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The Association of Publishing Agencies (APA) is a not-for-profit trade body that promotes the interests of companies involved in the production customer publishing.[ citation needed ]
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The Association of Publishing Agencies (APA) is a not-for-profit trade body that promotes the interests of companies involved in the production customer publishing.[ citation needed ]
The APA is based in London, UK and is run by Patrick Fuller, CEO, and Julia Hutchison, COO. It is situated just east of Kingsway (A4200) in Lincoln's Inn Fields, Holborn in the London Borough of Camden.[ citation needed ]
Customer publishing, also known as ‘contract publishing’, refers to publications, websites or digital work produced by agencies on behalf of clients who are brand owners, including companies from sectors as far ranging as automotive, retail, and financial services to charity, public sector and travel and leisure. Customer publications and digital work have been shown to boost brand recognition and loyalty, in addition to helping sales uplift. [1]
The two sectors which account for the biggest share in customer publishing are retailers and financial services, with almost 30 per cent of the market combined[ citation needed ]. The customer publishing market was estimated to be worth £904 million in 2008 and is projected to reach £1 billion in 2011. [2]
In 2007, the APA commissioned the APA Digital Audit to provides an in-depth measurement of the role of digital within the customer publishing industry. An independent digital research agency conducted a digital audit of all members assessing their online credentials. The audit results showed an increasing appetite for digital content from customer publishers. [3]
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
The Proximus Group is a provider of digital services and communication in Belgium and the international markets. In Belgium, its main products and services are offered under the Proximus, Scarlet, and Mobile Vikings brands. The Group is also active in Luxembourg as Proximus Luxembourg SA, under the brand names Tango and Telindus Luxembourg, and in the Netherlands through Telindus Netherlands. The Group's international carrier activities are carried out by BICS and Telesign one of the world's leading voice carriers and the largest provider of mobile data services worldwide. Proximus Accelerators, its ecosystem of IT partners, support companies in their digital transformation.
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999.
PA Media is a multimedia news agency, and the national news agency of the United Kingdom and Ireland. It is part of PA Media Group Limited, a private company with 26 shareholders, most of whom are national and regional newspaper publishers. The biggest shareholders include the Daily Mail and General Trust, News UK, and Informa. PA Media Group also encompasses Globelynx, which provides TV-ready remotely monitored camera systems for corporate clients to connect with TV news broadcasters in the UK and worldwide; TNR, a specialist communications consultancy; Sticky Content, a digital copywriting and content strategy agency; and StreamAMG, a video streaming business. The group's photography arm, PA Images, has a portfolio comprising more than 20 million photographs online and around 10 million in physical archives dating back 150 years.
John Brown Media is one of the world's largest content marketing agencies. It was bought by Dentsu Aegis in May 2015. While originally formed as a magazine company, the company creates multichannel content for various brands, with services including social media, film and audio, mobile.
The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries.
HDFC Bank Limited is an Indian banking and financial services company headquartered in Mumbai. It is India's largest private sector bank by assets and world's fourth largest bank by market capitalisation as of July 2023, following its takeover of parent company HDFC. It is the second largest company by market capitalisation of $172 billion on the Indian stock exchanges. It is also the sixteenth largest employer in India with nearly 1.77 lakh employees.
Custom media is a marketing term referring broadly to the development, production and delivery of media designed to strengthen the relationship between the sponsor of the medium and the medium's audience. It is also called branded media, customer media, member media, content marketing, and custom publishing in the US; contract publishing and customer publishing in the UK. In-flight magazines, sponsored by airlines, were one of the first custom media and remain typical of the genre. While other channels have had significant success, the customer magazine is the most successful example of the genre.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Corporate services or business services are activities which combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal customers and business partners. The term corporate services providers (CSPs) is also used.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
De Agostini S.p.A. is an Italian holding company that coordinates the strategic operating companies De Agostini Editore, De Agostini Communications, IGT, and DeA Capital, and makes financial investments, among which the main investment is a minority stake in Assicurazioni Generali. It is active worldwide in 4 sectors: publishing, media and communication, games and services, finance. It was founded in 1901 by geographer Giovanni De Agostini in Rome, and later moved to Novara.
Interxion is a European provider of carrier and cloud-neutral colocation data centre services. Founded in 1998 in the Netherlands, the firm was publicly listed on the New York Stock Exchange from 28 January 2011 until its acquisition by Digital Realty in March 2020. Interxion is headquartered in Schiphol-Rijk, the Netherlands, and delivers its services through 53 data centres in 11 European countries located in major metropolitan areas, including Dublin, London, Frankfurt, Paris, Amsterdam, and Madrid, the 6 main data centre markets in Europe, as well as Marseille, Interxion’s Internet Gateway.
JPMorgan Chase is an American multinational banking corporation with a large presence in the United Kingdom. The corporation’s European subsidiaries J.P. Morgan Europe Limited, J.P. Morgan International Bank Limited and J.P. Morgan Securities plc are headquartered in London.
MKG Group is a consulting and market research firm based in Paris, France. The group operates various divisions within the tourism, hotel and hospitality sector, namely monitoring global trends in supply, demand and pipeline growth, including the worldwide chain hotel brand and chain hotel group rankings, as well as conducting specialised industry research for stakeholders, private investors, developers, hoteliers, government and tourism associations, banking and financial institutions, and hedge funds.
Travel Weekly Group Ltd is a UK publishing and events company serving the travel industry, principally travel agents, tour operators and other suppliers.
InterQuest Group Ltd is a recruitment business that specialises within high growth areas of the new digital economy – information security, analytics, digital, telecom and technology. InterQuest Group operates across all industry sectors with a particular focus on financial markets, public sector and professional services.
Content writing services is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. Content writing services are firms, companies or group of writers that provide services such as blog writing for websites, web content writing, marketing material content, white papers, research articles, proof reading services, infographic content, social media content, press releases, product descriptions, copywriting services, proofreading and editing and many more.
Motorsport Network is an American media and technology company headquartered in Miami, FL and London, UK. The company's proprietary brands, websites and OTT operations focus on motor racing and consumer automotive content serving and presenting content to audiences worldwide. The privately held business was founded in 2015 with the acquisition of Motorsport.com and now operates international digital, videogame, print, e-commerce & event businesses.