Anna (Finnish magazine)

Last updated

Anna
CategoriesWomen's magazine
FrequencyWeekly
Founded1963
First issueAugust 1963
Company Otava Media
Country Finland
Based in Helsinki
Language Finnish

Anna is a women's magazine based in Helsinki, Finland. Founded in 1963 it is one of the earliest women magazines in the country.

Contents

History and profile

Anna was launched in 1963. [1] [2] The cover of the first issue which was published in August 1963 featured Johanna Toivonen, a Finnish fashion model and stewardess. [3] The founding company was Apulehti, a publishing house, which would be renamed as A-lehdet in 1981. [4]

The magazine is part of Otava Media and published on a weekly basis. [5] [6] Its target audience is middle-class women living in cities. [2] [7]

The magazine encourages the emancipation of women [1] and described itself as a feminist magazine in the 1980s. [7] Kirsti Lyytikäinen, the first editor-in-chief of Anna, [4] was instrumental in creating this approach. [2] In addition, its contributors have a leftist political stance. [2] However, in 2013 a female journalist of the magazine was fired due to her negative writings about L'Oreal which was a major advertiser for the magazine. [8] During this incident the editor-in-chief of the magazine was Emma Koivula who urged her to resign from the post. [8]

Anna focuses on the profiles of Finnish female politicians [1] and also covers the international career path of Finnish fashion models. [3] Uma Aaltonen is one of the contributors of the magazine. [9] In 2003 Anna sold 502,000 copies. [10] As of 2008 the magazine had more than 100,000 readers. [1]

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References

  1. 1 2 3 4 Erkka Railo (2014). "Women's Magazines, the Female Body, and Political Participation". NORA - Nordic Journal of Feminist and Gender Research. 22 (1): 49. doi:10.1080/08038740.2013.869620. S2CID   143690762.
  2. 1 2 3 4 Heidi Kurvinen (2015). "Global ideas in local media: Negotiating the Ideas of Gender Equality in a Finnish Women's Magazine—The Case of Anna, 1965–1970". In Yulia Gradskova; Sara Sanders (eds.). Institutionalizing Gender Equality: Historical and Global Perspectives. Lanham, MD: Lexington Books. p. 23. ISBN   978-1-4985-1674-7.
  3. 1 2 Laura Saarenmaa (2013). "The Cosmopolitan Imagination in the Cold War Context: Finnish Fashion Models and National Fantasies of International Success". Fashion Theory . 12 (3): 322. doi:10.2752/175174113X13597248661783. S2CID   146295117.
  4. 1 2 Susanna Fellman; Pirkko Leino-Kaukiainen (2006). "Business or Culture? Family Firms in the Finnish Media Business in the 20th Century". Scandinavian Economic History Review. 54 (3): 256. doi:10.1080/03585520600973618.
  5. "anna". Otava Media. Retrieved 21 August 2021.
  6. Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication . 29 (3): 297. doi:10.1177/0267323114523887. S2CID   144485316.
  7. 1 2 Johanna Leinonen (Summer 2017). "Hierarchies of Desirability: Racialized Cartographies in Media Discourses on Relationships between Finns and Foreigners (1982–1992)". Scandinavian Studies. 89 (2): 221. doi:10.5406/scanstud.89.2.0217. S2CID   165809208.
  8. 1 2 "Journalisti-lehti: Annan toimittaja haluttiin sivuun". Helsingin Sanomat (in Finnish). 24 May 2013. Retrieved 25 August 2021.
  9. "Ulla-Maija "Uma" Aaltonen on kuollut". Yle Uutiset (in Finnish). 14 July 2009. Retrieved 21 August 2020.
  10. Kaisa Nykanen; Tarja Suominen; Merja Nikkonen (2011). "Representations of hysterectomy as a transition process in Finnish women's and health magazines". Scandinavian Journal of Caring Sciences . 25 (3): 610. doi:10.1111/j.1471-6712.2010.00861.x. PMID   21244456.

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