Asta Film was founded in 2002 by Per Holst, who came from a position as creative director in Nordisk Film. [2] In October 2010, producer Michael Bille Frandsen became partner [3] for just two years, as he left the company to produce a tv-series developed during his time in Asta Film. In April 2017 Morten Holst and Pelle Folmer joined Asta Film as producers and co-owners, re-establishing the focus on fictional work in features and series.