Angie Safo

Angie Safo
Portrait of Angie Safo
Born	Angela Nyamewaa Ama Safowaa Accra, Ghana
Education	Lancaster University Ghana (LLB)
Occupations	Social media personality, entrepreneur, UGC creator, lifestyle influencer
Known for	Founder and CEO of Shimmer by Khuks
TikTok information
Page	Angie
Followers	52.2K
Last updated: 19 November 2025

Angela Nyamewaa Ama Safowaa, known professionally as Angie Safo or Nyamewaa, is a Ghanaian social media influencer, entrepreneur, user-generated content (UGC) creator, lifestyle influencer and the founder and CEO of the Ghanaian beauty brand Shimmer by Khuks. ^{[1] [2]}

Early life and education

Angie Safo was born and raised in Accra, Ghana. She started her education at Tot To Teen School and continued her senior high school education at Apostle Safo School of Arts and Sciences. She later attended Lancaster University Ghana, where she earned a Bachelor of Laws (LLB) degree. ^[3]

Career

Safo began her career as a social media influencer in 2019. In 2020, during the COVID-19 pandemic, she founded her beauty brand, Shimmer by Khuks. ^[4] In April 2025, the brand was rebranded and relaunched with new pigmented makeup products, including Blink and Go cluster lashes, Riding Rub cleansing balm, and an airy makeup bag. ^[5]

Brand collaborations and partnerships

Safo has collaborated with several Ghanaian brands, including serving as brand ambassador for Pizzaman-Chickenman (2021), ^[6] Amadia Shopping Center (2023), ^[7] Susuboxx (2023), ^[8] and partnerships with Whole Beauty, Xoxorozay, and Yango Ghana. ^[9]

Awards and nominations

Year	Award	Category	Result	Ref.
2025	Influencers and Creators Choice Awards (iCCA)	Snapchat Influencer	Nominated	[10]

References

1. "From passion to purpose: Angie Safo's untold story". 2025-04-05. Retrieved 2025-11-19.
2. Ndlovu, Lihle (2025-04-08). "Shimmer by Khuks is the ultimate IT Girl essentials brand - Africa's Premiere Online Magazine" . Retrieved 2025-11-19.
3. Osafo, Daniel (2025-04-04). "How Ghanaian lifestyle influencer and content creator Angie Safo turned her passion into purpose". News Ghana. Retrieved 2025-11-19.
4. Teye, Abigail (2025-04-07). "Angie Safo: The lifestyle influencer redefining Ghanaian beauty industry with her vision". Asaase Radio. Retrieved 2025-11-19.
5. Teye, Abigail (2025-04-05). "Ghanaian influencer Angie Safo's Shimmer by Khuks unveils new beauty line in a sparkling leap toward innovation". Asaase Radio. Retrieved 2025-11-19.
6. Starrfm.com.gh (2021-05-01). "Angie Safo pens ambassadorial deal with fast-food outlet Pizzaman-Chickenman". Starr Fm. Retrieved 2025-11-19.
7. Teye, Abigail (2023-12-01). "Amadia Shopping Center signs Angie Safo as new brand ambassador". Asaase Radio. Retrieved 2025-11-19.
8. "Angie Safo named Susuboxx Brand Ambassador - Adomonline.com". 2023-12-01. Retrieved 2025-11-19.
9. "Influencer, Angie Safo unveils new brand partnerships with Whole Beauty, Xoxorozay and Yango - Ghana Weekend". 2023-07-01. Retrieved 2025-11-19.
10. "Ghanaian Influencer, Angie Safo to contest for "Snapchat Influencer" at ICCA 2025 - Ghana Weekend". 2025-04-24. Retrieved 2025-11-19.