Perfume is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Perfumes can be defined as substances that emit and diffuse a pleasant and fragrant odor. They consist of manmade mixtures of aromatic chemicals and essential oils. The 1939 Nobel Laureate for Chemistry, Leopold Ružička stated in 1945 that "right from the earliest days of scientific chemistry up to the present time, perfumes have substantially contributed to the development of organic chemistry as regards methods, systematic classification, and theory."
Horlicks is a sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.
Tooheys is a brewery in the suburb of Lidcombe, in Sydney, Australia. It produces beer under the Tooheys and Hahn Brewery trademarks, and is part of the Lion beverages group which was acquired by the Japanese Kirin Company in 2009.
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble.
Geritol is a United States trademarked name for various dietary supplements, past and present. Geritol is a brand name for several vitamin complexes plus iron or multimineral products in both liquid form and tablets, containing from 9.5 to 18 mg of iron per daily dose. The name conveys a connection with aging, as in "geriatric". The product has been promoted from almost the beginning of the mass media era as a cure for "iron-poor tired blood".
Nalgene is a brand of plastic products developed originally for laboratory use, including items such as jars, bottles, test tubes, and Petri dishes, that were shatterproof and lighter than glass. The properties of plastic products make them suitable for work with many substances in various temperature ranges.
Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter, it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as Lucozade, an energy drink for the sick. Its advertising slogan was "Lucozade aids recovery". It was sold mostly in pharmacies up until the 1980s before it was more readily available as a sports drink in shops across the UK.
Brasso is a metal polish designed to remove tarnish from brass, copper, chrome and stainless steel. It is available either directly as a liquid or as an impregnated wadding pad.
Ivory is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Axe or Lynx is a French brand of male grooming products owned by the London- and Rotterdam-based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
Combe Incorporated, based in White Plains, New York, is an American personal-care company founded in 1949 by Ivan Combe. Combe products are sold in 64 countries on six continents. Ivan Combe primarily promoted the brand names instead of the company name. Combe owns the brands Just for Men, Sea-Bond, Vagisil, and Grecian Formula.
Dyclonine (Dyclocaine) is an oral anaesthetic that is the active ingredient of Sucrets, an over-the-counter throat lozenge. It is also found in some varieties of the Cepacol sore throat spray. It is a local anesthetic, used topically as the hydrochloride salt.
Brut is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever - except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by High Ridge Brands Company; and in Australia, New Zealand and the Pacific Islands, where it is owned by Pharmacare Laboratories.
Hai Karate was a budget aftershave and cologne for men that was sold in the United States and the United Kingdom from the 1960s to the 1980s. It was reintroduced in the United Kingdom under official licence in late 2014.
The Beecham Group plc was a British pharmaceutical company. It was once a constituent of the FTSE 100 Index. Founded by Thomas Beecham who opened the first factory in St Helens, Lancashire in 1859, Beecham focused on marketing the business by advertising in newspapers and using a network of wholesale agents in northern England and in London, rapidly building up the business. In August 1859 he created the slogan for Beecham's Pills: "Worth a guinea a box", considered to be the world's first advertising slogan, which helped the business become a global brand.
An Aqua Velva is a cocktail made with vodka, gin, lemon-lime, and blue curaçao. The curaçao gives the drink the color of Ice Blue Aqua Velva aftershave, which was advertised with the slogan that it "gives your skin a drink."
Lenthéric, Inc. is a manufacturer of perfumes, cosmetics, toilet preparations, hair spray, and shampoo.
Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl. The brand includes men's barber supplies and scented shaving products, and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants. The Proraso pre-shave cream has been in production since 1948.
Truth or Dare by Madonna is a lifestyle brand by American singer Madonna. It is the second enterprise from MG Icon LLC, a joint venture between Madonna, her manager Guy Oseary and Iconix Brand Group. This is the second brand from the venture after Material Girl, which is a fashion line designed by Madonna and her daughter Lourdes and launched in 2010. Initially the line will be launched with handbags, footwear, accessories, intimates and fragrances.
Original Aqua Velva bottle from the 1930s
Aqua Velva bottle from the 1930s, showing the back of bottle and side of the outer box
"The Smart Set" from the 1970s: a combination of Aqua Velva aftershave scents normally sold around the holidays.
"Williams Aqua Velva" in 100 ml glass bottle (marketed in Italy)
Aqua Velva Ice Blue bottle from the early 2000s
A 100th-anniversary Aqua Velva Ice Blue bottle from 2017
A 100th-anniversary Aqua Velva Musk bottle from 2017
