Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
The Energizer Bunny is the marketing mascot of Energizer batteries in North America. It is a pink mechanical toy rabbit wearing sunglasses and blue and black striped flip-flops that beats a bass drum bearing the Energizer logo.
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing.
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
Ginsu is a brand of direct marketed knives. The brand is owned by the Douglas Quikut Division of Scott Fetzer, a Berkshire Hathaway Company. The brand was heavily promoted in the late 1970s and 1980s on U.S. television using infomercials characterized by hawker and hard sell pitch techniques. The commercials generated sales of between two and three million Ginsu sets between 1978 and 1984.
Ronco was an American company that manufactured and sold a variety of items and devices, most commonly those used in the kitchen. Ron Popeil founded the company in 1964, and infomercials and commercials for the company's products soon became pervasive and memorable, in part thanks to Popeil's personal sales pitches. The names "Ronco" and "Popeil" and the suffix "-O-Matic" became icons of American popular culture and were often referred to by comedians introducing fictional gadgets and As-Seen-On-TV parodies.
In broadcasting, a commercial bumper, ident bumper, or break-bumper is a brief announcement, usually two to fifteen seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer, or a continuity announcer states the title of the presentation, the name of the program, and the broadcast or cable network, though not necessarily in that order. On children's television networks, they are sometimes called external eyecatches due to the resemblance of internal eyecatches in anime and there is usually no voice over, but some bumpers do feature one. Bumper music, often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text to short films.
No Name is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada's largest food retailer. No Name products are available in stores across Canada that include Loblaws, No Frills, Dominion, Real Canadian Superstore, Your Independent Grocer, Valu-mart, Zehrs, Fortinos, Provigo, Extra Foods, Super-Valu, Maxi, Atlantic Superstore, and Shoppers Drug Mart.
Didi Seven, and DiDiSeven or DiDi7, and Didi7, is a stain remover made famous by its infomercial television marketing campaign.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.
The following outline is provided as an overview of and topical guide to marketing:
Anthony "Tony" Little is an American television fitness personality and businessman, who is best known for his fitness infomercial products.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
A sound trademark, sound logo, or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services.
Ajit "A. J." Khubani is an American inventor, entrepreneur and marketing executive. Known as the "Infomercial King," Khubani is the founder and CEO of the infomercial firm Telebrands and a pioneer of the infomercial industry. He is the creator of the original "As seen on TV" logo and category at retail.
