Overview
RUWT?! was founded in 2006, [3] launched publicly in 2007, [4] and was bootstrapped [5] by Phillip, its sole employee. [6]
The service uses algorithms to analyze live game data and determine if games are exciting, [7] identifying events like rivalries [8] or upsets. [9] The opinions of the service's 25,000 "Super Fans" add a subjective influence to the overall excitement rating of each game. [10] The ratings for each game range from zero to infinity, bucketed into OK, GOOD, HOT, and EPIC ranges. [11] When a game hits an excitement "crescendo", the website sends email and text alerts to subscribers. [12] Their sole competitor is Thuuz. [6]
Despite having a consumer-facing website, the company focuses on licensing excitement data via its API to larger companies. [9] [6] Comcast is one such customer, and the company's data is used by millions of Xfinity X1 subscribers. [5] The API also includes DVR Extender, Natural Language, and Video Highlight functionality. [13] Other customers include Bleacher Report, CBS Sports, Telstra Communications, and Turner Sports. [5]
A patent for a Rating system for identifying exciting sporting events and notifying users was filed by RUWT?! in 2007 and was granted on August 23, 2016. [14] The patent expires on July 17, 2033. [14] As of July 2017, Are You Watching This?! was in patent licensing discussions with Thuuz. [15]
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