Company type | Private |
---|---|
Industry | Footwear |
Founded | 2019 |
Founders |
|
Headquarters | Brooklyn Navy Yard, New York |
Website | atoms |
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Atoms is a privately held footwear brand, based in Brooklyn, New York, that designs, develops and sells footwear. [1] Atoms offers quarter size shoes and allows customers to buy pairs of shoes in two different sizes. [2]
Atoms was founded by husband and wife Waqas Ali and Sidra Qasim in San Francisco. [3] In 2012, they started their first footwear company as students at Forman Christian College University, Lahore [4] named 'Markhor' (originally Hometown) in Pakistan, while working with craftsmen in their hometown of Basirpur in Okara, Pakistan. [5] In 2015, the couple moved to Mountain View as part of Y Combinator's accelerator program. [6] They were inspired by the challenges that most people still wear shoes that do not fit properly. [7] The founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built a waitlist of over 40,000 people before publicly launching on June 3, 2019. [8]
A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but over time, shoes also became fashion items. Some shoes are worn as safety equipment, such as steel-toe boots, which are required footwear at industrial worksites.
Converse is an American lifestyle brand marketing, offering, and licenseing footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
Platform shoes are shoes, boots, or sandals with a thick sole, usually in the range of 5–10 cm (2–4 in). Platform shoes may also be high heels, in which case the heel is raised significantly higher than the ball of the foot. Extreme heights, of both the sole and heel, can be found in fetish footwear such as ballet boots, where the sole may be up to 20 cm (8 in) high and the heels up to 40 cm (16 in) or more. The sole of a platform shoe can have a continuous uniform thickness, have a wedge, a separate block or a stiletto heel. Raising the ankle increases the risk of a sprained ankle.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.
LA Gear is an American shoe company based in Los Angeles, California. Founded in 1983, it is currently part of Frasers Group brands.
Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Reebok Classic is a lifestyle shoe brand that consists of athletic shoes that became popular casual wear. The brand evolved from the Classic Leather, the Workout, the Ex-O-Fit, the Newport Classic and the Freestyle. Reebok Classic also includes Retro Running, Retro Basketball, InstaPump Fury and contemporary styles.
Feiyue is a Chinese shoe brand founded in Shanghai owned by Dafu Rubber Co., Ltd. The brand was acquired by Feiyue International, a subsidiary of BBC International LLC in 2014.
The Peshawari chappal is a traditional type of footwear of Pashtuns, worn especially by Pashtuns in the Khyber Pakhtunkhwa region. The shoe takes its name from the city of Peshawar, where it originates. While chappal is the word for flip-flops or sandals in Urdu, locals in Peshawar call the Peshawari Tsaplay. The shoes are worn by men casually or formally, usually with the shalwar kameez. Because of their comfort, they are worn in place of sandals or slippers in Pakistan.
Giuseppe Zanotti is an Italian luxury footwear and fashion designer known for his sculptural, jeweled heels, luxury sneakers, handbags, jewelry, and leather ready-to-wear.
Jon Buscemi is an American fashion designer known for his work at Oliver Peoples, co-founding Gourmet, and his eponymous brand Buscemi. Jon Buscemi is a cousin of the famous actor Steve Buscemi.
Ewing Athletics is an American basketball shoe brand. Shoe production is done by privately held company GPF Footwear LLC established in 2011.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Allbirds, Inc. is a New Zealand and American public benefit company that sells footwear and apparel, co-founded in 2014 by Tim Brown and Joey Zwillinger. The company is headquartered in San Francisco, California. It mostly uses a direct-to-consumer model in conjunction with distribution via select additional stores in addition to select Nordstrom and Dick's Sporting Goods locations.
Rothy's is an American direct-to-consumer company which designs and sells shoes and accessories. Rothy's was initially founded in 2012 and launched in 2016 by Stephen Hawthornthwaite and Roth Martin as a women's shoe company in San Francisco. It has since expanded with handbags and a men's line.
Overland Footwear Group is a New Zealand and Australian footwear and fashion retail company. It operates the Merchant 1948 and Mi Piaci retail chains in both countries and produces its own footwear lines.
Accent Group Limited is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 800 retail stores, along with 19 brands, and more than 20 online platforms.