Assurity Life Insurance Company

Last updated
Assurity Life Insurance Company
Company type Mutual organization
Industry Insurance & Finance
PredecessorWoodmen Accident and Life, Security Financial Life, and Lincoln Direct Life
Founded2007;17 years ago (2007)
Headquarters
Lincoln, Nebraska
,
United States
Products Insurance
RatingA− (2021 by AM Best)
Website www.assurity.com

Assurity Life Insurance Company (Assurity) is an American mutual insurance organization based in Lincoln, Nebraska. Assurity employs approximately 400 associates and is licensed to conduct business in all U.S. states and the District of Columbia, except New York. [1] [2] The Assurity Life Insurance Company of New York conducts business within the state of New York. [3]

Contents

In December 2015, Assurity became a certified B corporation, the largest insurance company at the time to earn that designation. [4] [5]

History

Assurity was created as the result of a merger of three Lincoln, Nebraska insurance companies: Woodmen Accident and Life, Security Financial Life, and Lincoln Direct Life. The merger of the companies concluded in 2007.

Woodmen Accident and Life began in 1890 using the name Modern Woodmen Accident Association. Security Financial Life began in 1895 using the name Security Mutual Life. Lincoln Direct Life began in 1896 using the name The Royal Highlanders. [1] [6]

By 2022, Assurity was hosting three podcasts. Tips from the Insurance Pros and Focus on Voluntary Benefits center on the individual and worksite sales markets, respectively. [7] Guests have included representatives from Whole Foods Market, Cornell University and the Arbor Day Foundation.

Rating and finances

A.M. Best Company rated Assurity Life Insurance Company as A− (excellent) and the company received an A+ rating from the Better Business Bureau. [8] As of 2021, Assurity had more than $2.66 billion in assets under management. [9]

Head office building

Opened in 2011, Assurity Center was the first large office building in Lincoln to receive LEED Gold Certification. [10]

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References

  1. 1 2 Pascale, Jordan (January 26, 2012). "Journalist". Lincoln Journal Star. Retrieved January 26, 2012.
  2. ↑ "Insurance & Financial Services Professional Resource Guide". Insurance & Financial Services Professional Resource Guide. Archived from the original on February 4, 2014. Retrieved January 1, 2014.
  3. ↑ "Certificate". Nelnet Campus Commerce. Retrieved 27 April 2021.
  4. ↑ "B Impact Report". Certified B Corporation. Retrieved 27 April 2021.
  5. ↑ "Assurity becomes 2nd B Corp. in state". Lincoln Journal Star. April 6, 2016. Retrieved 27 April 2021.
  6. ↑ Olberding, Matt (January 3, 2007). "Affiliated Lincoln insurers, Assurity Life, Security Financial Life, merge operations". Lincoln Journal Star. Retrieved January 3, 2007.
  7. ↑ "Assurity's Good Business podcast launches with focus on positive change". PR Newswire. Retrieved 28 April 2021.
  8. ↑ "BBB". Better Business Bureau. Retrieved April 22, 2021.
  9. ↑ "Assurity Life Insurance Company" (PDF). A. M. Best. Retrieved 28 April 2021.
  10. ↑ "Journal Star". Journal Star. Retrieved February 10, 2014.
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