folk musician. Born in Boston and raised in Chapel Hill, North Carolina, he is the brother of singer-songwriter James Taylor, singer-songwriter Kate Taylor, singer Alex Taylor, and innkeeper and singer Hugh Taylor. Taylor is most notable for his Billboard hits "I Will Be In Love With You", "First Time Love", and "I'll Come Running".
Jawahar Wattal is an Indian cultural entrepreneur, music director and producer, best known for being a pioneer in the Indian non-filmi music field and for shifting the focus of the industry to Delhi. He has worked with singers Baba Sehgal and Daler Mehndi in the 1990s. Over the years he has composed 3,000 jingles, given music for television series like, The World This Week, Himalaya Darshan and Ru Ba Ru, besides he has composed 73 music albums out of which 19 have gone multi-platinum.
Anthony D. Asher is an American songwriter and advertising copywriter who is best known for his collaborations with Brian Wilson and Roger Nichols in the 1960s. Asher co-wrote eight songs on the Beach Boys' 1966 album Pet Sounds, including the singles "God Only Knows", "Wouldn't It Be Nice", and "Caroline, No". According to Asher, he mainly served as a lyricist for Wilson's songs, but in some cases also contributed musical ideas. Asher also composed jingles, such as Mattel's slogan "You can tell it's Mattel—it's swell!", and contributed songs to The Partridge Family.
Anthony Ryan Leslie is an American singer, songwriter, record producer, and entrepreneur. He has careers in recording, production, and songwriting for a number of prominent music industry artists in R&B, hip hop, pop and gospel. Leslie has worked on commercially successful releases for Britney Spears, Beyoncé, Diddy, LL Cool J, Kanye West, Usher, and Chris Brown, among others.
Michael Rashkow was an American songwriter, record producer and the founder of an advertising agency called T:MC. He wrote "Mary in the Morning" with Johnny Cymbal. It was recorded by Elvis Presley, Glen Campbell, Al Martino, Dire Straits's Guy Fletcher, and many other artists. He formed Pineywood Productions with Ellie Greenwich in the late 1960s. Among the artists they wrote for and produced were Dusty Springfield, The Daily News, The Definitive Rock Chorale, The Fuzzy Bunnies, The Whatnauts and The Other Voices as well as Ellie Greenwich. Their publishing arm, Pineywood Music, published their own material and songs by other writers including Steve Tudanger and Paul Levinson, a member of The Other Voices.
Mustafa Fahir Atakoğlu is a Turkish American pianist and composer who has worked with a wide range of artists across many genres of music, ranging in style from symphonic scoring to advertising jingles. He was born in Istanbul, Turkey.
Peter Malick is an American blues guitarist, record producer and entrepreneur. He's currently the CEO of InboundAV.
Ernest Alexander Boch Jr. is an American billionaire and businessman who is the former CEO of Boch Enterprises, a US$1 billion business consisting primarily of automobile dealerships in Norwood, Massachusetts and the current CEO of Subaru of New England.
Subaru is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation, the twenty-first largest automaker by production worldwide in 2017.
William Weyman Stephens Jr., known professionally as Bill Stephens is an American network television host, commentator, and narrator specializing in automotive and motorsports presentations. He is a nationally published author of several motorsports books and a columnist for a number of automotive periodicals. He is a television producer and writer for various automotive television programs, a professional vehicle appraiser, and a communications consultant providing media training for motorsports personalities and vocal and listening skills training for business people at all levels of the corporate world.
Subaru of Indiana Automotive, Inc. (SIA) is an automobile assembly plant in Lafayette, Indiana, which began as Subaru-Isuzu Automotive, Inc., a joint venture between Subaru Corporation and Isuzu Motors Ltd. Today, the plant is a wholly owned subsidiary of Subaru Corporation which produces the Ascent, Crosstrek, Legacy and Outback models. As Subaru's only manufacturing facility outside of Asia, SIA produces about half of all Subaru vehicles sold in North America.
David Lucas is an American rock and roll composer, singer, and music producer. He has written thousands of commercial jingles, such as AT&T's "Reach Out and Touch Someone." In 1981, he received a Clio Award for composing the music to Pepsi's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as Blue Öyster Cult. On the 1976 Blue Öyster Cult song "(Don't Fear) The Reaper" which he co-produced, Lucas sang backup vocals and came up with the idea for using a cowbell, parodied by Christopher Walken in the "More cowbell" skit on Saturday Night Live. In June 2011, Lucas was inducted into Buffalo's Music Hall of Fame.
Rachel Ashley Platten is an American singer-songwriter and author. After releasing two albums independently in 2003 and 2011, she signed with Columbia Records in 2015 and released her mainstream debut single, "Fight Song", which peaked at number 6 on the Billboard Hot 100 in the United States, topped charts in the United Kingdom, and peaked within the top ten of multiple charts worldwide. Platten won a Daytime Emmy Award for a live performance of the song on Good Morning America. Her major-label debut studio album, Wildfire (2016), was certified gold by the Recording Industry Association of America (RIAA) and featured the follow-up singles "Stand by You" and "Better Place". Her second major-label album, Waves (2017), followed a year later.
Michael McCleary is a New Zealand songwriter, composer, performer, producer and director based in Mumbai, India since 2007. He has worked on a large number of advertisements such as for brands like Levi's, Coca-Cola, Vodafone etc. and films such as Waiting, Margarita with a Straw, Shaitan, Shanghai, David, Bombay Velvet, Nautanki Saala, Shaadi Ke Side Effects, Shaandaar etc.
Lifestyle Marketing is the debut studio album by producer and musician Thes One. It is an instrumental concept album consisting almost entirely of samples taken from radio and television advertising jingles created by Herb Pilhofer of Sound 80 Incorporated.
Mark Derek Foster is an American musician, singer, and songwriter, best known as the lead singer of the band Foster the People. After struggling to create a successful band in his early twenties, Foster finally had his big break as the founder and frontman of Foster the People in 2009, which he formed alongside his two friends Mark Pontius and Cubbie Fink. The band has since released three studio albums: Torches in 2011, Supermodel in 2014, and Sacred Hearts Club in 2017.