Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing and accessories. It is headquartered in Kobe, Hyōgo Prefecture, Japan.
Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.
Skate shoes or skateboard shoes are a type of footwear specifically designed and manufactured for use in skateboarding. While numerous non-skaters choose to wear skate shoes as they are popular in fashion, the design of the skate shoe includes many features designed especially for use in skateboarding, including a vulcanized rubber or polyurethane sole with minimal tread pattern or no pattern, a composition leather or suede upper, and reinforced stitching to extend the life of the upper material. The most important aspect of skate shoes is that they have flat soles which allow the skater to have better board control.
Chuck Taylor All-Stars or Converse All Stars is a sneaker manufactured by Converse. Initially developed as a basketball shoe in the early 20th century, its design has remained largely unchanged since its introduction. The shoe consists of a stitched upper portion, and a toe cap and outsole usually made of rubber. Although Chuck Taylors are made of various materials such as leather or suede, the original and most widely known version is made from cotton canvas. The innovative detail of the original shoe was the "loose lining" of soft canvas that was intended to provide flexibility and prevent blisters.
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.
Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. Since February 2023, Keds has been owned and operated by Designer Brands.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai, a sports shoes company founded by Kihachiro Onitsuka. Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming Asics Corporation in 1977. Since 1977, Onitsuka Tiger has been sold as a lifestyle brand of Asics.
Sneaker Freaker is an independent magazine and website that covers sneakers, streetwear, and sneaker culture. Started in Melbourne, the magazine reaches a global audience through print and online channels.
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II".
The Nike Blazer is a sneaker manufactured by Nike. It was originally released in 1973 as a basketball shoe.
Ronnie Fieg is an American footwear and clothing designer, entrepreneur and the owner-operator of American retail fashion establishment and brand Kith.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Onitsuka Tiger Mexico 66, simply known as Mexico 66, is a line of shoes released by Onitsuka Tiger in 1966. The shoe was first developed to be used by athletes for the 1968 Summer Olympics. The name "Mexico 66" wasn't officially given to the shoe until 2001 when it saw a resurgence in popularity. This is the first shoe to use the trademark stripes that would be featured in Onitsuka Tiger and Asics shoes.
Asics Gel-Kayano 14 is a running shoe released by Asics in 2008. Popularity of the shoe was boosted thanks in part to the Y2K fashion revival in the early 2020s and has seen a second life as a lifestyle shoe.
