Asquith Motors is an English commercial vehicle manufacturer of hand built replicas since 1981 and originally based in Braintree, Essex. The company was founded by Bruce West, who designed the logo, created the name and designed all the early vehicles. His concept was to create modern vehicles with the potential of mass advertising through the appeal of historic vehicles. In 1984, West sold the moulds to Hunnable Holdings of Yeldham, Great Yeldham, Essex.
Asquith "Vintage" Van used as ice-cream selling facility at the Stoomfestival (Steam festival) in Stoomcentrum Maldegem, a heritage railway in Belgium, in the town of Maldegem
Mr West started building "retro-style" delivery vans on the Ford Transitchassis in 1982. In 1991, the company announced production of a 1930s-style taxi cab that would meet the London Public Carriage Office regulations on a purpose-built chassis.
Originally based in Braintree in Essex, Asquith employed 30 full-time craftsmen who handmade over 1,000 vehicles, many exported to countries as far away as Paraguay, Japan and USA, though Germany has always been the biggest export market.
In the late 1990s after the sale to Hunnables, the company experienced some challenges. The cost of manufacture had increased, research and development on new vehicles including the London Taxi had spiralled and a large Japanese order was cancelled due to increases in the exchange rate. The company was forced into receivership.
The company was purchased from the liquidators by Mike Edgar in 1997. He built a team of designers led by Paul Keegan and engineers led by Eddie Parsons. Further investment was required to move the company forward and Edgar soon found that UK manufacture was too expensive and sought partnerships in other countries. At the time, relationships were established with third-party companies in Barcelona (Spain) and Katowice (Poland).
In 2003, the molds and intellectual property rights were purchased by Simon Rhodes and Asquith Motors was established to develop new versions of the original vehicles. Due to various quality, language and distance issues with the overseas companies, it was decided to stop them manufacturing further vehicles.
In 2005, Asquith Motors bought the assets of the 'Vintage Motor Company Ltd', based in Doncaster. The main assets included The Royale Windsor (a 1940s-style limousine) and The Royale Sabre (a 1940s-style sports car). These are due to manufactured in the future. In 2009, Asquith Motors appointed John Barlow, a well known and respected car designer and engineer,[citation needed] to develop new moulds for the Shire and Mascot, to be based on the Iveco Daily chassis. Launch of these vehicles was due in early 2010 and enquiries had been received from companies all over the world, who appreciated the classic style to advertise their business. No such model was ever produced though.
As of September 2020, the website claims to have three new products in development; The Mascot eight seater bus, the smaller Shetland electric van and numerous vintage style trailers. These will be based on Iveco Daily commercial vehicles. No official launch date is set, apart from a twitter post in June 2019 announcing that the "New Asquith Shire is coming soon...".
Unic was a French manufacturer founded in 1905, and active as an automobile producer until July 1938. After this the company continued to produce commercial vehicles, retaining its independence for a further fourteen years before being purchased in 1952 by Henri Pigozzi, who was keen to develop Unic as a commercial vehicle arm of the then flourishing Simca business.
Magirus GmbH is a truck manufacturer based in Ulm, Germany, founded by Conrad Dietrich Magirus (1824–1895). It was formerly known as Klöckner Humboldt Deutz AG, maker of the Deutz engines, so the brand commonly used was Magirus Deutz, and for a short time Klöckner. Most trucks from Magirus were also known as Magirus-Deutz. The logo of Magirus Deutz was a stylised M with a sharp, long centre point to represent the spire of Ulm Minster.
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Checker Motors Corporation was a Kalamazoo, Michigan, vehicle manufacturer and tier-one subcontractor that manufactured taxicabs used by Checker Taxi. Morris Markin established the company in 1922, initially named the Checker Cab Manufacturing Company, in Chicago through a merger of Commonwealth Motors and Markin Automobile Body. The manufacturer moved to Kalamazoo in 1923 and was renamed to Checker Motors in 1958.
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Superior Coach was a coachbuilder in the American automotive industry. Founded in 1909 as the Garford Motor Truck Company, Superior is best known for constructing bodies for professional cars (hearses) and school buses. Following major downturns in both segments in the late 1970s, Superior was liquidated by its parent company in 1980. From 1925 to 1980, the company was based in Lima, Ohio.
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Marshall Bus was an English builder of bus and coach bodies based in Cambridge. It was owned by the Marshall Group until sold in a management buyout in 2001.
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