Anyword

Last updated
Anyword
IndustryAI language processing
Founded2013
HeadquartersNew York City
Key people
Yaniv Makeover, Co-founder, CEO
Adam Habari, Co-founder, VP R&D
Website anyword.com

Anyword is a technology company that offers an artificial intelligence platform, using natural language processing to generate and optimize marketing text for websites, social media, email, and ads. [1] [2] [3] The company also offers a complete managed service to publishers and brands to help them increase their revenue through social ads. It is used by National Geographic, Red Bull, The New York Times, BBC, Ted Baker, etc. [4] [5] The company has an office in New York, and Tel Aviv.

Contents

History

The company was founded in 2013 — its original name was Keywee Inc. [6] [7]

In 2021, the company rebranded to Anyword and launched its AI copywriting platform. [8] [9] It's often called the world first language optimization platform. [10]

In 2019, Anyword established the first generation of its language model.

In 2020, the first part of ad copy was generated using Anyword's AI.

Reviews report that Anyword's platform works with different marketing projects in 25 languages [11] while the AI settings panel provides many options for promoting content. [12] [13]

In March 2015, Anyword received $9.1 million in the Series A funding round led by a notable group of investors. [14]

In July 2016, the company was selected as an official Facebook Marketing Partner. [15]

In August 2019, Anyword was named Best Content Marketing Platform in the Digiday Technology Award winners. [16]

In November 2021, it raised $21 million in its Series B funding round. [17] [18]

In February 2022, Anyword received the High Performer Winter 2022 Award. [19]

In summer 2022, the company was announced as a leader in the AI Writing Assistant category of G2. [19]

AI writing assistants are tools that use artificial intelligence (AI), natural language processing (NLP) and machine learning (ML) to generate AI-powered content based on the inputs a user gives them.

What is an AI writing assistant?

An AI-powered writing assistant is any software that's designed to automate the process of content creation for marketing, communication or educational purposes. Some examples of writing assistants are Grammarly, Jasper.ai, Anyword and hundreds out there on the internet.

Product

Anyword's AI platform generates and optimized marketing copy for ads, landing pages, product listings, social posts, emails and SMS.

Anyword's Technology: Anyword's AI copywriting platform uses a combination of pre-trained and fine-tuned models, including GPT3, T5 and CTRL, to generate quality marketing copy for its customers. [20]

The platform's proprietary Predictive Performance Score gives use a sense of how a singular piece of copy will perform for any given audience. [21]

The platform also lets users pick specific demographic filters or copywriting formulas to further fine-tune their copy. Power Mode is also available on the platform and lets customers upload a piece of text in their own tone and style, so that the AI can then generate variations that match. [22]

Related Research Articles

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, marketplaces such as Amazon and Google Shopping, social media platforms like Instagram and electronic data feeds to trading partners. Moreover, the significant role that PIM plays is reducing the abandonment rate by giving better product information.

Bloomreach is a cloud-based e-commerce experience platform and B2B service specializing in marketing automation, product discovery, and content management systems. The company, founded in 2009 by Raj De Datta and Ashutosh Garg, is headquartered in Mountain View, California.

<span class="mw-page-title-main">Social media marketing</span> Promotion of products or services on social media

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

<span class="mw-page-title-main">Canva</span> Online graphic design platform

Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites. Launched in Australia in 2013, the service offers design tools for individuals and companies. Its offerings include templates for presentations, posters, and social media content, as well as functionalities for photo and video editing.

<span class="mw-page-title-main">Automated Insights</span>

Automated Insights (AI) is an American-based technology company that specializes in natural language generation (NLG) software that turns big data into readable narratives.

Content writing services is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. Content writing services are firms, companies or group of writers that provide services such as blog writing for websites, web content writing, marketing material content, white papers, research articles, proof reading services, infographic content, social media content, press releases, product descriptions, copywriting services, proofreading and editing and many more.

Picsart is an Armenian-American technology company based in Miami, Florida, United States and Yerevan, Armenia that develops the Picsart suite of online photo and video editing applications, with a social creative community. The platform allows users to take and edit pictures and videos, draw with layers, and share the images on Picsart and other social networks. It is one of the world's most popular apps, with reportedly more than 1 billion downloads across 180 countries.

<span class="mw-page-title-main">Narcity Media</span> Canadian online media company

Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in Montreal, Quebec in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered in Toronto, Ontario and maintains an office in Montreal. The company focuses on creating content for millennials and Gen Z’s in both Canada and the United States.

<span class="mw-page-title-main">Bazaarvoice</span> American software company

Bazaarvoice is a technology company based in Austin, Texas, that provides software that allows brands and retailers to collect and display several types of user-generated content (UGC) on their e-commerce websites. Bazaarvoice's services include product ratings and reviews, questions and answers, sampling, visual and social content, insights, social commerce and social publishing.

The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.

Notion is a productivity and note-taking web application developed by Notion Labs, Inc. It is an online only organizational tool on many different operating systems, with options for both free and paid subscriptions. It is based in San Francisco, California, United States.

Lightricks, founded in January 2013, is a company that develops video and image editing mobile apps, known particularly for its selfie-editing app, Facetune. Headquartered in Jerusalem, the firm has approximately 600 employees. As of 2023, its apps have been downloaded over 730 million times. In 2024, Lightricks introduced LTX Studio, a platform for creating and editing videos using AI.

SimpleReach is a content data platform and performance measurement company that provides a platform to measure social action and track social behavior on published content. Their machine learning and AI data help marketers adjust their content to better serve customers. The company was founded in 2010 by CEO Edward Kim and is based in New York. As of March 2019, the company operates as a subsidiary of Nativo, Inc.

<span class="mw-page-title-main">Typewise</span> Virtual keyboard featuring hexagonal keys

Typewise is a Swiss deep tech company that builds text prediction AI. In January 2022, the company filed a patent for its technology which it claims outperforms that of Google's and Apple's.

<span class="mw-page-title-main">Oracle Advertising and Customer Experience (CX)</span> Cloud-based marketing service

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<span class="mw-page-title-main">AI21 Labs</span> Tel Aviv-based company

AI21 Labs is an Israeli company specializing in Natural Language Processing (NLP), which develops AI systems that can understand and generate natural language.

Tabnine is an artificial intelligence (AI) coding assistant developed by Tabnine, which was founded by Dror Weiss and Professor Eran Yahav in Tel Aviv, Israel, in 2013. Initially established under the name Codota, the company underwent a rebranding in May 2021 following the release of the company’s first large language model based AI coding assistant, adopting the name Tabnine.

References

  1. ↑ "AI-powered marketing copy generator Anyword secures $21M". VentureBeat. 2021-11-18. Retrieved 2022-03-02.
  2. ↑ "Paris or Ann Arbor? Entrepreneurial culture wins out". Crain's Detroit Business. 2016-10-04. Retrieved 2022-03-02.
  3. ↑ Press, Viva Sarah (13 January 2017). "15 Israelis making a mark on Silicon Valley's tech scene" . Retrieved 2022-03-02.
  4. ↑ "Anyword Creates the Future of AI: A Conversation With a Computer". MarTech Series. 2022-01-25. Retrieved 2022-03-17.
  5. ↑ CTech (2021-11-18). "Anyword raises $21 million for marketing messaging platform". CTECH. Retrieved 2022-03-02.
  6. ↑ "10 Israelis making a mark on New York's tech scene". ISRAEL21c. 2016-09-19. Retrieved 2022-03-02.
  7. ↑ NEWSWIRE), Anyword (GLOBE. "Anyword Launches Free Plan, Providing Data-Driven Copywriting for Anyone". KULR-8 Local News. Retrieved 2022-03-02.
  8. ↑ "Keywee Changes Name To 'Anyword,' But Not Much Has Changed". All Access. Retrieved 2022-03-02.
  9. ↑ "Anyword Introduces a New Marketing Language Platform, Merging Performance Data and State of the Art Language Generation AI, Resulting in the Most Effective Messages for Any Format, Any Product, Any Audience, and Any Word". AiThority. 2021-03-16. Retrieved 2022-03-02.
  10. ↑ Staff, Wise Marketer (2021-03-17). "Anyword Introduces a New Marketing Language Platform, Merging Performance Data and State of the Art Language Generation AI, Resulting in the Most Effective Messages for Any Format, Any Product, Any Audience, and Any Word". The Wise Marketer - Featured News on Customer Loyalty and Reward Programs. Retrieved 2022-03-02.
  11. ↑ Choudhary, Deepak (2022-02-25). "Anyword Review: Is It The Best Marketing Ad Copy Generator?". Technical Wall. Retrieved 2022-03-02.
  12. ↑ Kasa (2021-08-30). "Anyword Review PROS & CONS (2022) - Best AI Copy Generator Tool?". Kasa Reviews. Retrieved 2022-03-02.
  13. ↑ Andy Thompson (2022-03-02). "Anyword Review 2022 🥇 Is It The Best AI Copywriting Tool?". www.bloggersideas.com. Retrieved 2022-03-02.
  14. ↑ "Keywee Gets $9.1M From Eric Schmidt, NY Times For Its AI Approach To Content Marketing". TechCrunch. 24 March 2015. Retrieved 2022-03-02.
  15. ↑ "Facebook Marketing Companies Help Boost Your Popularity". Propellant Media. 2019-10-11. Retrieved 2022-04-20.
  16. ↑ "Adobe, HYPR and Xaxis are among the Digiday Technology Award winners". Digiday. 2019-08-20. Retrieved 2022-03-02.
  17. ↑ Dorbian, Iris (2021-11-19). "Anyword gains $21m". Venture Capital Journal. Retrieved 2022-03-02.
  18. ↑ admin. "AI-powered marketing copy generator Anyword raises $ 21 million" . Retrieved 2022-03-02.
  19. 1 2 "Anyword Reviews & Product Details". G2.com.
  20. ↑ Lansky, Jared. "Anyword - Write your copy with an AI trained on $250M of ads". Product Hunt. Retrieved 2022-04-20.
  21. ↑ "Anyword Creates the Future of AI: A Conversation With a Computer". finance.yahoo.com. 25 January 2022. Retrieved 2022-10-04.
  22. ↑ Kasa; Kasa (2021-08-30). "Anyword Review PROS & CONS (2022) - Best AI Copy Generator Tool?". Kasa Reviews. Retrieved 2022-10-04.
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